1. Apps for good
Mini Ninjas
Leo, Tyler, Dylan, James and Fraser

2. Who people who like travelling to foreign & local locations
What to have useful utilities with different purposes
When when they’re travelling
Where at festivals, in foreign countries and at campsites
Why to save storage and have a successful journey whilst not
having to over pack.

3. Problem
How can we help people by keeping all their utilities in one
safe place and having them easily accessible?

4. Key Insight
Our key insight is that people love using utilities on the go,
however they don’t like wasting storage on their devices.

5. Mini Elevator Pitch
This app, Pocket Box, is an utility app with a truck-load of
choices of utilities to choose from. It has been designed for
travellers, festival goers and campers to solve the problem
of wasting storage, carrying to many items, and making it
simple for one to access them, since they are all condensed
into one, handy app.

6. User stories
As a user I want an app to save my storage and help me
travel lighter through out a journey - when going camping,
festivals and travelling. I want this app to have all the
features such as a torch, GPS navigation and a magnifying
glass. Meanwhile I want them all in one place not
everywhere on my phone. I am a festival goer, so I do travel
most of the time and often cannot find my tent at night. As
I am a young person (18), I would want to travel to places
lighter. Also, I want this to be on all devices, making this
app helpful for other people, making life better for
everyone.
Derran Brown

7. User profile
“I want more places
to explore!!”
Key goals:
• Go on lightweight
journeys with my
entire luggage
being lighter.
• Being able to go
on music festivals
with my friends,
without needing to
remember where
my tent was.
Derren Brown
18 Years Old
Interested in travelling, psychology and exploring
About Derren
• Has a degree in geography & works as a travel agent
• Lives in Hampshire with his mum and dad
• Gets annoyed about not being able to explore
• Owns an Samsung Tab 4

8. Competitors
Ours is unique, because it is especially aimed
at young travellers and festival goers.
AppBox Pro
Pocket Knife
250 in 1 App Bundle
Utilities App Kit
Utility Kit

9. Business case
Business case
People who benefits from our app: Campers, travellers and
festival goers
Main target user Travellers
Others who benefit Business people: to let them travel lighter when
going to a meeting.
Hikers: To let them see in the dark and observe
creatures.
Our business model All users pay Some users
pay ✓
Somebody else
pays
My team’s app Pocket box will operate a business model in which
some users pay.
My team has identified that some people are willing to pay
towards the app, because they used the basic pack, liked it a lot
and would to need to purchase add-ons such as; the festival or
travelling pack for upcoming events.

10. Marketing strategy
Marketing Strategy
Audience Through what Persuasive event Result
My marketing is aimed at
festival goerstravellers.
A video on YouTube and banners at
festivals.
The audience will find a promotional video that
I made with my group
The audience will see the banners and spread it
to friends who could use the app.
As a result of my video, I want them to
share the video on Facebook or visit our
website to find out more and download
the basic app once it is launched.
As a result of the banners we want them
to know what platform the app is on. If
they have the correct device for the app,
they will download it.

11. Balsamiq
Pack selectionMain menu
Settings
Our Designs

12. Websites & Pages
MiniNinjas Pocketbox Website
MiniNinjas Youtube Page
PocketBox Trailer
Preview App