1. Social Media
Strategies For
Your Job Search

2. CADC STAFF
Tanya
White-­‐Earnest
Manager
Trident
University
Interna5onal
Career
Advising
and
Development

3. Marketing
Staff
Daniel
Sloan
Marke5ng
Specialist
Trident
University
Interna5onal

4. Contact Information
CONTACT
INFORMATION:
trident4careers@trident.edu
714-­‐816-­‐0366
X1943
Daniel.Sloan@trident.edu
Tanya.WhiteEarnest@trident.edu
-­‐
CADC
Manager

5. 5
AGENDA
▪ What
is
Social
Media?
▪ A
Social
Media
Lesson
▪ What
to
Avoid
▪ How
Social
Media
Can
Be
Used
To:
▪ Brand
Yourself
▪ Get
You
a
Job!
▪ Social
Media
Networks
▪ LinkedIn
▪ TwiZer
Social Media Strategies For Your Job Search
APRIL 22, 2014

6. WHAT
6
▪ According
to
Wikipedia:
▪ “computer
mediated
tools
that
allow
people
to
create,
share,
or
exchange
informa5on…in
virtual
communi5es
and
networks.”
▪ You
may
be
familiar
with
pla`orms
like
Facebook,
TwiZer,
LinkedIn,
Google+,
Instagram,
Snapchat,
and
Pinterest
WHAT IS SOCIAL MEDIA

7. SOCIAL
NETWORKS

8. A STORY
I
HATE
MONDAY
MEETINGS!

9. POLL
• Do
you
currently
use
social
media
to
brand
yourself
or
to
search
for
a
job?
Poll:

10. BRAND
YOURSELF
• Brand
Yourself
1. Discuss
Your
Professional
Field
2. Learn
From
Other
Professionals
/
Experts
3. Exchange
Ideas
&
Informa5on
4. Follow
Hashtags
(e.g.
-­‐
#educa5on)
5. Start
a
Blog
/
Personal
Website

11. GET A JOB!
• Get
a
Job!
1. Track
Job
Pos5ngs,
Interact
with
Recruiters
/
HR
Professionals
2. Network,
Network,
Network!
3. Build
Your
Own
Community
4. LinkedIn:
Set
Job
Searches
&
Reminders
5. Leverage
Your
Posi5ve
Social
Media
Footprint

12. LINKEDIN
Leveraging
Your
LinkedIn
Profile:
-­‐ If
you
don’t
have
one,
get
one
–
NOW.
-­‐ Use
a
professional
photo
-­‐ Update
your
profile
regularly
-­‐ Follow
organiza5ons,
join
groups,
follow
experts
-­‐ Interact
with
others
in
your
field
-­‐ Don’t
collect
connec5ons
–
be
strategic
-­‐ Review
job
descrip5ons,
even
if
you’re
not
looking
for
a
job

13. TWITTER
Leveraging
Your
TwiEer
Profile:
-­‐ Have
your
name
on
your
account
-­‐ Keep
your
account
public
-­‐ Talk
about
your
schooling,
career,
and
interests
in
your
profile
descrip5on
-­‐ TwiZer
is
a
bit
more
relaxed
–
you
can
be
funny,
but
always
be
tasteful
and
respec`ul
-­‐ Follow
key
people
in
your
field
-­‐ Create
lists
&
track
hashtags
-­‐ Retweet,
but
not
manually
-­‐ Interact
and
share
informa5on

14. Next Week
Join
us
next
week
for:
Informa(on
Session
With
Student
Success
Counselors
• Learn
about
important
personal
and
career
development
techniques
from
Trident’s
team
of
Student
Success
Counselors.

15. Thank You!
We
appreciate
you
joining
us
today
for:
“Social
Media
Strategies
For
Your
Job
Search”
We
hope
you
enjoyed
and
learned
something
new
from
the
session
Watch
for
the
email
containing
the
link
to
the
recording
and
the
Slideshare
for
today’s
webinar
Please
be
sure
to
leave
your
comments
and
sugges5ons
as
you
log
out
See
you
next
5me!

16. CONTACT
INFORMATION:
trident4careers@trident.edu
714-­‐816-­‐0366
X1943
Daniel.Sloan@trident.edu
Tanya.WhiteEarnest@trident.edu
-­‐
CADC
Manager
Contact
Information

17. ▪ Career Planning
▪ Job Search
▪ Self-Assessment
▪ Career Transition/Advancement Assistance
▪ Resume Review/Critique and Preparation
▪ Mentoring and Networking Opportunities
Experience the Trident
University Advantage
Tanya White-Earnest | www.trident4careers.com | trident4careers@trident.edu 714.816.0366
x1943