UNIT 2016 | The Queer Tech Conference & Festival https://www.facebook.com/events/1593504910976633/?active_tab=highlights www.unit-festival.com

1. From concept to completion
by CEO and Founder Jo Webber

2. I’ve always been a dreamer…

3. And passionate about the LGBTQ
community
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4. Passion drives a mini request…
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unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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https://uk.pinterest.com/pin/252834966551245808/
“Is there an app called Gay Booth?”
“No.”
“I know, I’ll create one…it can’t be that hard!” said Jo.

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A chance meeting at a
Moroccan restaurant

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unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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We began to create logos…

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And brainstorm looks resonating
with the LGBTQ community…

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It continued at a
Moroccan restaurant
From there, concepts and
wireframes…

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Delving into UX/UI workflows with
rockstar Laura

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We designed Business cards…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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and more business cards…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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Considering many things to ensure
the app is used positively…

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Then realising self-funding was really
hard, I tried to crowdfund…
https://www.kickstarter.com/projects/queerboothapp/queer-booth-app-development-funding

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unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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There were times feeling a little like…
www.nlm.nih.gov

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But the vision kept pushing me…

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Finally, one day in Barbados we
submitted to the App Store…

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And then this happened…

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This is how I initially
felt
unsplash.com / Jose Murillo / Via BuzzFeed / h/t Daniel Dalton

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Learnt some
important lessons…

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unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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Then it was finally live! Pretty collages
were gathered from global fans…

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unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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We launched in 26 countries…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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And kept an eye on some really
important metrics…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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The press began
to take notice…

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But this is only the beginning…

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Of potential partnerships…

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And potential celebrity
endorsements…

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So, in summary…
1. Do your homework: have a clear sense of your concept, vision and
potential revenue streams required to ensure your balance sheets
warrant the initial cost.
2. Be brave and audacious: it will not be an easy ride.
3. Surround yourself with brilliant people who have a proven track
record of delivering projects on task and to deadline.
4. Familiarise yourself with a suite of tools (particularly SDKs) and
platforms to drive your own knowledge; share with your broader team
wherever possible.
5. Enjoy it! Love what you do, and the brand and vision you’re building.
Never EVER give up on your dream!

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Thank you | Danke schön

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Appendix
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton

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