What happens when you combine Branding, Technology and Referral Marketing? 1 + 1 + 1 = exponential success! This handout is a companion to the presentation and includes Resources and Recommendations for implementing strategies in the presentation.

1. Marketing 3 Resources and Recommendations
What happens when you combine Branding, Technology and Referral Marketing?
1 + 1 + 1 = exponential success!
RESOURCES
Branding
• Blog - Seth Godin, Best Selling Author & Marketing Thought Leader
http://sethgodin.typepad.com/
• Branding Video - http://www.youtube.com/watch?v=JKIAOZZritk
• Puff ‘n Stuff Catering Video
o Intro: http://www.viddler.com/v/96aa2768
o All videos: http://www.viddler.com/profile/puffnstuff
• Business Cards: www.moo.com
• Promotional Items: www.blezoo.com
Caterease
• Homepage: www.caterease.com
• Tip of the Week: http://caterease.com/script/tip_of_week_archive.php
Social Media
• Socialnomics 3 Video - http://www.youtube.com/watch?v=ZQzsQkMFgHE
• Blog Tools – Use a RSS Reader, like Google Reader, to follow your competition,
customers, partners, etc. Then use Google Blog Search to find even more inspiration
and blogs to follow.
o RSS/Blog Readers:
§ Video Intro: http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
§ Q&A:
http://support.google.com/reader/bin/answer.py?hl=en&answer=113
517
o Google Blog Search: http://www.google.com/blogsearch
• Facebook
o Mashable Guidebook: http://mashable.com/guidebook/facebook/
o Facebook Page Resources:
https://www.facebook.com/pages/edit/?id=149221842561&sk=market
• Twitter

2. o Mashable Guidebook: http://mashable.com/guidebook/twitter/
o Twitter for Businesses: https://business.twitter.com/
• Pinterest
o Pinterest Guide for Event Businesses:
http://www.hawthornpublications.com/blog/articles/2012/4/05/how-
pinteresting/?utm_source=Hawthorn+Branch&utm_medium=email&utm_cam
paign=Hawthorn+Branch+-+Issue+5-+Q2+-+2012
o Users Infographic: http://mashable.com/2012/06/15/pinterest-users-
infographic/
o Eye Tracking Study: http://mashable.com/2012/05/29/pinterest-eye-tracking-
study/#66275Pinterest-Homepage
• Mashable.com – best website to follow to learn more about Social Media & more.
BLOGGING TIPS
• Filling in the Alternate Text with appropriate search key words is like waving a red flag
to your customers in search engines!
• Build appropriate search key words into your blog posts, such as “Orlando Catering”
and “Orlando Event Caterer”
• Link to your credits/sources within your posts. Not only is it polite, it’s helpful for your
site’s ranking within search engines.

3. FACEBOOK TIPS
• Making Your Page a Place
Simple select the Local Businesses & Places category and fill in your address.
• Selecting your Vanity URL
Go to your page admin, click on Resources, Select a username, and make your
selection.

4. CONTACT US:
Warren Dietel, President & Owner, Puff 'n Stuff Catering
warren@puffnstuff.com
Erin McKeeby, Marketing Manager, Puff ‘n Stuff Catering
erin@puffnstuff.com