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Social Media Listening

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University of Nebraska–Lincoln
University of Nebraska–Lincoln

Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.

Formation
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Social Media Listening A CASE STUDY Tyler Thomas - @TylerAThomas #UNLTT
Social Media “Listening” is important #UNLTT
We Know • WE CAN FOLLOW USERS • USERS CAN FOLLOW US • USERS CAN MENTION US • USERS CAN TAG US IN POSTS • USE OUR BRANDED/PROMOTED HASHTAGS #UNLTT
#UNLTT
But what happens when they don’t? #UNLTT
#UNLTT @GWGOES2COLLEGE @D_CLAWS
Our Social Media Listening Goals • PROVIDE GREAT CUSTOMER SERVICE • MITIGATE ISSUES • MANAGE RISK • ENGAGE USERS WHERE THEY ARE • KNOW WHAT’S BEING SAID: ›› ABOUT US ›› BY WHO ›› WHEN ›› IDENTIFY INFLUENCERS#UNLTT
Introducing Brand Keywords, Phrases & Locations #UNLTT
#UNLTT @GWGOES2COLLEGE @D_CLAWS
Brand Keywords & Phrases WHAT WORDS ARE USERS SHARING CONTENT WITH? • ARE THEY USING YOUR BRAND NAME? • ARE THEY USING SHORT VERSIONS OR ACRONYMS? • DO THEY SPELL CORRECTLY? • WHAT HASHTAGS? #UNLTT
Brand Keywords & Phrases WHAT WORDS OR PHRASES SHOULD YOU EXCLUDE? • ARE THERE OTHER ASSOCIATIONS OR PHRASES YOU SHOULDN’T INCLUDE IN YOUR SEARCH? #UNLTT
Where are users sharing? #UNLTT
#UNLTT @GWGOES2COLLEGE @D_CLAWS
Right now, we listen where we post, but what about other digital streams? #UNLTT
Where • SOCIAL MEDIA PLATFORMS ›› ARE YOU CHECKING LOCATION CHECK-INS ›› LOCATION PHOTO TAGS (‹‹INSTAGRAM››) • YOUTUBE • TUMBLR & OTHER BLOGS • RSS FEEDS #UNLTT
#UNLTT @GWGOES2COLLEGE @D_CLAWS
Why WE CAN BETTER ACCOMPLISH OUR GOALS BY • OPENING NEW STREAMS OF ONLINE COMMUNICATION • NEW OPPORTUNITIES TO ENGAGE USERS • FIND USER GENERATED CONTENT • CONNECT WITH KEY INFLUENCERS #UNLTT
@GWGOES2COLLEGE @D_CLAWS #UNLTT
@GWGOES2COLLEGE @D_CLAWS #UNLTT
@GWGOES2COLLEGE @D_CLAWS #UNLTT
@GWGOES2COLLEGE @D_CLAWS #UNLTT
What’s next? #UNLTT
What’s Next? • A SMALL GROUP IS ACTIVELY TESTING AND EVALUATING TOOLS THAT ASSIST WITH ONLINE LISTENING AND WE HOPE TO BRING A SOLUTION TO CAMPUS • START YOUR LIST OF KEYWORDS & PHRASES • UNCOVER LOCATIONS THAT MAKE SENSE FOR YOUR GROUP • SET UP GOOGLE ALERTS#UNLTT
Thank You! QUESTIONS? Tyler Thomas - @TylerAThomas #UNLTT

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