Understanding the Industry

1. Introduction to the
Company
Live Q&A Session with
Mangesh Dalvi
AVP Products - Myntra

2. 2
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4

3. 3
Overview of Understanding the Market
Understanding the Industry
1. Environmental Analysis
2. Porter’s Five Forces
3. Competitor Analysis
4. Market Sizing
Product Adoption Lifecycle
1. What is Product Adoption Lifecycle
2. Personas & Products in the Lifecycle
3. Chasm

4. 4
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4

5. 5
Product Management in B2B vs. B2C
• Scale (How to build a product for 1M users?)
• Monetisation & Business model (How to make a user pay?)
• Building a MVP (Is a MVP feasible in B2B?)
• Feasibility of building a product using data only
• Features vs. Simplicity (Shorter attention span in consumer web)
• Buyer vs. User
• Engineering Sprints / Release cycles

6. 6
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4

7. 7
Market Sizing
TAM
SAM
Target Market

8. 8
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4

9. 9
Adding Features to Cleartrip
• Fare Alerts
• Saved searches
• Revamping search and booking flow
• Weekend Getaways
• Results rendering speed enhancement
• Hotels ranking
Some screenshots follow

13. 13
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4

14. 14
Open Q&A
Write Your Queries in the Chat Window