Jen Modarelli, an Ad Age blogger and recent “Marketing to Moms” panelist at ad:tech New York, believes that mobile engagement is ideal for tech savvy moms who continually balance many demands on-the-go. The deck from her session “Engaging Moms with Emerging Technologies,” examines opportunities for brand engagement with this dynamic audience who influence 85% of household purchases. Modarelli is Principal at White Horse, a leading digital marketing agency in Portland, OR.

1. Engaging Moms with Emerging Technologies Presenter: Jennifer Modarelli, Principal White Horse #whitehorsepdx @jenmod © 2011 White Horse Productions, Inc. 1-877-471-4200

3. “ Any mother can perform the job of several air traffic controllers with ease.”  Lisa Alther

4. What’s Emerging for Digital Moms and Marketers

5. It’s getting easier to juggle On any given day you might interact with over 12 different interfaces!

6. Consolidation = Opportunity

7. Marketers Must get Smart about Smart Phones & Moms © 2011 White Horse Productions, Inc. 1-877-471-4200

12. You can’t choose for Mom

13. Mom chooses her own medium

14. Apps will give way to Better Mobile Sites © 2011 White Horse Productions, Inc. 1-877-471-4200 Marketers should be addressing both.

15. What Moms do on line *“The 21 st Century Mom™ Report”, BabyCenter®

16. What Moms do on Smartphones *“The 21 st Century Mom™ Report”, BabyCenter®

17. Mom never forgets

18. Mom never forgets

19. Mom always knows what to do 1 out of 9 searches are done on a mobile phone.

20. And Where to Go Locating address and phone numbers has never been easier

21. What’s for dinner? The internet has become mom’s #1 source

22. Are we there yet? 26% of Moms download games and music for their children

23. Other Emerging Trends

24. Dr. Mom 78% are interested in technologies that can help them manage their family’s health and wellness

25. Managing the Castle As presented at CES Ja 2011

28. Mobile Style Selector In-store: consumers scan a QR code on the package or shelf display to view the hardware on a virtual door in the style they choose. Crucial consumer support at point of purchase increases conversion and delivers rich data on purchase consideration & look no sales clerk!

29. 5 marketing opportunities

30. 1. A Copernican Revolution: the website is no longer the center Mom’s of the digital marketing universe. © 2011 White Horse Productions, Inc. 1-877-471-4200 46% of Moms report taking an action after seeing an ad on their Smart Phone

31. 2. Paid and earned media work together. Make it work for Mom © 2011 White Horse Productions, Inc. 1-877-471-4200 73% of moms trust the information about products and services they learn through online communities

32. 3. Tap into Mobile search

33. 4. For Marketers less content, more content curation . © 2011 White Horse Productions, Inc. 1-877-471-4200

34. 5. Location, location, location, but not just for the sake of location. © 2011 White Horse Productions, Inc. 1-877-471-4200

35. Jen Modarelli White Horse [email_address] Twitter: @jenmod, @whitehorsepdx 1.877.471.4200 © 2011 White Horse Productions, Inc. 1-877-471-4200