16 Mai 2013 - Colloque : A l'heure du MOOC, votre établissement peut-il se passer d'une stratégie numérique ?

1. Didina Gonzalez
Associate Dean of Learning Innovation
IE Business School

2. programme
• IE Madrid – 10h30 à 11h
• Didina Gonzalez est la doyenne des programmes « online
strategies and academic leadership of innovative teaching and
learning methodologies » a IE Business School a Madrid.
• Son équipe est responsable du support pédagogique et gère
toutes les plateformes pédagogiques qui sont utilisées a IE
incluant Blackboard.
• Elle gère également le département de développement des
contenus multimedias et est responsable de la formation des
personnels académiques, en charge des nouvelles approches
d’apprentissage.

3. Didina.gonzalez@ie.edu
IE Business School
IE Blended
Experience

4. IE at a glance
 Founded in 1973 by business people for business
people
 IE spirit: Diversity, Innovation & Entrepreneurship
 Campus Madrid
 + 35 Master Programs
1,800 students on campus and a network of 40,000 Alumni in +85 countries
 Doctoral degrees
 Executive Education Programs
Over 4,000 executives in both, customized and open enrollment programs.
 International faculty made up of more than 500
professors
IE Business School Campus in downtown
Madird

5. IE International Recognition
Acreditations
Business Press Rankings

6. IE International Recognition
IE # 1 in the World. Online Education - The Economist - Intelligence Unit

7. IE Blended
Experience

8. Challenges
 Resistance to change
 Intimidated by new technologies
 Mistrust technology as an alternative
channel compared to traditional ones
1. RESISTANCE:

9. 1. Breaking Barriers
1. Consistency & Patience
2. Individualized approach
training our faculty to meet their
needs
3. Successful results in the
programs

10.  Each program, profile or subject has its own demands and they
need different approaches to work in an online environment.
 We needed to design new dynamics and proper methodologies,
specific for each case, in order to create unique learning
experiences.
Finance Negotiation
Challenges
2. ADAPTATION:

11. We have discarded self-study models in which students decide their own
working pace.
2.Online Methodology at IE

12. Cohort model
Combine F2F with online periods
Strong interaction among students and
professors
Debates based on the case method
The role of the professor as leader in online
sessions
32 students maximum
professor
student
student
2.Online Methodology at IE

13. •Videoconferences
•Live
•Camera & Voice
Synchronous
•Discussion forums
•Debates
•Written messages
•4 days
Asynchronous
When we design an online program we combine these 2 types of sessions
2.Online Methodology at IE

14. Challenges
 Constantly changing and new tools appearing every day
 We have to be ready to innovate while ensuring instructional
quality
3. TECHNOLOGY:

15. 3.IE Online Campus
Reliability
Usability
Growth Capacity
Adaptability Demanding Users

16. 3.IE Campus

17. IE Campus

18. IE Campus
More than 250 syllabi
have been sent
More than 60,000
documents have been
shown
first six months

19. IE Campus

20. IE Campus
Quickly and easily view details of your upcoming
sessions
Read all your announcements on the go
Access new documents as they are uploaded
Save time by completing surveys wherever you
are
Interact with your team and professors via the
forums
Receive up to date planning information,
announcements, post, contents via push
notifications

21. Access data:
21% of our students and teachers use the
mobile channel daily
Over 2,000 hits per day
1,200 posts read daily
Nearly 2,000 users subscribed to receive
notifications
IE Campus

22. 2000 2013
Relationship with Blackboard
International
Executive
MBA
2001
Executive
MBA
Blended
2006
Global
MBA
2008
Specilized
Masters
Biotech
Sports
Digital
Marketing
2010
IE-Brown
Executive
MBA
IE University

24. The economic drivers are shaking higher
education sector
The fear of online experiences is fading away.
The rise of adaptive and personal learning
Tools, Network, Environment

25. Over 160,000 Students, in 190
Countries, Enrolled

27. Coursera is the largest MOOC site with 62 University
members in five continents, 313 courses in different
disciplines and in four languages
Since launching in April 2012, Coursera has registered
3.2 million students and is now seeing around 1.4 million
course enrollments each month
January 2013 American Council on Education has
aproved 5 MOOCs for College Credits
Coursera is considering various Business Models. Career
Services, Verified Certificates, Selling Courses

28. 13,500 7,500

29. We all have to be open to the wonderful changes
that are coming, while not completely overturning
the traditions.
There is a technological imperative that we cannot
turn back the clock on.
Elearning doesn’t exist anymore. Only learning exits.
Good learning is good learning it doesn’t matter how
you get it.

30. Didina Gonzalez
didina.gonzalez@ie.edu
Skype: didinaglez