Speaker Training Medical Scientific Experts

Tips for Medical
Scientific Experts
How to Give Effective
Presentations
Speaker-Training-Medical-Scientific-Experts
© Dr. Günter Umbach www.umbachpartner.com

Objectives
‐ Make a successful presentation
‐ Increase your impact
‐ Enhance your communication skills
‐ Engage your audience

Operating Modes
Researcher/
Investigator
Practising
Physician
Speaker
at event
Giving a
performance

You are not an actor, but
we can learn from actors

Test Result
Negative Positive"Medical"
General
Public

Talking to Patients
"Double blind study"

Elements for Impact
Content
Modes of Expression
Delivery ("Stage Performance")

Your in-person presentation is
times as effective as people
reading your publication
_________

Prepare
Make it look
easy, elegant, effortless

If you sound rehearsed:
You did not rehearse enough

Before Your Presentation
Connect to
- members of the audience
- co-speakers …

Relationship Building
Networking
Rapport

Technical Aspects
Ensure:
Organizer provides a laptop

Technical Back-up
- Bring a USB stick
- Bring your own laptop + adapter
- Email your document to yourself
- Store it in the cloud

Watch your steps
(entering and leaving)

Get out from
behind the
lectern
When possible
"barrier between you
and the audience"

Consider a Flip Chart
For smaller audiences

Bring your own marker pen
(blue or black colour)
Ensure it is put in the right
place before you start
Flip Chart

Learning: Effective Points
Anchoring bias Recency bias

How many minutes do I have?
A "No go"
Ask the chairman

Rhetorical options
Create Tension

Question
Challenge
Past
Answer
Solution
Present

Start
Example
"We did a study"

Start
Example
"This trial answers the
question …"

Start
Example
"The Research Question …"

Take them on a
journey of discovery

"This is a unique study
because …"
Example

"My personal experience …"
Example

Main Pitfall
Presenting more than
necessary
•
•
•
•
•
•
•
•
•
•
•

Speak
Read
Words per minute
Speed

Do not pack too much content
into your presentation
Real example …

Primary endpoint
• 8% in all-cause mortality (non-significant trend: p=0.128)
Secondary endpoints
• 12% in combined all-cause mortality and all-cause hospitalization
(p=0.002)
• 10% in cardiovascular mortality (non-significant trend: p=0.073)
• 8% in combined all-cause mortality and cardiovascular hospitalization
(p=0.036)
• 9% in combined cardiovascular mortality and hospitalization (p=0.027)
• 8% in fatal and non-fatal … and hospitalization … (p=0.374)
Post-hoc analysis
• 15% in combined all-cause mortality and hospitalisation … (p<0.001)
The clinical study of A versus B resulted in risk
reductions of
Major Results of XYZ Trial

Resist the temptation
to present many details

Element Understanding:
Speed
Text Slow
Table Medium
Diagram Rapid
Image Very rapid

[Dr. med. Günter Umbach – Bonn]
Choice of Words

10% of patients
die within 5 years
90% of patients
are alive after
5 years
-
[Dr. med. Günter Umbach – Bonn]

- +
Examplex
reduces
mortality
Examplex
prolongs
survival

Fewer side
effects
Better
tolerability
- +

Summary
Conclusions
Lessons learned
Results
Attractive Headlines
Analysis-





20%
improve-
ment
20%
difference
One Option is 20% superior
20%
increase
Unclear Better Preferable

Poor legibility
Charts
Most frequent mistake
Most frequent reason:
Font size too small …

Negative Typography
Positive Typography

THIS TRIAL CONFIRMS THAT
SUBSTANTIN CAN IMPROVE
SURVIVAL OF PATIENTS
Use upper and lower
case letters
This trial confirms that substantin
can improve survival of patients
CAPITALS

Stay away from italic style
can improve survival of patients with
advanced breast cancer

Avoid underlining

Use line spacing > 1.1
can improve survival
can improve survival

Colours
Ensure sufficient contrast
Light-coloured letters on a
light-coloured background
are difficult to read

Omit backgrounds
Some agencies love
wallpaper style

1) Visual elements like pictures
2) Headlines, statements below pictures
3) Subheadlines, bullet points
4) Regular text ("copy", "Fließtext")
Sequence

80
GFR (ml/min)
75
70
65
60
Time (years)
Examplex
Control
1 2 3 4
p < 0.05
Examplex helps to maintain renal function
Statement Below Diagram

•
•
•
Best Symbols for Bullet Points

Original
Artist
Creative
Fancy
Colourful
Clean
Straightforward
Impactful
Effective
Communicator
Circus Look
Decorations

Best Number of Bullet Points
To Move People to Action
Uneven: 3 or 5
"Triplet"

liberté
fraternité
égalité
Lists of Three

Grey
Placebo or Control: Color

Animation
Use sparingly
Best: Wipe

Intima-Media-Thickness
Intima-Media-
Thickness

Tell a Human Interest Story
‐ Patient
‐ Physician
‐ Researcher
‐ You
Case Study

Do vocal warm-up
Articulate clearly
Pronounce precisely
Do not drink iced water

Non-Verbal Communication
You are not a statue
will vitalize and energize
your presentation

Act in a natural way:
Brings life in to your speech

Positive Attitude
Exude optimism

Avoid distracting hand motions
Examples
Rubbing your ear
Pushing back your hair
(watch videotape)

Use hands to underscore
what's important
"Hands free and flowing"

Polish
Rehearse
Practice Your Presentation
Refine

Record Yourself
Your rehearsed version should
be shorter than the time allotted
or

Develop a strong stage presence

How do you want
to come across?
Arrogance
Avoid:

Underused Technique
Silence "Pause"

Humor
Only if you are good at it
Do not tell jokes

Wake up call
Examples
"Let's summarize … "
"In conclusion … "

Conclusions
Practical, concrete, actionable
- Make meaning
- Implications
- How we can benefit

Specific Challenges
Possible Scenarios

There is legal / regulatory pressure to add
many details to your charts: What to do?
1) Put details in the footnotes in a small font size
(audience can hardly see them in the presented version)
2) Put details in the "back‐up" section of your slide deck
3) Prepare two versions:
"Personal one" → Giving your presentation
"Documentation" → Electronic or printed hand‐out

Electronic presentation
breaks down

A participant wants to show his
extensive knowledge by asking
a lengthy "question"

No one is asking a question
(A good chairman would jump in) …
"Bring your own"

Previous speakers have
run overtime

You realize you do not have
the time to show all charts
Skip certain charts …
Finish on time

What you should never do:
Ask for more time

Do I have another 5 minutes?
A "No go"

Regarding your best stuff:
Consistency
If you have content that works,
re‐use it!

Which 20% of my charts produce
80% of the impact or effect that
I wish to generate?
The Essential Charts

"The only thing worse
than being talked about
is not being talked about"
‐ Oscar Wilde ‐
Visibility

Help healthcare professionals
make better informed decisions in
order to improve patient outcomes
Goal

Preparatory Phase: Planning the Presentation
Focus on the essential slides
How to captivate the audience
Language and voice
Use compelling words and sentences
Affirmative statements
Rhetorical options
Tone of voice
Performance and platform skills
Connecting with audience members
Enhance impact
Stay on time
Non‐verbal communication

Great things are done
by a series of small things
brought together
Vincent van Gogh
Creating a Masterpiece

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Speaker Training Medical Scientific Experts

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