Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Video Camp Austin Media Training Rev
1. Rusty Shelton Managing Director @RustyShelton @Phenixandphenix www.Phenixpublicity.com X-Treme Close-up: Getting Comfortable on Camera
2. Where Are We Headed? Famous flame-outs How to hone your message Put your dog outside TV—What you can expect Dress to impress Video book reviews Q/A
3. “There's so much we have in common. I can't be cool. I can't be laid back and it's something that happened and I want to celebrate it.” ~ Tom Cruise
4. Tom’s Takeaways You can be cool; even in love Don’t try to be something you’re not Don’t get emotional on camera
5. "I personally believe that U.S. Americans are unable to do so because, uh, some, people out there in our nation don't have maps and, uh, I believe that our, uh, education like such as, uh, South Africa and, uh, the Iraq, everywhere like such as…” ~ Miss Teen South Carolina, Caitlin Upton
6. Caitlin’s Map to Success Be prepared for any question that might come your way Use a bridging statement if you get off track Don’t dwell on a poor performance—have a sense of humor
8. Don’t Walk This Line Don’t put gum under the host’s table Get familiar with the show ahead of time Never get combative with the host Stay away from drugs Trim your Unabomber beard
9. Preparation: Honing Your Message Nothing calms the nerves like preparation “Authentic” doesn’t mean unprepared Give yourself some time to plan Select 3-4 points you want to get across in your video/interview Practice, practice, practice Your spouse can be a combative interviewer Film it (but don’t upload) No excuse to be robotic on camera, but get comfortable with your message Have tips or statistics related to your topic (cite them)
10. Preparation: Honing Your Message (con’d) Be “format-friendly” Who is your audience for this video? Literary crowd? (shoot in a library) Active audience? (shoot on a running trail) For TV—review the market, format and pitch Don’t offer a Christian anecdote on KVUE Give market-specific examples (you may not be in Austin) Know your competition Who else has videos in this space? For TV—watch past interviews
11. Preparation: Honing Your Message (con’d) What makes you qualified to speak on this topic? Expert Observer Participant Think about visual elements Are there props, images or other items that will enhance the effectiveness of your message? Are you filming in a setting that will somehow distract the viewer?
12. Video Preparation: Setting Your Stage Control your environment Put the dog outside Mute your cell (and housephone) Guard the doorbell (FedEx WILL show up) Is it trash day? The Earl Woods effect What makes you comfortable? Spouse in the room (behind the camera)? Anderson Cooper’s face on the camera? A giant poster board with your main points on the wall?
13. A Polished Performance What? In 30 seconds or less, what is your bottom-line message? Why? What makes this important to the viewer? Who? What makes you the expert? Where? Where can the audience go for further information?
14. Understanding Video Formats In-Studio/Prepared Video Setting Talk shows, news programs, panel discussions Preparation: watch past shows/practice Remote Location Book signings, events, speaking engagements Preparation: visit the site/think about issues Satellite/Looking Straight into the Camera The camera is your interviewer Preparation: get comfortable with the camera
15. TV Interviews: What to Expect Pre-Interview Getting prepped: Nancy Grace didn’t read your book last night Hair/makeup The Green Room Read over your material in advance Remember you are the expert Prepare your voice Stay hydrated Avoid coffee, dairy products and alcohol
16. TV Interviews: What To Expect on the Air Your language: Get to the point Be animated Avoid jargon Raise and lower pitch of voice, not volume Watch uh’s and um’s Use verbal lists to highlight your points: “The three ways this will affect the average American are, one…” “The five reasons VideoCamp Austin rocked are...” Illustrate your message with metaphors or anecdotes
17. TV Interviews: Behold the Power of The Bridging Statement Allow time to construct an answer Deflect difficult questions Flag statements Examples: That’s a good point... On the other hand… The key issue here is… More to the point … People always ask me this question…
18. Your On-Camera Presence: Act Natural Your body language: Keep gestures to a minimum Don’t look at the ceiling Lean in toward the interviewer/camera (within reason) Slumping or laid-back approach = “I don’t want to be here” Your presence: Standing Don’t tap your feet, sway or bounce Sitting Cross your legs away from the camera Match the interviewer’s posture (leaning in vs. sitting back)
19. What to Wear: Present the Right Image Dress according to your audience For TV: Conservative/business casual is a safe bet AVOID: Hats, glasses and flashy jewelry White/black/red Visible logos of companies or brands Busy patterns (pin-stripes, polka-dots and tweed) ENCOURAGED: Match sock color to pant color Wear warm, neutral colors For TV: Arrive camera-ready and bring a change of clothes
20. What to Wear: Guys, Put Your Best Foot Forward A jacket or sports coat to break up solid colors Avoid jeans and shorts Slacks for casual interviews Suit and tie for evenings, hard news and other interviews of serious nature Make-up not necessary, but accept if offered
21. What to Wear: Ladies, Be Careful With Fasion This year’s fashion = next year’s hands over eyes No dangly earrings or noisy bracelets Make-up: wear subtle colors, slightly heavier than everyday look For women who don’t wear makeup, powder and lipstick are encouraged.
22. A Brief Word on Video Book Reviews Publishers will trip over themselves to get free books to you What better way to attract attention in a certain space? “Often book reviews are conversation-enders. They need to be conversation-starters.” –Arianna Huffington
23. Thank you so much for being a part of VideoCamp Austin! Let’s connect: @RustyShelton @Phenixandphenix www.phenixpublicity.com Questions?
Notes de l'éditeur
After an interview filled with one word answers, gum under Dave’s desk, a claim that acting “bores” him, David Letterman concludes with the now famous line:
