Following our Loop#2, Round#6 discussion, we have come up with a new question to understand how to use technologies to reach a systemic, « exponential everything » impact. The expression is derived from the idea highlighted by experts that the IoT was driving knowledge and information sharing in an exponential way. I have therefore taken on board the investigation of our current analyses and strategic recommendations to determine how the rise of digital data could enable smart change makers to optimize innovation and drive sustainable, « exponential » growth. This is a preview version. Download the full report: https://gumroad.com/l/CczAI

1. How can you become the next
‘exponential catalyst’?
Tell
Your
Own
Story
weareinnovation.org WAI Loop#3 Round#1 - April 2017

2. About weareinnovation.org
weareinnnovation.org is a global think l@b curating and analyzing information related to future
developments, management and strategies, to make sense of innovation and inspire intelligent
change.
Organized as a live strategic plan, it aims at analyzing trends shared on social networks among
innovation peers to outline key messages and catalyze change. The blog builds a living story of
the initiatives developed around change management, ecosystems and business models implied
by innovation, as well as specific technology trends such as Big Data and Internet of Things.
As a result, weareinnovation.org provides a 360° overview of innovation as seen from experts and
analysts for readers to share fresh views and questions in their daily business life.
weareinnovation.org

3. About the Author
With over ten years of
experience as Marketing,
Business Development and
Strategy Manager for major IT
and Consumer Electronics
companies, Johanna Camp has
developed and driven global
strategic plans for a variety of IT
products and services.
Her keen interest for
innovation has led her to take on
decisive roles in rolling out
technologies that are today being
used by millions of customers
around the globe, interconnecting
networks and applications to
d e v e l o p e n h a n c e d
communication services. From
product management to
financial analysis, she has an
in-depth understanding of
processes, business models
and market ecosystems.
After an intensive career
path in Paris, she moved in La
Châtre, Georges Sand’s
hometown, where she now
concentrates on her writing
ambitions and enjoys a happy
f a m i l y l i f e . A s
weareinnovation.org author,
she has spent the last four
years reading and analyzing
the meaning of innovation for
scientists, investors,
entrepreneurs and end-users.
In the midst of an economically
deserted French rural area, she
has managed to help local SMEs
build their innovation processes
to attract strategic customers and
investors, implementing
innovation and diversity in an
ecosystem looking for a new
breathe.
Giving a voice to innovation
is not her only passion, as she
also exercises part of her
creativity writing songs as lead
vocals for her own music band,
actively participating to local
social life and cultural diversity.
With a Master’s Degree in
Management from Grenoble
Ecole de Management,
Johanna is dedicating her time
and energy sharing a
meaningful life, using
innovation as a tool to open
her ideas and thoughts to the
world. Johanna is 33 years old,
mother of a young daughter and
married to an inspiring design
manager, a keen English and
French literature reader, playing
piano when she is not typing on
her keyboard.
weareinnovation.org

4. Following our Loop#2, Round#6 discussion, we have
come up with a new question to understand how to use
technologies to reach a systemic, « exponential
everything » impact. The expression is derived from the
idea highlighted by experts that the IoT was driving
knowledge and information sharing in an exponential
way.I have therefore taken on board the investigation of
our current analyses and strategic recommendations to
determine how the rise of digital data could enable
smart change makers to optimize innovation and
drive sustainable, « exponential » growth.
Our latest operational plan, « Tell Your Own Story: how
can you define human values for innovation », has
outlined a pathway to implement change based on
human-centricity and sustain models thanks to diversity-
based innovation processes. This new plan will take these
results forward by creating human values for
exponential catalysts thanks to « New Strategy, New
marketing », defining a thinking framework to manage
costs of uniformity thanks to « Making sense of social
media through diversity », and reverse those costs
towards diversity and innovation virtuous circles
thanks to « Startups, People and Ecosystems: success
and reality ». Diversity management tools used in this
plan are those defined in « Diversity as a success story ».
Finally, the operational analyses driven through the blog
have outlined the aspirations of consultants, experts,
business specialists, leaders, students, end-users and
customers for a smarter innovation. I have gathered those
requirements in a strategic story entitled « Augmented
Innovation ». I have reflected those needs within the
investigation, explaining how data savvy,
constructive and agile change-makers would shape a
strategy to become the next exponential catalyst.
A full list of links to access the tools I have used for this
analysis is available at the end of this plan. I also offer
dedicated sessions to go through your projects and
priorities if you need further assistance rolling-out
diversity as a management and innovation practice in
your business.
Contact me at: johanna.camp@weareinnovation.org
weareinnovation.org
Introduction

