1. VVS Raju Datla
vvsrajudatla@gmail.com
19205629994
.
Professional Summary:
• Expertise in IT industry over 12 years in Oracle Middleware technologies.
• Experience in design, development and architecture of Oracle ADF (10g/11g/12c)
framework.
• Experience in Oracle Webcenter
• Experience in Developing Oracle SOA(BPEL,OSB,ESB) 10g/11g/12c services.
• Experience in managing Weblogic server
• Experience in development and design of Oracle Applications using Oracle Application
Framework (OAF).
• Experience in Designing and implementing Tableau Dashboards
• Experience in Agile methodologies ( Scrum / Sprints/ Stories /Epics) and Waterfall
methodologies
• Experience in design and architecture of J2EE based applications.
• Good Experience in application development, debugging, implementation, testing of
Oracle based ERP using SQL, PL/SQL(Stored Procedures, Packages, Functions, etc),
Shell Scripting, Database Triggers etc and Oracle SQL with versions 8i, 9i, and 10g.
• Experience in Developing API from ADF BC using Stored Procedures to update EBS Suite
, Tandem.
• Experience in XML ,Java Script and HTML
• Experience in implementing REST and SOAP Services.
• Experience knowledge working with Oracle JDevloper 10g , 11.x.x.x,12.x.x.x. IDE.
• Expert in designing and coding stored procedures, functions, triggers using PL/SQL.
Worked with RDBMS like Oracle9i,MS SQL, e.t.c
• Extensive development in UNIX, Windows NT/98/2000.
• A very good team player with the ability to work independently & good communication and
interpersonal skills.
• A Very good Architect in providing easy and robust solutions in ADF 11g,12c and Web
Center 11g , 12c.
• I have lead and implemented very good projects in ADF / SOA/ J2EE ( onsite and offshore)
Work Experience:
 Worked as Technical Architect and lead for Zensar technologies since Jan 2012 for
Client’s Logitech, Cisco, Shutterfly and Beachbody till May 2016.
 Worked as Technical lead and Developer for Satyam Computer services since Aug 2004
for clients Cisco and Schneider national till Jan 2012
Education
Degree Specialization University Year of passing
Graduation B.E/B.TECH
MECHANICAL
J.N.T.U 2004

2. Technical Skills:
Operating Systems Windows 95/98, Windows 2000, Windows XP
Languages/ Technologies ADF, OAF, Java, JSP, JavaScript, HTML, XML, SQL, PL/SQL
Databases Oracle 11g/10g/9i/8
Server Products Weblogic, OC4J (Oracle Container for J2EE) 10g
Web Services Oracle BPEL and JDeveloper
Middleware Oracle Fusion - BPEL Process Manager, ESB Controller, Oracle SOA
Suite
Tools TOAD, SQL * Plus, SQL Developer, Secure Shell Scripting
Rational Rose for UML, Win CVS
and PVCS for version control, Oracle JDeveloper 10g,11g for Fusion
Development and Kintana for code deployment.
Professional Experience:
Royality Calculation Engine
Client : Cisco, San Jose-USA
Environment : Oracle ADF, OAF,BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper
11g, Oracle database 10gR2
Role : SOA Technical Architect /Technical Lead
Duration: Dec 2015 –April 2016
Royalty cost is currently published to EDW through WebADI which incorporates GL JV and AE
upload at the same time. Although product data is available at the RCE at PID level, AE only
pushes the data at PF level, all PIDs are defaulted to adjustment PIDs built for each PF. Such
adjustment PIDs are not used in any actual orders. Therefore, management reporting/ analytics
derived from EDW for royalty cannot be done at the PID level.
As AE currently cannot allocate data to PID level, revenue adjustments related to royalty
calculation cannot be done. And revenue adjustments tend to be contra-revenue in nature, such
limitation may result in overstatement in royalty calculation strictly based on invoices for those
contracts which incorporate rebates and revenue adjustments.
