This document summarizes a webinar about boosting fundraising event participation and profits through the use of online tools. It introduces the presenters from VolunteerSpot.com and Bing in the Classroom and provides an agenda covering fundraising overviews, product fundraisers, building online communities, and real-world fundraising events. Tips are provided on using social media and online tools to promote events and recognize volunteers and sponsors.
2. Meet the Presenters
#FallFUNdraising
Karen Bantuveris
Founder & CEO
VolunteerSpot.com
@VolunteerSpot
@VSpotMom
Emily Orrson
Product Manager
BING in the Classroom
@Emily_Orrson
3. This Webinar is for you if…
• You organize fundraising events for
your group, school or nonprofit.
• You want to improve participation
and boost profits.
• You want to involve others in
supporting a cause you care about.
#FallFUNdraising
4. Special Thanks to our Sponsor
#FreeTech4PTA @VolunteerSpot
Visit www.BingRewardsSchools.com
6. #FallFUNdraising
FREE!
Simply Plan:
Auctions
Carnivals
Concessions
Cook-offs
Concerts
Festivals
Tournaments
Races
Book Fairs
Walkathons
and anything else you
organize!
VolunteerSpot for Fundraisers
7. Why Leaders Luv VolunteerSpot
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
#FallFUNdraising
99% of Organizers
95% of Volunteers
would refer VolunteerSpot to a
friend or colleague.
8. • Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
#FallFUNdraising
Agenda
11. Rewards for Schools
Bing in the Classroom
Search the web, earn free tech for schools
www.BingRewardsSchools.com
#FallFUNdraising
12. Find your School
Bing in the Classroom
www.bing.com/findyourschool
www.bing.com/classroom/adfreesearch
#FallFUNdraising
13. Product Fundraisers
From Neighborhood door-to-door to
Facebook wall-to-wall
Can be in-addition to real-world fundraising events
or stand-alone
Social channels amplify participation & profits
Include a ‘donate cash’ option
Create a communications timeline
Share results
#FallFUNdraising
14. Choosing Products
#FallFUNdraising
Who is Selling?
Who is Buying?
Calculate Profits
Company Support & Service
Match to Events & Seasons
18. Social Media Strengthens your Group
It’s like having a
conversation!
#FallFUNdraising
Listen
Share
Connect
Inspire
When we have calls-to-action,
our community will be engaged.
20. Build your Community
• Website
• Newsletters
• Emails
• Blogs
• Public gatherings
• Corporate and
community partners
#FallFUNdraising
21. #FallFUNdraising
Show your
Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
Help ‘em Find You
22. 1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
#FallFUNdraising
What to Post?
26. Create a Social Media Plan
#FallFUNdraising
Identify…
• Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
27. Create a Social Media Plan
#FallFUNdraising
Include…
• Onsite & Online tie-ins
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers,
community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
28. When Where What
1 month
before
• Publish URLs & Twitter/Instagramhashtag on all
materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip
the lines! <click here>
• Post: Please sign up to help at carnival <click here>
#FallFUNdraising
3 weeks
before
• Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check out these awesomes.
What do you want to bid on?
7-10 days
before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks
before
Personal buzz
from
community
• Can’t wait for Carnival! Which cake should I bake for
the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s
your fav?
Example:
Fall Carnival
Social Media Plan
29. Social Media Plan
When Where What
2 – 3 days
before
Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
Acknowledge volunteers and sponsors
#FallFUNdraising
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest
• Please tweet! #EECarnival
• Tell us your favorite carnival booth on on Facebook
and get a free raffle ticket!
• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com
• Social ambassador badges
“I f, Do U?”
After
Lots of Photos & Video
Thanks to volunteers and sponsors
RESULTS : $$ Raised, Impact to Group
32. Onsite Socializing during Event
Give ‘em a reason to
socialize:
Tweet, facebook or Instagram
their selfie with your mascot
Special raffle prizes for Facebook
check-in or tweeting with event
hashtag, i.e. #EastElemCarnival
Make a game of tweeting,
Facebooking or Instagramming
pics with the principal
#FallFUNdraising
35. A virtual bulletin board
for pinning images and
resources – a creative
way to connect, share,
and inspire your
community to action!
#FreeTech4PTA @VolunteerSpot
36. Pinterest for Fundraisers
#FallFUNdraising
• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Thanks to Sherry Truhlar of RedAppleAuctons
for the great ideas!
37. Like the ideas,
but don’t have time?
Create a position for a volunteer leader:
Social Communications Coordinator
& a TEAM of Online Ambassadors
#FallFUNdraising
Get Help
38. Thank you for joining!
Go today!
www.BingRewardsSchools.com
Join us!
Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot
#FreeTech4PTA @VolunteerSpot
For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media…
Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about.
BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Overwhelming????? Get HELP… parent who already involved in SM…
Also, we can help… part of vspot… to help in this process….