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“Backpacks to Briefcases”
Presenters

• Elizabeth Brashear
  • NCSU, Career Development Center
• Thomas White
  • NCSU, Economic Development
• Darrell Kain
  • CAWDB, Business Services
Presentation Outline

• College Transition Challenges
• Triangle Region and University Economic
  Development
• Program Implementation
• Future Opportunities
• Questions/Feedback
Participant Quote
"I cannot say how appreciative I am to have
received this opportunity. For the first time in
my life I can honestly say that I actually
enjoy getting up and going to work. The
                                                   Desmond Ford
prep classes you all provided worked               • NC A&T Graduate,
wonders in helping me adjust to the                • BS, Electronic
corporate environment. Since this company            Technology
stores data I have met some CEO's and
CFO's of large companies such as Dole              • Intern and New Hire
foods, TOMS shoes, NBA                               at Freudenberg IT
representatives, and so many more. I'm
very pleased with my progression over the
last few months. I cannot thank you guys
enough and God Bless each one of you.
Please continue to do the community
justice, because if you have changed my life
you can certainly change many more!”
Transition Challenges
Entry Level Positions

Many recent graduates
(outside of STEM fields)
take jobs that are not in
their field of study:
retail, customer
service, and
administrative
Transition Challenges

• Employment Statistics
  – Only 51% recent graduates employed full-
    time
  – Only 39% working in field closely related to
    degree
  – Only 22% rated first job as a “career type” job
  – Graduates who have not participated in
    Internships & Co-op struggle to gain
    experience
Weak Economy and Greater Competition

• Recent graduates are competing against
  experienced professionals for entry level
  positions
  – 46% of population has Bachelor’s or higher
• Record unemployment rates
• Outside of STEM disciplines, decrease of
  on-campus recruitment by companies
Career Readiness Curriculum

• Some debate whether this is a major role of a
  university. However some education
  providers are creating programs.
  – Recent “Bloomberg Business Week” article notes
    some undergraduate programs require a resume
    to apply for entrance.
• The depth and effectiveness of programs
  vary across universities and within colleges.
The Triangle Region & University Job
              Creation
Technology Oriented Clusters

• Defense
• Clean Tech Energy
• Digital Media
• Bio-pharmaceutical
• Information
  Technology
• Photonics
Regional Centers of Excellence
• Research Triangle Park
  – GSK, IBM, Lenovo,
    Sensus
• NCSU Centennial
  Campus
  – ABB
• Durham American
  Tobacco Campus
  – Gaming Companies
• Downtown Raleigh
  – Red Hat
University Role in Job Creation

• Recruiting companies to relocate because of
  university staff support and facilities
  – COT Nonwovens Institute
  – BTEC
• NCSU houses an incubator site for entrepreneurs
• NCSU helps companies to expand by providing
  technical expertise – Industrial Extension Service
• NCSU organizes the largest technology career fair
  on the East Coast.
Government Partnership

• Capital Area Workforce Development Board is a
  federally funded-non profit that provides services
  to businesses and job seekers.
• CAWDB has funding to pay for internships,
  facilities, and staff.
• CAWDB is a leading member of Triangle
  Worksource, a regional workforce development
  partnership
• On its committees are members from universities,
  technical colleges, and the public school systems
Creation of “Backpacks to Briefcases”
Overview

• Recruit recent college graduates who are
  unemployed/underemployed
• Provide short term internships
  – Provide a stipend of $12/hour for 3 months
• Provide job readiness & coaching for
  candidates
Process

• Identified internal funding source
• Developed job readiness classes and
  materials
• Utilized existing staff and hired 1 coordinator
• Advertised on Craig’s List and NCSU Career
  Development Center
• Hosted information sessions at NCSU in
  January 2012
Recent Graduates

• 52 enrollments
• 28 universities represented
• 50% of participants from NC State
  University
• Various disciplines: Accounting,
  Economics, Business, Computer
  Networking, Economics, Finance,
  Marketing, Political Science, and others
Job Readiness- “Jumpstart”

• 20 Hours of job readiness and
  communications workshops
• Individualized Career Coaching
• Skill Assessment
• Filmed Mock Interview
• Business Book Presentation
• Participation is a requirement before
  internship or job referral
Innovative Recruiting

• Decided traditional job fair or resume submission
  was not appropriate
• Gave employers a few minutes to talk about their
  company and the types of openings available
• Near one to one ratio of company to candidate
• Held informal unstructured networking session
• Held timed networking in “speed dating” style
Success: Companies & Candidates

• 63 employers attended
  job fairs, 30 hired interns
• 52 candidates enrolled
• 39 internships
  established
• 10 candidates hired full
  time without internship
• 94% placement rate
Success Stories
American Cancer Society Internships
• Obtained 3 interns
• Recruited 8 new business
  teams
• Generated 83 leads from
  Expo Participation
• Recruited 74 new
  volunteer referrals for
  events and programs
• Increased the number of
  community presentations
  within a 2 month period
Big Brothers, Big Sisters Internship
• The intern was responsible
  for helping create the plan
  and implement the strategy
  for a “100 Men in 100 Days”
  Recruitment Campaign
• In 2011, without
  administrative support, 123
  men become mentors. In
  2012, 200 men were
  recruited
• After the internship, the
  BTB intern was hired full
  time
Employer Quote
"This experience enabled our intern
to have hands-on experience with
novel microbiological and molecular      RTI
techniques, as well as learning how      • 2,800 + employees
to carry out bench research              • in 40 + countries
independently. The funding was           • Independent, nonp
crucial in enabling our intern to work     rofit research and
32 hours a week, a work-load that          development
otherwise we could not have                organizations
afforded to pay. We are thankful to
this program for their funding and
for their care in the development of
their interns into true professionals“
   – RTI Manager
Future Plans
Future Plans