Enable RCE direct linkage to EDW for exporting royalty cost to EDW without going through
Allocation Engine for majority (if not all) of the value. Allocation Engine (AE) enhancement to push
allocation of revenue adjustments & certain royalty cost down to PID level.
Roles & Responsibilities:
 To capture the requirements of Tool and design solution for project.

3.  Worked on Customizations and personalizations in OAF
 Worked on building custom Applications using Java and spring framework
 Define and set-up an appropriate framework (organisation, processes, systems) for
collaboration between agile projects and SOA Competence Center. Application of lean
SOA governance.
 Designed Web-Services (using SOA,BPEL and OSB), Workflow Business Events,
Approval Management (AME), Java Web Services) using Agile methodology
 Developed Rest Web services
 Develop Web Services using Oracle J Developer make available for Consuming Data from
other Data sources using Agile methodology
 Worked with File Adapter, DB Adapter, JMS Adapter in the BPEL workflow as well
Mediator/OSB Activity flow
 Worked as SOA Admin during development phase
 Troubleshooting the issues during QA pahse
 Designed/Developed various user Interfaces using ADF 11g, Web center, Java, J2EE,
and Oracle JDeveloper11.1.1.7 using Agile methodology
 Designed and Implemented User Interface and Application business logic layer using JSF,
ADF Faces, ADF Task flows and ADF BC4J technologies
 Built Reusable ADF Templates, SKINs.
 Built product Data Search screens using search criteria and getting the results using web
service.
 Built Create / update/ Read only Product Data screens at PID level and Product family
level using ADF 11g Faces framework features such as Business Service components,
Panel Collections, Panel Tabbed, ADF Read-only, ADF Form, ADF Query Panel, ADF
bounded Task flows and fragments, List of Values, PPR.
 Responsible for writing reusable components across the ADF 11g application such as
ADFUtils, JSFUtils Error Handling.
 Created View objects, Transient View Objects, View Links, Application modules with data
validation features using ADF 11g BC.
 Onsite-Offshore Coordination.
 Understanding the MD-50 and prototype analysis
 Analysis of the Business Requirement Documents (MD50s) provided by the client.
 Analysis of gap documents and preparation of Technical Design Documents.
 Review of Technical documents designed by team
 Development of Customizations Using ADF, JavaScript, HTML, XML, SQL and PL/SQL.
 Preparation of Test case documents.
 Unit Testing.
Beach Body
Client : Beachbody, Santa Monica-USA
Environment : Oracle ADF, OAF,BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper
11g, Oracle database 10gR2
Role : Technical Architect /Technical Lead
Duration: Oct 2014 –Dec 2015
This project is based on Market Lite Platform. Orders Placed on the website and other data flows to
others systems through SOA,ADF and IDM.
The purposes for this project are to implement integration between various new external and
internal systems. The new system (Wave1) would help Beachbody to achieve flexibility, usability,

4. reliability, data integrity and scalability for the future. The technology to be utilized is Tableau,
Oracle SQL and implement integration between various new external and internal systems. The
new system (Wave1) would help Beachbody to achieve flexibility, usability, reliability, data integrity
and scalability for the future. The technology to be utilized is Oracle ADF, Webcenter , Oracle SOA
suite 11g, Oracle service Bus , Web Center,IDM. The goal is to develop a new core software
application that will improve business practices and processes within and across administrative
and operational areas, enhance the overall staff, complementor/contractor, and customer
experience, and allow for flexibility and efficiency in addressing evolving industry and customer
needs.
Roles & Responsibilities:
 To capture the requirements of Tool and design solution for project.
 Worked on Customizations and personalizations in OAF
 Designed/Developed various user Interfaces using ADF 11g,webcenter,Java, J2EE
and Oracle JDeveloper 11g using Agile methodology
 Designed and Implemented User Interface and Application business logic layer using JSF,
ADF Faces, ADF Task flows and ADF BC4J technologies
 Built Reusable ADF Templates, SKINs.
