Planul De Comunicare Online

PLANUL DE COMUNICARE ONLINE Pas cu Pas OBF Targu Mures, 24 noiembrie 2009 Ioana (Abe) Anescu

CA SA STIM INCOTRO SA O LUAM CA SA AJUNGEM UNDE VREM!!!

CEI 3 PILONI AI PLANULUI: OBIECTIVELE PUBLICUL TINTA MESAJUL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- povestea

PASII PLANULUI: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. DE CE? (OBIECTIVUL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Care pot fi obiectivele de comunicare ale unei firme de Resurse Umane?

Altfel de HR! Parteneri si prieteni ,[object Object],[object Object]

2. CUI? (PUBLICUL TINTA) ,[object Object],[object Object],[object Object],Factori de decizie Candidatii Participanti la traininguri

3. CE? (MESAJUL) ,[object Object],[object Object]

CE? (MESAJUL) Am vorbit despre CAFEA!  Pentru ca am vrut sa iesim din sfera de business si de formalitate

4. CUM? (TONALITATEA) ,[object Object],[object Object],[object Object],[object Object]

CUM? ,[object Object],[object Object],[object Object],[object Object]

5. UNDE? (CANALE DE COMUNICARE ONLINE) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SITE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BLOG ,[object Object],[object Object],[object Object],[object Object]

NEWSLETTER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMUNICATE DE PRESA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTORIALE & INTERVIURI ,[object Object],[object Object],[object Object]

RETELE SOCIALE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CUM ALEGETI RETELELE SOCIALE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CE FACETI IN RETELELE SOCIALE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Numai cu continut adecvat, relevant, consecvent! Toate actiunile trebuie incluse in plan!

FOTO & VIDEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6 &7. CAND SI CAT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planificare pe zile a campaniei de e-mail si newsletter

8. CINE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOLLOW-UP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUZII & RECOMANDARI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MAI DISCUTAM SI ALTCEVA? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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