• Increase the number of participants to 75
  this year
• Starting a similar program with
  economically disadvantaged college
  students
• Investigating ways to “franchise” the model
  to areas with a similar demographic
• Questions

• Feedback




              Conclusion

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UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State University)

  • 2. Presenters • Elizabeth Brashear • NCSU, Career Development Center • Thomas White • NCSU, Economic Development • Darrell Kain • CAWDB, Business Services
  • 3. Presentation Outline • College Transition Challenges • Triangle Region and University Economic Development • Program Implementation • Future Opportunities • Questions/Feedback
  • 4. Participant Quote "I cannot say how appreciative I am to have received this opportunity. For the first time in my life I can honestly say that I actually enjoy getting up and going to work. The Desmond Ford prep classes you all provided worked • NC A&T Graduate, wonders in helping me adjust to the • BS, Electronic corporate environment. Since this company Technology stores data I have met some CEO's and CFO's of large companies such as Dole • Intern and New Hire foods, TOMS shoes, NBA at Freudenberg IT representatives, and so many more. I'm very pleased with my progression over the last few months. I cannot thank you guys enough and God Bless each one of you. Please continue to do the community justice, because if you have changed my life you can certainly change many more!”
  • 6. Entry Level Positions Many recent graduates (outside of STEM fields) take jobs that are not in their field of study: retail, customer service, and administrative
  • 7. Transition Challenges • Employment Statistics – Only 51% recent graduates employed full- time – Only 39% working in field closely related to degree – Only 22% rated first job as a “career type” job – Graduates who have not participated in Internships & Co-op struggle to gain experience
  • 8. Weak Economy and Greater Competition • Recent graduates are competing against experienced professionals for entry level positions – 46% of population has Bachelor’s or higher • Record unemployment rates • Outside of STEM disciplines, decrease of on-campus recruitment by companies
  • 9. Career Readiness Curriculum • Some debate whether this is a major role of a university. However some education providers are creating programs. – Recent “Bloomberg Business Week” article notes some undergraduate programs require a resume to apply for entrance. • The depth and effectiveness of programs vary across universities and within colleges.
  • 10. The Triangle Region & University Job Creation
  • 11. Technology Oriented Clusters • Defense • Clean Tech Energy • Digital Media • Bio-pharmaceutical • Information Technology • Photonics
  • 12. Regional Centers of Excellence • Research Triangle Park – GSK, IBM, Lenovo, Sensus • NCSU Centennial Campus – ABB • Durham American Tobacco Campus – Gaming Companies • Downtown Raleigh – Red Hat
  • 13. University Role in Job Creation • Recruiting companies to relocate because of university staff support and facilities – COT Nonwovens Institute – BTEC • NCSU houses an incubator site for entrepreneurs • NCSU helps companies to expand by providing technical expertise – Industrial Extension Service • NCSU organizes the largest technology career fair on the East Coast.
  • 14. Government Partnership • Capital Area Workforce Development Board is a federally funded-non profit that provides services to businesses and job seekers. • CAWDB has funding to pay for internships, facilities, and staff. • CAWDB is a leading member of Triangle Worksource, a regional workforce development partnership • On its committees are members from universities, technical colleges, and the public school systems
  • 15. Creation of “Backpacks to Briefcases”
  • 16. Overview • Recruit recent college graduates who are unemployed/underemployed • Provide short term internships – Provide a stipend of $12/hour for 3 months • Provide job readiness & coaching for candidates
  • 17. Process • Identified internal funding source • Developed job readiness classes and materials • Utilized existing staff and hired 1 coordinator • Advertised on Craig’s List and NCSU Career Development Center • Hosted information sessions at NCSU in January 2012
  • 18. Recent Graduates • 52 enrollments • 28 universities represented • 50% of participants from NC State University • Various disciplines: Accounting, Economics, Business, Computer Networking, Economics, Finance, Marketing, Political Science, and others
  • 19. Job Readiness- “Jumpstart” • 20 Hours of job readiness and communications workshops • Individualized Career Coaching • Skill Assessment • Filmed Mock Interview • Business Book Presentation • Participation is a requirement before internship or job referral
  • 20. Innovative Recruiting • Decided traditional job fair or resume submission was not appropriate • Gave employers a few minutes to talk about their company and the types of openings available • Near one to one ratio of company to candidate • Held informal unstructured networking session • Held timed networking in “speed dating” style
  • 21. Success: Companies & Candidates • 63 employers attended job fairs, 30 hired interns • 52 candidates enrolled • 39 internships established • 10 candidates hired full time without internship • 94% placement rate
  • 23. American Cancer Society Internships • Obtained 3 interns • Recruited 8 new business teams • Generated 83 leads from Expo Participation • Recruited 74 new volunteer referrals for events and programs • Increased the number of community presentations within a 2 month period
  • 24. Big Brothers, Big Sisters Internship • The intern was responsible for helping create the plan and implement the strategy for a “100 Men in 100 Days” Recruitment Campaign • In 2011, without administrative support, 123 men become mentors. In 2012, 200 men were recruited • After the internship, the BTB intern was hired full time
  • 25. Employer Quote "This experience enabled our intern to have hands-on experience with novel microbiological and molecular RTI techniques, as well as learning how • 2,800 + employees to carry out bench research • in 40 + countries independently. The funding was • Independent, nonp crucial in enabling our intern to work rofit research and 32 hours a week, a work-load that development otherwise we could not have organizations afforded to pay. We are thankful to this program for their funding and for their care in the development of their interns into true professionals“ – RTI Manager
  • 27. Future Plans • Increase the number of participants to 75 this year • Starting a similar program with economically disadvantaged college students • Investigating ways to “franchise” the model to areas with a similar demographic