 Built Market Live Orders Search screens using search criteria and getting the results using
web service.
 Built Create / update/ Read only Market Live Orders screens using ADF 11g Faces
framework features such as Business Service components, Panel Collections, Panel
Tabbed, ADF Read-only, ADF Form, ADF Query Panel, ADF bounded Task flows and
fragments, List of Values, PPR.
 Responsible for writing reusable components across the ADF 11g application such as
ADFUtils, JSFUtils Error Handling.
 Created View objects, Transient View Objects, View Links, Application modules with data
validation features using ADF 11g BC.
 Architect for and the implementation of Oracle Identity Manager and Oracle Role Manager.
 Integration of Active Directory, OID
 Designed Web-Services (using SOA,BPEL and OSB), Workflow Business Events,
Approval Management (AME), Java Web Services) using Agile methodology
 Develop Web Services using Oracle J Developer make available for Consuming Data from
other Data sources using Agile methodology
 Worked with File Adapter, DB Adapter, JMS Adapter in the BPEL workflow as well
Mediator/OSB Activity flow
 Develop reports, dashboards using Tableau 9 for quick reviews to be presented to
Business and IT users.
 Prototyped data visualizations using Charts, drill-down, parameterized controls using
Tableau to highlight the value of analytics in Executive decision support control.
 Define best practices for creating Tableau dashboards by matching requirements to the
charts to be chosen, color patterns as per user's needs, standardizing dashboard's size,
look and feel etc.
 Developed Ad-hoc reports using Tableau Desktop, Excel.
 Onsite-Offshore Coordination.
 Understanding the MD-50 and prototype analysis
 Analysis of the Business Requirement Documents (MD50s) provided by the client.
 Analysis of gap documents and preparation of Technical Design Documents.
 Review of Technical documents designed by team
 Development of Customizations Using ADF, JavaScript, HTML, XML, SQL and PL/SQL.
 Preparation of Test case documents.
 Unit Testing.

5. Shutterfly Business Systems
Client : Shutterfly Inc, Redwood City-USA
Environment : Oracle ADF,OAF, BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper
11g, Oracle database 10gR2
Role : Technical Architect /Project Manager
Duration: Nov 2013 –Oct 2014
The objective for this project is to develop a new tool called ‘Estimate’. Shutterfly ’s “Commercial
Print” division will use this new “SBS Estimation Tool” to create the estimates, present it to the
customers, and upon approval convert it to Jobs for the purpose of manufacturing.
The new tool ‘Estimate’ being built will leverage the Oracle platform with the user interface being
built on ADF framework.
The high-level scope of the tool built covers, ADF Screens to capture all the user enterable data in
a UI Screens with some basic validation of the data entered by the users. Along with this screens
‘Estimate’ will contain the following components:
• Create and Search ‘Estimate’ capabilities
• Master Org, BU and Program creation UI
• Product and Pricing determined/calculated offline by the Sales/Client Services user and
manually entered on the form. The form had the capability to capture all attributes of the product as
well as the pricing (Production, Data Services, Client Services, Procurement Buy Out, Activities
information). The intent is to replicate existing functionality of “Custom” product where all attributes
will be present and the user can pick and choose which attributes they want to be include for that
Product.
• Procurement Buy-out- The procurement/Sales user had the capability to enter the Price
(Cost + Mark-up %) on the estimate. No systematic integration of the tool to the procurement user.
• Approval capability, Estimate will be sent for Shutterfly approval process.
• User should have the ability to generate the Quote letter using this form
• Attachments capability to attach a document
• Purchase Order screen to capture PO relevant information
Roles & Responsibilities:
 Project Management.
