2. A STRONG EMPLOYER BRAND CREATES CLEAR FINANCIAL BENEFITS
*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012
**Talent Attraction Barometer 2012 (How does you organization approach employer branding?)
***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World
The employer brand matters more
(Research shows that a company’s employer brand is twice as likely
to drive job consideration as its company brand)*
Lower turnover
(Companies with a stronger employer brand have a 28% lower
turnover rate than companies with a weaker employer brand)*
A competitive advantage
(Only 69% of companies work with employer branding from a strategic
perspective)**
Lower cost per hire
(The cost per hire is more than twice as low for companies with strong
employer brands)*
Companies that are most successful at
improving their employer brands
outperform other companies by the
following factors:***
2.4x
Revenue
growth
1.8x
Profit magin
increase
11. UNIVERSUM’S MISSION – WHY WE EXIST
11
“We create the best possible match between employers and talent by
providing knowledge, guidance and actionable insights. We make it possible
to create a better talent market, contribute to the success of talent and
employers and ultimately to a better world.”
22. 1. OPTIMIZE EVP TO INCLUDE
CULTURE AND PURPOSE AND
CREATE TRUE
DIFFERENTIATION
2. STIMULATE
INTRAPRENEURSHIP,
EMPOWERMENT AND SOCIAL
RESPONSIBILITY
3. SUPPORT LIFE CAREERISM
4. ENGAGE IN CONVERSATION IN
SOCIAL MEDIA
