During the EDEN Conference on Saturday 15 June in Oslo, Sally Reynolds presented "Steering a Safe Path through the social media minefield", training and support for improving Internet strategies and maximizing the social media presence of LLP projects.

1. Improving Internet strategies and maximizing the social media presence of LLP
projects
This project was financed with the support of the European Commission. This publication is the sole responsibility of the
author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
Steering a Safe Path through the social
media minefield – Training and Support for
European Project Managers
Sally Reynolds, ATiT, Belgium

2. • About the project
• Usage of Social Media and
Internet in Lifelong Learning
Projects
• Good practice from existing
projects
• Project service offer
• Issues and Recommendations

3. 2 year KA2 Lifelong Learning Project
- 2012-2013
Partnership:
•University Luxembourg
•Web2Learn, Greece
•P.A.U Education
•Coventry University Enterprises, UK
•Pixel, Italy
•ATiT, Belgium

4. User Need analysis:
•Initial research in 2010 - online
questionnaireaddressed to LLP
project teams
•Out of 289 LLP projects selected for
funding in 2010 - focused on a
random sample of 150.
Ju-Youn SONG University of Luxembourg &
Katerina ZOUROU Web2Learn, Greece

6. Categorisation
Conole & Alevizou (2010)
• Social networking sites; (i.e. Facebook, LinkedIn, Ning)
• Blogs
• Microblogging tools; (i.e. Twitter)
• Presentation repositories (i.e. Slideshare)
• Video sharing tools; (i.e. YouTube, Vimeo)
• Social bookmarking applications; (i.e. Diigo, del.ici.ous)
• Web 2.0 picture repositories (i.e. Picasa, Flickr)
• RSS feed (allowing users to receive messages on their
RSS aggregator, i.e. Google reader)

7. Categorisation
• shared web 2.0 public libraries (i.e. ObjectSpot,
Mendeley)
Features enhancing social media presence
• easy sharing and bookmarking services (e.g. the “Add
this” button) allowing users to share a static page
through web 2.0 tools
• feed embedded in the website enabling content flow
from social media applications (i.e. from Twitter, Flickr).

8. 139 out of 150 projects
Website

9. 47 projects out of 150
Facebook 43
LinkedIn 8
Ning 2
Social
Networking Sites

10. 23 projects with a Twitter
account

11. http://www.scoop.it/t/iwbs-language-teaching

12. https://www.facebook.com/aplanetproject

13. http://www.linkedin.com/groups?
gid=3960155&trk=vsrp_groups_res_name&trkInfo=VSRPsearchId
%3A16166931371210388490%2CVSRPtargetId%3A3960155%2CVSRPcmpt
%3Aprimary

14. https://twitter.com/languages_web2

15. http://www.rec-all.info/

16. Service ofer
Services:
15 Video Showcases
8 Video Tutorials
3 handbooks
helpdesk
http://www.web2llp.eu/home

17. Service ofer
Training:
Face-to-face
Pilot course
10 Course Italian
•10 Course French
•10 Course English

18. http://www.web2llp.eu/training/online

19. Issues and Recommendations
• Importance of a web strategy from the start –
recognise that Social Media goes beyond
‘importing’ dissemination methods and
messages into a new media, it’s a tool for
dialogue with NEW methods and new
messages.

20. Issues and Recommendations
• Importance of a web strategy
• Project identity vs. topic or area of expertise

21. Issues and Recommendations
• Importance of a web strategy
• Project identity vs topic or area of expertise
• Responsibility and ownership with the
project team

22. Issues and Recommendations
• Importance of a web strategy
• Project identity vs topic or area of expertise
• Responsibility and ownership
• Sustainability – own channels vs active
engagement in existing channels

23. Issues and Recommendations
• Importance of a web strategy
• Project identity vs topic or area of expertise
• Responsibility and ownership
• Sustainability – own channels vs active
engagement in existing channels
• Numbers and expectations – by partners, by
the EC

24. Issues and Recommendations
• Importance of a web strategy
• Project identity vs topic or area of expertise
• Responsibility and ownership
• Sustainability – own channels vs active
engagement in existing channels
• Numbers and expectations – by partners, by
the EC
• Dealing with limited resources

25. For more information
25
http://www.web2llp.eu
http://www.slideshare.net/Web2LLP
sally.reynolds@atit.be
Thank you!