1. HARNESS THE POWERFUL TOOLS OF MARKETING
AND CREATE A SYNERGY OF ALL OUTLETS
TO BUILD YOUR BRAND
MARKETING3

2.  What happens when you combine Branding, Technology and
Referral Marketing?
1 + 1 + 1 = exponential success!
 Today‟s case study demonstrates the strength of this
powerful marketing mix.
TODAY‟S SESSION

3.  Entrepreneurial from the beginning
 Professional Experience
 Car Detailing, Puff „n Stuff Catering,
Disney Weddings, Disney Institute,
Scott Kay
 Purchased PnSC in 2003
 Current ICA board member and regular
speaker for the ICA, NACE , The Special
Event, and EPCAS
 Partner in RPI Purchasing
MY STORY
Warren Dietel, Owner &
President

4. BRANDINGDEFINING YOUR CUSTOMER EXPERIENCE &
REPUTATION

5. A BRAND IS…
A promise to your customers
 Standards of service
 Corporate responsibility
 Consistent experiences
 Pricing integrity

6. http://www.youtube.com/watch?v=JKIAOZZritk

7.  Opened in 1980 as a family-owned business
 Positive reputation in the community
 Purchased in 2003, annual sales of $1.8M, at operational
limit
 Infrastructure required improvements to support growth
THE PUFF STORY

9.  Tremendous potential + aggressive growth plan = 267% growth in 3
years
 Over 400 staff members strong (50 FT)
 Diversifying segment base
 Expanded the award-winning team into the Tampa market with an
acquisition and opening of a second office
 Five exclusive venues & many more preferred
 “Passionately Perfecting Life’s Celebrations!”
THE PUFF STORY

10. http://www.viddler.com/v/96aa2768
BUILDING A BRAND IS TELLING
YOUR STORY!

11.  Logo
 Colors
 Fonts
 Patterns
 Design details
 Imagery styles
 All about consistency!
THE LOGO & IDENTITY
DESIGN

12. It‟s more than a tagline, a mission statement or a mantra. It‟s our way of life.
One that we‟ve been celebrating for 30 years!

13. WEBSIT
E

14. BLOG
DESIGN

15. SOCIAL MEDIAENGAGING YOUR

16.  A powerful tool with resources to engage both new and
current customers, as well as industry contacts
 DO: Research best practices, discover popular social
networks in your area and start small
 DON‟T: Get overwhelmed before you start or try to do
everything at once
SOCIAL
MEDIA

17. SOCIAL
MEDIA
 Facebook

18. SOCIAL
MEDIA
 Twitter

19. SOCIAL
MEDIA
 Pinterest

20. ADVERTISING

21. Front
Back
BUSINESS CARDS

22. MARKETIN
G
COLLATER
AL
 Print
 Digital
 Email

23. MARKETIN
G
COLLATER
AL
 Print
 Digital
 Email

24. MARKETIN
G
COLLATER
AL
 Print
 Digital
 Email

25. BRANDED GIFTS &
PROMOTIONAL
ITEMS

26. THE EXTRA
MILE Office design
 Sales script
 Tasting policies
 Catering vehicles
 Employee uniforms
 Branded event disposables
 Whatever makes you, YOU!
YOUR STORY-
TELLING TOOLS

27.  Engage new and current clients
 Personal introduction to your company
 Show your portfolio
 Demonstrates thought leadership & expertise
 Provide inspiration
BLOG – WHY?

28.  Engage: current customers and
friends (vendors, employees,
etc.)
 950+ million users worldwide
(June 2012)
 Maintain your presence in the
market place & top-of-mind
awareness
 Drive traffic to your website and
blog
 Tell your story!
FACEBOOK –
WHY?

29. FIND SOCIAL MEDIA SYNERGY

30.  Keep usernames consistent
 Use a document to track user names
 Create a posting schedule
 Create a posting “cheat sheet” with instructions for interns and
assistants
 Use tools like Hootsuite to pre-schedule and track Facebook
updates, Tweets, and more
 Don‟t lose sight of your goal: ENGAGEMENT
MAKE IT MANAGEABLE

31. REFERRALVENUE, VENUES, VENUES!

32. VENUE GUIDE
ON
PUFFNSTUFF.CO
M
 Main page

33. VENUE GUIDE
ON
PUFFNSTUFF.CO
M
 Main page

34. VENUE GUIDE
ON
PUFFNSTUFF.CO
M
 Venue page

35. VENUE GUIDE
ON
PUFFNSTUFF.CO
M
 Venue page
 72 Venues &
counting!

36. MEASURING SUCCESS
 Time period: May 1, 2012 (launch) – May 1, 2013

37. PUFFNSTUFF.COM TRAFFIC
 Time period: May 2012 – May 2013

38. Venue Impressio
ns
Leu Gardens 1,938
Orlando Science Center 1,749
Glazer Children‟s Museum 1,520
Ballroom at Church Street 1,188
Winter Park Farmer‟s Market 746
Heaven Event Center 711
Orlando Museum of Art 680
The Mezz 596
Paradise Cove 576
Winter Park Civic Center 551
Orange County History Center 507
The Abbey 499
EVO 474
Lake Mary Events Center 467
TPepin‟s Hospitality Centre 466
Palmetto Club 457
 Time period:
May 2012 – May 2013
TOP
PERFORMING
VENUES

39. Top 30 Referral Traffic Sources to Puffnstuff.com
May 2012 – May 2013
1. Puff „n Stuff Venue Guide 16. Clearwater Community Sailing Center
2. Google 17. Holy Trinity Reception Center
3. Facebook 18. Yellow Pages
4. Lake Mary Events Center 19. Special Events Magazine
5. Wedding Wire 20. The Palmetto Club
6. The Ballroom at Church Street 21. Yelp Mobile
7. Yelp 22. Event Source Solutions
8. Pinterest 23. The Regent
9. TPepin‟s Hospitality Center 24. Linked In
10. Email Surveys 25. Art and History Museum
11. Paradise Cove 26. Wedding Wire Mobile
12. The Knot 27. The History Center
13. Facebook Mobile 28. Cater Source
14. The Lange Farm 29. Albin Polasek Museum and Sculpture
Gardens
15. Nova 535 30. Tampa Bay Watch Community Center

40. THANK YOU!
Warren Dietel | warren@puffnstuff.com | 407.629.7833
To download a copy of my slides, go to:
http://www.slideshare.net/WarrenDietel
www.facebook.com/puffnstuffcatering | Twitter: @pscatering