Businesspläne mit Canvas Modell erstellen. Übersichtlich und vernetzt in kurzer Zeit smarte Bussinesspläne für neue Produkte oder Services erstellen

1. Seite 1 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
LEAN INNOVATION
IN 45 MINUTEN ZUM BUSINESSPLAN
MIT DEM CANVAS MODELL

2. Seite 2 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Referent
Thomas Hayk, Hitchensen AG, Zürich
Berater und Trainer für Innovationskultur und Lieferanten-Management
Professioneller Tassen UND Gläser Umwerfer

3. Seite 3 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Customer development process
Suchen
Testen, lernen und verifizieren
Sie Ihre Annahmen
Ausführen
Ein verifiziertes Geschäftsmodell
Steve Blank talks about his Customer Development process: https://www.youtube.com/watch?v=vbHyaLs7ArI

4. Seite 4 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Der “Business Plan” für die frühe Phase:
Businessmodel Canvas, von Alexander Osterwalder
Source: www.strategyzer.com
Partner
Network
Key
Activities
Value
Proposition
Key
Resources
Cost Structure Revenue Streams
Customer
Relationship
Channels
Customer
Segments

5. Seite 5 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Übung: 20 Minuten Gruppenarbeit, 15 Min. Präsentation &
Diskussion
Source: www.strategyzer.com
Partner
Network
Key
Activities
Value
Proposition
Key
Resources
Cost Structure Revenue Streams
Customer
Relationship
Channels
Customer
Segments
Fahrrad
(ohne
Motor)
1000 CHF

6. Seite 6 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Übung Businessmodel Canvas (35 Minuten)
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

7. Seite 7 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Flipcharts und Ergebnis der Übung

8. Seite 8 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Flipcharts und Ergebnis der Übung

9. Seite 9 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Flipcharts und Ergebnis der Übung

10. Seite 10 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Flipcharts und Ergebnis der Übung

11. Seite 11 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Flipcharts und Ergebnis der Übung

12. Seite 12 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Flipcharts und Ergebnis der Übung

13. Seite 13 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Flipcharts und Ergebnis der Übung

14. Seite 14 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Impressionen

15. Seite 15 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Impressionen

16. Seite 16 hitchensen.com ¦ @thomashayk ¦ google.com/+thomashayk ¦ +41 79 256 57 89
Impressionen