1. SES Customer Survey Store #233 - Results
The goal of this survey is to gain a better understanding of the incoming customer base to better
drive sales. Using the data gathered from the survey, I will assess, break-down and explain both the
meaning behind each question and its results
This survey consists of 100 observations taken by 2 SEC’s between the dates of April 25 – May 5
2015. Each question is accompanied by a graph followed by an explanation (Purpose) of the question
and a summary of inferences and conclusions. Some questions will be followed with an insight for
opportunities that SEC’s can use to improve their selling technique and increase sales
PURPOSE: to gauge the cultural base of the majority of customers entering our store
INSIGHT: Can live an insight into what certain customers are buying en masse. The majority of
the customers coming in to the store are Hispanic and African American, a reflection of the
neighboring community.
OPPORTUNITIES: knowing the cultural background of our customers can help SEC’s find better
ways of approaching our customers in a positive manner
2. PURPOSE: to gauge how our customers think about technology.
INSIGHT: Different age groups tend to have different views on technology and vastly differing
purchasing ability. Most of our customers tend to be under the age of 30 and want reliable
devices with lots of options for a good price.
OPPORTUNITIES:
3. PURPOSE: Who are customers buying for?
INSIGHT: The majority of our customers are buying them for themselves for entertainment
purposes. The few who are buying them as gifts or for business purposes are usually getting our
higher end products
OPPORTUNITIES: Target the business and gift buyers.
7. PURPOSE: What brands do customers have in mind when they enter the store
INSIGHT: The majority of customers come in with the Samsung brand in mind, followed by
Apple. Had this survey been focused solely on mobile sales, I’m sure those numbers would have
been much closer. The near 7% coming who had “Other” brands in mind came in looking to buy
accessories such as SanDisk memory cards.
OPPORTUNITIES: SECs can bundle multiple products to meet all of our customer needs. Walk
them around the store or grab it for them to keep them within the Samsung ecosystem.