 To capture the requirements of Tool and design solution for project
 Worked on Customizations and personalizations in OAF
 Designed/Developed various user Interfaces using ADF 11g,webcenter,Java, J2EE,
JSP, Servlets, and EJB and Java, AJAX technology and Oracle JDeveloper using Agile
methodology
 Designed Web-Services (using SOA,BPEL and OSB), Workflow Business Events,
Approval Management (AME), Java Web Services) using Agile methodology
 Develop Web Services using Oracle J Developer make available for Consuming Data from
other Data sources using Agile methodology
 Worked with File Adapter, DB Adapter, JMS Adapter in the BPEL workflow as well
Mediator/OSB Activity flow
 Develop reports, dashboards using Tableau 8.3 for quick reviews to be presented to
Business and IT users.

6.  Developed POCs by building reports and dashboards using Tableau 8.3 to demonstrate
quick wins.
 Prototyped data visualizations using Charts, drill-down, parameterized controls using
Tableau to highlight the value of analytics in Executive decision support control.
 Define best practices for creating Tableau dashboards by matching requirements to the
charts to be chosen, color patterns as per user's needs, standardizing dashboard's size,
look and feel etc.
 Developed Ad-hoc reports using Tableau Desktop, Excel.
 Developed visualizations using sets, Parameters, Calculated Fields, Dynamic sorting,
Filtering, Parameter driven analysis.
 Onsite-Offshore Coordination.
 Understanding the MD-50 and prototype analysis
 Analysis of the Business Requirement Documents (MD50s) provided by the client.
 Analysis of gap documents and preparation of Technical Design Documents.
 Review of Technical documents designed by team
 Development of Customizations Using ADF, JavaScript, HTML, XML, SQL and PL/SQL.
 Preparation of Test case documents.
 Unit Testing.
Cisco Supply Chain Strategic Big Bets
Client : Cisco, San Jose-USA
Environment : Oracle ADF, BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper 11g,
Oracle database 10gR2
Role : ADF Technical Architect /Program Manager
Duration: Mar 2013 –Oct 2013
Current lack of visibility and insight into On Time Order Shipment is critically impacting Cisco
Systems’ operations, as well as the cost of distribution, customer satisfaction and loyalty. As such,
it is imperative that Cisco implements a unified Supply Chain analytics reporting and discovery
platform. This will improve Cisco’s ability to derive insight needed to achieve on--‐ time fulfillment of
customer orders. The platform will also provide the crucial root-cause analysis needed to improve
operations, reduce costs, and increase customer satisfaction.
The proposed solution to address these issues by evaluating the Analytical tools includes Attivio’s
Active Intelligence Engine and Tableau’s Data Discovery Business Intelligence Dashboards,
Oracle Endeca and Endeca.
Roles & Responsibilities:
 To Build Dash Boards Using ADF.
 Analyse Business Data and identify inefficient business processes that can be
re-engineered to better suit business needs
 Designed/Developed various user Interfaces using ADF 11g,webcenter,Java, J2EE,
JSP, Servlets, and EJB and Java, AJAX technology and Oracle JDeveloper using Agile
methodology
 To build Information Discovery Dashboards using Endeca and Attivio
 Developed various user Interfaces using ADF 11g and Oracle JDeveloper
 Developed PL/SQL Web-Services, Workflow Business Events, Approval Management
(AME), Java Web Services)
 Develop Web Services using Oracle J Developer make available for Consuming Data from
other Data sources

7.  Program Management
 Develop reports, dashboards using Tableau 8.3 for quick reviews to be presented to
Business and IT users.
 Developed POCs by building reports and dashboards using Tableau 8.3 to demonstrate
quick wins.
 Prototyped data visualizations using Charts, drill-down, parameterized controls using
Tableau to highlight the value of analytics in Executive decision support control.
 Define best practices for creating Tableau dashboards by matching requirements to the
charts to be chosen, color patterns as per user's needs, standardizing dashboard's size,
look and feel etc.
 Developed Ad-hoc reports using Tableau Desktop, Excel.