5. Author’s comment
They wanted the golden nugget. CEOs and directors I’ve
worked for had this relentless aspiration for more. More
revenues, more customers, more margin. Of course they all
had investors and financial stakeholders to satisfy, as well
as public authorities and legal, tax compliances to follow.
Yet those individuals embodied this thirst for more to a
point they would eventually loose their own vision, in
best situations, or their purpose and personal values,
in the worst cases.
There is very little space for employees and CEOs to reflect
on the impact business pressure can drive on companies,
regardless of their size and sector. I would be interested to
know how any business, given the efforts needed to adapt
to a multi-sector disruption, can thrive without analyzing
what builds their core value as a knowledge community for
their customers, how they can use this expertise to reverse
tensed situation into problem-solving open discussions,
and build upon common grounds and sense to generate
long term value. I have seen smallest and most agile
teams concentrate on developing those ideas and links
between individuals, thanks to inspiring and engaging
leaders. I have seen them build this story and sell it to
customers and investors. I have seen those teams
becoming the gold nugget.
It may well be that the one technical crew that never really
speaks to you actually perfectly handles and manages the
warehouse, and simply isn’t used to sharing any
information with « people from the office ». « People from
the warehouse » are still happy to spend a few minutes
showing new joiners how their material work, because they
have complaints and they know « people in the office »
deal with those issues, and because they know how the
products work, more than your sales force. They install
material, and they repair, manage, store it. And they share
a specific piece of story, without even noticing. It is your
technical team that manages the gold nugget value, not
you. Without new joiners visiting the warehouse, how would
you know? Getting to integrate a diversity of skills and
values within your own business story is a necessary
step to understand how you can become the next gold
nugget for your customers, making yourself an
exponential catalyst for innovation.
weareinnovation.org

6. Creating human values for the
exponential catalyst

7. Management view
Innovative marketing and strategy tools have emerged
from connected businesses and markets. Digital tools
enable a higher definition of existing markets, newly
defined stories and conversations with customers.
It is therefore important to integrate into our own
thinking patterns external viewpoints that can help
us complement and diversify our thoughts to
better define new approaches. Our ability to share
differences and learn from them is at the heart of our
innovation capabilities.
We should encourage knowledge sharing and
difference sharing to develop new thinking
patterns and get used to life long learning.
weareinnovation.org

8. Operational view
« Augmented Innovation » enables to understand how universities and schools seek to challenge
barriers, while politics and public institutions’ willingness to change is questioned. End-users and
customers express what they would expect from the future of customer experience.
By assembling new knowledge and experiences, we should seek to create unprecedented
solutions, investigating the pros and cons without judging but keeping in mind there are reasons
and pathways leading people to perceive situations differently.
Starting from there, we should encourage constructive creativity born from cross-breeding
activities and thoughts, constant learning, creating areas to ask questions and analyze
needs for change, constantly optimizing viewpoints, constantly inviting others to jointly
create a better world.
weareinnovation.org

9. Experts view
Our latest discussions have highlighted a vested interest
from our global community to better interact with
complex personalities and individual purposes to make
sense of innovation. Developing diversity as a
management practice, that is enabling diversity of
cultures and ideas to solve common business issues, can
drastically improve businesses potential for innovation.
Being able to properly use and develop inner and outer
diversity requires a level of freedom and open mindset
which we need to build and encourage. Experts and
analysts outline the reasons and specific context which
are preventing diversity to properly work and develop so
as to deliver full value.
They also outline the tools and strategies we can use
to lead to a more open environment where individual
are encourage to be the best of who they are,
embracing their individual value to make use of them
in teams of skills and talents defining solutions for
common goals. And we had already defined a whole
plan to do that.
weareinnovation.org

10. weareinnovation.org

11. Augmented Innovation
New Strategy, New Marketing
Inspiring stories
Monitoring sense
Human motive
Interactions
for actions
Sharing
across
borders
Promote
equity
Engage
younger
generations
Equity to
boost the
economy
New models
needed
Social
inclusiveness
Non commercial
value
Efficiency
through
technology
Digital information rich
strategies and accurate
data analytics
Tailored customer
experience
Exponential catalyst human values
Education Customers Public inst. Public inst. Customers Education
Substantial
The customer
democracy:
investigating needs as if
customers had
« elected » you to solve
a crisply identified issue.
Differentiating
Global learning
communities:
sharing knowledge in a
variety of formats to
inspire change
weareinnovation.org

12. Download the full operational plan on Gumroad:
https://gum.co/CczAI

13. Make sure you get your own copy of
our management reports
https://gumroad.com/weareinnovation
weareinnovation.org

14. Thank you
weareinnovation.org
Our global innovation story, as we write it.