This document discusses how to quantify user experience research findings to persuade stakeholders. It provides two case studies: 1) Validating a new website navigation structure using tree testing which found the new structure was 40% better. 2) Measuring expected success of a new concept for Philips' website by testing tasks, satisfaction and goals on prototypes which provided convincing results to support investment. The key takeaways are to use quantitative analyses in design to facilitate objective communication with stakeholders and identify issues before development.
5. researcher
user research reports
user tests
requirements requirements
user Product business
design
presentations
designer
6. user
flow
efficiency
mental
researcher
model
ROI
business talk;
# and $ KPI
UX talk /
designer talk
conversion
looks better
business
user
experience
intuitive
designer
29. Quick comparison of navigation
structures
Redesign easily communicated
with stakeholders
Results
Commitment to the new redesign
during design and development.
30. Case study 2 – Philips
Measure expected success of new concept
31. Problem
To which site
do I have to go?
user product(s)
36. Please buy a Sensotouch 3D RQ1285/22. Please take note where you can buy this product
(online via Philips.com, online via a third party, or in a physical shop via a retailer).
Start task
Tool: Userzoom
Task: e.g. Buy a Sensotouch 3D Tool: Userzoom
50. understand conceive design implement optimize
web web
analytics analytics
Collect (new) data
51. Use quantitative analyses in the
design phase
Objective data facilitates
communication with stakeholders
takeaways Benchmark your design
It also helps identify issues before
development starts