 Developed visualizations using sets, Parameters, Calculated Fields, Dynamic sorting,
Filtering, Parameter driven analysis.
 Working with Various teams to gather requirements.
Backlog Management workbench (BMW)
Client : Cisco, San Jose-USA
Environment : Oracle ADF, BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper 11g,
Oracle database 10gR2
Role : ADF Technical Architect /Technical Lead
Duration: Aug 2012 –Feb 20103
security will be externalized using Engineering & Manufacturing Connection Online (EMCO) and
SAFE process. Engineering & Manufacturing Connection Online (EMCO) enables Cisco
employees and suppliers to manage manufacturing processes and data. Consisting of a secure,
customizable portal and a private network for supply chain management, the system connects over
15000 users and hundreds of companies in one of Cisco's key e-business platforms.
Roles & Responsibilities:
 To capture the requirements of Tool and suggested design approaches to the solution
designers for project.
 Developed various user Interfaces using ADF 11g and Oracle JDeveloper
 Designed/Developed various user Interfaces Java, J2EE, JSP, Servlets, and EJB and
Java, AJAX technology
 Developed PL/SQL Web-Services, Workflow Business Events, Approval Management
(AME), Java Web Services)
 Develop Web Services using Oracle J Developer make available for Consuming Data from
other Data sources
 Worked with File Adapter, DB Adapter, JMS Adapter in the BPEL workflo w as well
Mediator/OSB Activity flow
 Onsite-Offshore Coordination.
 Understanding the MD-50 and prototype analysis
 Analysis of the Business Requirement Documents (MD50s) provided by the client.
 Analysis of gap documents and preparation of Technical Design Documents.
 Review of Technical documents designed by team
 Development of Customizations Using ADF, JavaScript, HTML, XML, SQL and PL/SQL.
 Preparation of Test case documents.

8.  Unit Testing.
Forecast Admin Tool
Client : Logitech, Freemont-USA
Environment : Oracle ADF, BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper 11g,
Oracle database 10gR2
Role : Technical Team Lead
Duration: Jan 2012 –July 2012
Project aims to create a process that allows users to find the item data, customer data from different
sources and build a relationship among items and Customers
And forecast the Business for the future Quarters. This Tool also provides with upload functionality,
by which Users can upload the relations using CSV File.
Oracle ADF 11g is being used to create this tool front end user interface.
Roles & Responsibilities:
 To capture the requirements of Tool and suggested design approaches to the solution
designers for project.
 Developed various user Interfaces using ADF 11g and Oracle JDeveloper
 Onsite-Offshore Coordination.
 Developed PL/SQL Web-Services, Workflow Business Events, Approval Management
(AME), Java Web Services)
 Develop Web Services using Oracle J Developer make available for Consuming Data from
other Data sources
 Worked with File Adapter, DB Adapter, JMS Adapter in the BPEL workflow as well
Mediator/OSB Activity flow
 Understanding the MD-50 and prototype analysis
 Analysis of the Business Requirement Documents (MD50s) provided by the client.
 Analysis of gap documents and preparation of Technical Design Documents.
 Review of Technical documents designed by team
 Development of Customizations Using ADF, JavaScript, HTML, XML, SQL and PL/SQL.
 Preparation of Test case documents.
 Unit Testing.
Revenue Attributions
Client : Cisco, San Jose-USA
Environment : Oracle ADF, BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper 11g,
Oracle database 10gR2
Role : Technical Team Lead
Duration: Nov 2009 –Jan 2012
Cisco Systems, Inc. is an American-based multinational corporation that designs and sells
consumer electronics, networking, voice, and communications technology and services founded in
1984. Revenue Attributions project aims to create a process that allocates revenues between
products and services so that the correct amount of revenue is recognized in the correct fiscal

9. period. The Attributions Program provides the Fair Value tool to determine the required revenue
transfers and deferrals based on SOP 97-2 and EITF-08-01 accounting guidance. The project is a
first-step toward developing more efficient and automated processes for the Corporate Revenue
VSOE Team whose process is entirely manual .Oracle ADF is being used to create this tool front
end user interface.
