1. BUSINESS SUPERBRANDS 2009
superbrands.uk.com WARWICK BUSINESS SCHOOL
Warwick Business School (WBS) is a leading ‘thought-developer’ and innovator, in the top
one per cent of global business schools. Its students come from more than 140 countries to
learn at undergraduate, masters, MBA and PhD level. WBS educates and develops global citizens,
and promotes new knowledge to benefit business and society, through its executive education
and applied research. WBS is consistently top-rated for teaching quality and research.
Achievements Warwick Business School’s reputation means WBS consults with industry to keep its Promotion
WBS has achieved a global reputation for WBS graduates are highly sought after by programmes fresh, relevant and accessible. WBS maintains a solid global presence with a
excellence in just 40 years. It has one of business leaders and can be found in senior The fact that many graduates return for range of below- and above-the-line segmented
the broadest subject bases and most highly positions around the world. Its expertise is further study at WBS later in their career international marketing. Its ‘extremely usable’
regarded faculties of any business school in clear from its diverse list of clients and demonstrates its effective blend of academic website (according to the independent
the world. The December 2008 Research sponsors, including Accenture, AT Kearney, research with the practicalities of the WebWorks 2007 Study by CarringtonCrisp)
Assessment Exercise rated 75 per cent of The Bank of England, BP The Cabinet Office,
, workplace. Learning by sharing experience attracts in the region of 2,500 visitors a day
WBS research at three stars and above, Capgemini, Deloitte, Deutsche Post, WorldNet, and insight is key to the student experience and is an essential platform for communicating.
placing it third in the UK. WBS submitted 130 GKN, GlaxoSmithKline, Grant Thornton, HSBC, at WBS. Alumni members, who number However, for many people its brochures are
academics for assessment, nearly 90 per cent IBM, Islamic Bank of Britain, Johnson & 23,500 in total, have cited the combination still an important channel, providing tangible
of its total, making this statistic an accurate Johnson, J.P .Morgan, Nestlé, PepsiCo, Procter of a highly intelligent and internationally evidence in a knowledge-based sector.
reflection of the quality of the breadth and & Gamble, SABMiller, Santander, Siemens, diverse cohort as being a major benefit of
depth of research at WBS. These research UBS Investment Bank, Unilever and Vodafone. their learning experience as well as their WBS is no stranger to using creative channels,
credentials are fundamental to its culture future careers. having used airport advertising, taxis and
and differentiate it from teaching colleges Product sports events sponsorship to attract attention.
or commercial training companies. Warwick Business School has something to Recent Developments Currently it is exploring 3D TV advertising.
offer individuals at every stage of their career. Warwick Business School celebrated its 40th But, ultimately, its graduates are its best
The performance of its degree programmes It offers a range of business and management anniversary in 2007. It has grown from offering adverts and its best advocates.
continues to excel. The Guardian University undergraduate degrees; 10 specialist masters three courses to 27 and now has more than
Market successful people, a respected brand is Guide 2008 ranked its undergraduate courses; a generalist MSc in Management; 8,000 students enrolled, with a turnover of £40 Brand Values
There are more than 3,900 business schools essential. WBS was the first among fewer programme in the top two business and the new Warwick Global Energy MBA as well million. The course portfolio continues to Warwick Business School has simple core
across the world, aiming to develop the next than 35 schools to be endorsed by all three management degrees in the UK and has given as the popular and flexible Warwick MBA; refresh, expand and diversify, with an ongoing values: excellence in all it does, nurturing
generation of business leaders. Warwick international business school accreditation it 10 out of 10 for job prospects. In addition, its public sector equivalent, the Warwick contract to customise delivery of the Warwick fresh-thinking in staff and students, ensuring
Business School is one of the largest in Europe bodies: AMBA, EQUIS and AACSB. its portfolio of 11 masters courses provides MPA; and one of the world’s most respected MBA for multinational solutions provider IBM, a positive impact from the ideas it creates,
and ranks in the top one per cent worldwide. highly specialised learning in areas of business PhD programmes. For corporate clients and as well as brand new courses in global energy, and continuing to be international in outlook
As the largest department of the University of WBS academics work to produce world- that are increasingly important in the search individuals, it also offers a range of diplomas, business analytics, and international and approach. From these foundations WBS
Warwick, WBS aims to offer its students both leading research in all fields of management. for sustainable competitive advantage. short courses and customised programmes. management. aims to continue to challenge minds, change
excellent facilities and a prestigious reputation. With recognised research leaders across lives, and create tomorrow’s leaders.
disciplines as diverse as pensions, industrial More than 20 years of combined learning WBS has established a Fund for Academic
A high quality business education is valued by dispute resolution, business strategy, experience enable WBS to deliver the Warwick Excellence to invest in future leaders, faculty wbs.ac.uk
employers and employees alike; employers customer service, enterprise, corporate social MBA to over 2,400 experienced managers and its learning environment. Since August
can gain competitive advantage by recruiting responsibility, sports management, public each year, wherever they are in the world. 2003, the fund has helped to support many
and developing talent with knowledge and sector governance, sales marketing and Furthermore, its long-standing commitment to students, recruit 16 new professors and Things you didn’t know about
critical thinking skills, while individuals can energy policy, people go to WBS to explore work across the private, public and voluntary expand facilities, with a £9 million building Warwick Business School
gain new options for career progression, grounded, well researched ideas that work sectors created the Warwick MPA – the UK’s recently completed and £20 million earmarked
both sideways and upwards. With thousands in the real world. WBS research and expert first MBA for the public sector. In 2009, WBS for further development. WBS recognises
of schools offering MBAs worldwide, opinion is valuable, sometimes crucial, to will launch the Warwick Global Energy MBA, a that in order to retain competitive advantage, Every FTSE 100 company has
the business school market is incredibly the success of corporations, not-for-profit groundbreaking programme bringing together it is essential to continue to gain funding employed a WBS graduate.
Images (this page, top left & middle): Paul Pickard
competitive. To be a success and to attract organisations, Government and society. energy industry professionals. for growth.
In the last seven years, WBS
academics have written, edited
1965 1981 1989 1997 1999 2000 2003 2006 2008 2009 and contributed chapters to nearly
The University of The Warwick MBA WBS achieves On its 30th anniversary, WBS becomes the The Warwick MBA The Guardian The Times Good The WBS masters WBS launches
Warwick is founded by brand is launched. five star rating for WBS has 3,160 students, first business school by distance learning survey of top University Guide rates portfolio reaches the Warwick Global 800 books and published almost
Royal Charter. Two years In 1986 the distance research excellence. 263 staff and a turnover in the world to hold celebrates its employers rates WBS as the best 11 courses. Energy MBA. 3,500 articles and papers.
later, WBS is created as learning option of £12.4 million. accreditation from 2,000th graduate. WBS graduates as overall undergraduate
the School of Industrial launches. all three international the most employable business education WBS has 180 academic and teaching
and Business Studies, management education in the UK. provider in the UK. staff, supported by a team of
with five staff, 24 students bodies: AMBA, EQUIS management and administrative staff.
and three courses. and AACSB.