Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!

1. EmailAutomation Domination!

2. Vanessa Cabrera…This is Me

3. 91%
of people
check their
email dailySource: Litmus
4
Let’sTalk Stats
72%sign up
expecting
“something”Source: .slideshare.net/bluehornetemail
74%
of marketers who
have used automation
say they have
benefited from a
competitive
advantageSource: Our Social Times & Constant Contact
55%
of these marketers
say they have
increased revenueSource: Our Social Times and Constant Contact

4. 96%
of customers who
visit your website are
not ready to buySource: Kissmetrics
5
Scary Facts
63%
Of visitors will NOT
return to your
websiteSource: Kissmetrics

5. 6
Factors Preventing Small Businesses From Implementing Automation
Lack of time Lack of budget
Lack of
knowledge

6. Agenda
7
1. What is an automated email?
2.What is an autoresponder?
3. Why it’s essential to have automated systems
in place in 2018 and beyond
4.How an automated system works
5.How to use these automated systems
6.How to easily combine social media with your
automated emails
7. How to create your own autoresponder

7. 8
What is an Automated Email?
An email that goes out automatically when someone
joins your list OR if you manually add them to your list

8. 9
What is an Autoresponder…Funnel…Drip?
A “series” of emails that are sent out automatically in
the order and frequency you choose.

9. Why do I need a funnel?
• To welcome your leads automatically as they join your list
• Automatic income
• Freedom baby!
• Segmentation
• Instantly connects you to your potential customers
• Continue to grow your list

10. Agenda
11
1. What is an automation email?
2.What is an autoresponder?
3. Why you need a funnel
4.How an automated system works
5.How to use these automated systems
6.How to easily combine social media to your
automated emails
7. How to create your own automated emails

11. Autoresponder
12
Welcome!
Autoresponder works while you do.

12. Two types of autoresponders
13
Date-based automation List Join automation
Series of messages
sent to new subscribers
Messages initiate when
prospects join mailing list
Triggered by
subscription
One message sent
to existing customers
Messages initiate on
special dates/occasions
Triggered by data in
contact record
Created in advance
for marketing
Short, sweet
& evergreen
Contains one
call-to-action

13. 14
60% – 70% Open Rate!
Source: Fleishman-Hillard
ChiefMarketer.com
THEWELCOME EMAIL
The MOTHER of all Emails

14. Email
Website
Social Media
How does it work?
Offer an incentive to join
your mailing list – then
make it easy
They subscribe!
Autoresponder
delivers incentive
immediately
Subscriber
takes action by
redeeming coupon

15. Agenda
17
1. What is an automated email?
2.What is an autoresponder
3. How an automated system works
4.How to use these automated systems
a.Segment your contacts
b.Determine your “opt-in” and your “offer
5.How to easily combine social media to your
automated emails
6.How to create your own automated emails

16. 18

17. 19
Segment lists by your audience’s interests

18. 20
Event Announcements
Free Shipping Special Offers and
Discounts
Free Shipping
Free Shipping
New Product
Announcements
Event Announcements
Project Guides, Blogs
Generalized Interest
Special Offers and
Discounts
Free Shipping
Special Offers and
Discounts
Generalized Interest
New Product
Announcements
Generalized Interest
Project Guides, Blogs
SEGMENTATION = HYPER FOCUSED CONTENT!

19. Identify
the goal.
Create a
strategy to
accomplish
that goal.
A B
21

20. Identify your “OPT-IN”
A video tutorial
Something they would
pay for
Access to a webinar
Access to a podcast Cheat Sheet HowTo Guide
Coupons Checklist
E-Book
22

21. Identify your “OFFER”
Schedule a Meeting
Start your sales
process
Purchase a small ticket
item
Download more
content Fill out a form Fill out a Survey
Download a coupon Ask for a free quote
Schedule a Call
23

22. Make it timeless. Make it “evergreen”.
It is timeless,
it never expires
It includes
goal-driven calls-to-action
Make it your best content.

23. 26
Real Life Small Biz Examples

24. 27
How Real Businesses Are Automating their Emails

25. 28
List
Segmentation

26. 29
WelcomeAutoresponder Email Series

27. 30
OtherWays to Use Autoresponders
A SMARTER way to look at Email Marketing

28. 31
OtherWays to Use Autoresponders
A SMARTER way to look at Email Marketing

29. 32
How I use Email Automation to Dominate!

30. Agenda
33
1. What is an automated email?
2.What is an autoresponder
3. How an automated system works
4.How to use these automated systems
5.How to easily combine social media to your
automated emails
6.How to create your own automated emails

31. 34
Use the URL
link to your
sign up form
throughout
your ENTIRE
online
presence!

32. 35
How to EASILY CombineAutoresponders with
Social Media

33. Agenda
36
1. What is an automation email?
2.What is an autoresponder
3. How an automated system works
4.How to use these automated system works
5.How to easily combine social media to your
autoresponder
6.How to CreateYOUR OWN autoresponder

34. 37
How to create your own autoresponder…
where to start?
1. Start with a welcome funnel
2. Look at your current business operations
3. Look at sales processes

35. 38
Factors that WILL NOT preventYOU from Implementing Automation
Lack of time Lack of budget
Lack of
knowledge

36. (You callVanessa)
I can do this! Kinda
(CallVanessa)
SERIOUSLY.