Roles & Responsibilities:
 Leading a team of 15 members
 To capture the requirements of Tool and suggested design approaches to the solution
designers for project.
 Developed various user Interfaces using ADF and Oracle JDeveloper
 Onsite-Offshore Coordination.
 Understanding the MD-50 and prototype analysis
 Analysis of the Business Requirement Documents (MD50s) provided by the client.
 Analysis of gap documents and preparation of Technical Design Documents.
 Review of Technical documents designed by team
 Development of Customizations Using ADF, Oracle Business rules, Java, JSP, JavaScript,
HTML, XML, SQL and PL/SQL.
 Code Reviews
 Preparation of Test case documents.
 Unit Testing.
Schnieder Logistics
Client : Schneider National, Green Bay-USA
Environment : Oracle ADF, BPEL, OSB, SQL, PL/SQL, TOAD, PVCS, SVN, JDeveloper 10g,
Oracle database 10gR2
Role : ADF Developer
Duration: Feb 2008 –Nov 2009
Schneider National is global leader in logistics and transportation service and maintained many
Legacy applications to represent their business. From This perspective there is a new move
towards achieving the business through one unified product OTM i.e. a single product which can
represent the business and help achieving the business more simpler way. ‘Quote to Cash’ is
module to support their brokerage business. OTM is primarily used as Shipment management
system. OTM is tightly integrated with various legacy as well as enterprise applications like Oracle
Ebiz, Siebel for customers and B2B for real time data exchange. The system handles end to end of
brokerage business from generating a customer quote (Sell Shipments), selecting Service
providers for tendering Buy Shipments and then feeding invoice data to Oracle EBiz for settlement.
This project aims to migrate from a legacy mainframe application to Oracle based client server
system. Components such as BPEL and ESB were used for the integration of the front-end system
(ADF) and Oracle EBS.
Roles & Responsibilities:
 Ensure applicable global business requirements are defined and coordinate with all
internal organizations involved to meet system requirements.
 Developing Web Services Using Oracle BPEL,
 Involved in consuming the Web Services in ADF Applications
 Developed User interface customized Shipment screens Using ADF

10.  Analyze the feasibility of Replacing and Integrating a new Shipment System with existing
Legacy and Client server applications.
 Involved in creating XSDs, XSLs while developing the BPEL project.
 Developed ADF based applications on JDeveloper.
 Analyzed the WSDL of the web services that are invoked using partner links in the BPEL
processes.
 . Analysis of gap documents and preparation of Technical Design Documents.
 Created functional test scenarios/scripts, performed testing, and supported user
acceptance testing of the developed solution.
Procure-To-Report
Client : Cisco, (Offshore India)
Environment : Oracle OAF, SQL, PL/SQL, TOAD, PVCS, Kintana, JDeveloper 10g, Oracle
database 10gR2.
Role : Developer
Duration: Oct 2004 –Feb 2008
Procure-To-Report is commonly referred to as P2R. The overall expected key benefits of the 11i
initiative are as follows: Utilize Oracle’s latest solution to capitalize on new business models or
opportunities as they occur and achieve a consistent global approach to business processes.
Standardize global processes and functionality. Standardize report and responsibility definitions
for improved internal controls (SOX) create a single established architectural foundation to reduce
total cost of ownership (single instance) and to leverage existing Oracle features.
Roles & Responsibilities:
 Involved in design and development of the Oracle Fusion Project. Understanding the
MD-50 and prototype analysis
 Analysis of the Business Require Documents (MD50s) provided by the client.
 Analysis of gap documents and preparation of Technical Design Documents.
 Development of Customizations in IProcurement Screens Using OAF.
 Preparation of Test case documents.
 Unit Testing.