2. Remember 1994? You waited for the newspaper to check the box scores You hoped you didn’t miss the weather forecast on TV or radio You guessed what the manufacturer’s price was for a new car You licked a stamp to send a piece of mail You bought music CDs You booked a vacation at a travel agent’s office You had to visit a bank to check your balance
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5. Changing Marketing Model Consumer are now participating in the journalistic process and fueling electronic word-of-mouth evangelism News was filtered through the media before reaching audiences
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7. Changing Role of Communicators Now, we need to speak clearly and openly to encourage our audiences to talk with us so we can listen We used to focus most on the way our organizations talk to audiences
11. “… you cannot afford to close your eyes … they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.”
16. Blog: Bloggers Can Attack a Brand October 31, 2005: Security blogger Mark Russinovich posts an entry to his blog exposing details on Sony BMG’s DRM software flaws. It’s immediately picked up by other bloggers, linked to and syndicated throughout the blogosphere via RSS. Sony BMG’s Costs: $10MM+
17. Blog: Corporate Response Since launching Life Without Wires, Alereon CEO Eric Broockman and his opinions are being absorbed by industry leaders and the media at a rapid pace