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Recrui'ng	In	The	Age	of	Google	
Katrina Collier
Founder & Chief Searchologist
Social Recruiting Trainer & Speaker
Katrina Collier
Social Recruiting Trainer &
Global Keynote Speaker
Since 2009
@KatrinaMCollier
What accent?
I don’t have an
accent…
@KatrinaMCollier
@KatrinaMCollier
How Things Have Changed
@KatrinaMCollier
The Power Has Shifted
@KatrinaMCollier
People Have A Voice
@KatrinaMCollier
@KatrinaMCollier
Power In Your Hand
@KatrinaMCollier
Please Stand Up!
@KatrinaMCollier
How did that make you feel?
(Shout it out)
@KatrinaMCollierLazy Spam
@KatrinaMCollierInMail Spam
@KatrinaMCollier
Automatic Replies
@KatrinaMCollier
Interview Follow Up
@KatrinaMCollier
Glassdoor Transparency
@KatrinaMCollier
@KatrinaMCollier
Indeed Transparency
@KatrinaMCollier
Check Your LinkedIn
@KatrinaMCollier
…And Facebook
@KatrinaMCollier
…And Twitter
@KatrinaMCollier
…And Instagram
@KatrinaMCollier
Please Stand Up!
(Again? Yep & it will be worth it!)
@KatrinaMCollier
How did that make you feel?
(Shout it out)
@KatrinaMCollier
Subject: I dig the Batman photo
Will,
I hope this finds you well. I wanted to speak with you
about a potential opportunity for you here at
comScore. I’m looking forward to getting in a little
Batman/Superman movie time in the near future.
But I digress… we’re working on bringing some new
products to life in the programmatic space, and we
need someone with some strong chops in the Ad &
Digital space to help us make that a reality.
Given the experience you have with _______ on the
Ad Tech platform, I think you might be able to help us
get there. I’d love to talk with you about what we’re
doing, and see if you might have some interest. We’re
not curing cancer, but we’re affecting billions of dollars
that are spent in the Ad arena each month.
Let me know if you’d be open to having a chat.
Thanks,
Pete Radloff
To: Radloff, Pete
Subject: Re: I dig the Batman photo
Hi Pete,
Thanks for reaching out. Nice job on the Googling - I had
forgotten about that photo =)
To be transparent, I'm fairly happy at ______ and
probably unlikely to want to move to comScore at this
time. But it never hurts to chat and am always glad to do
a 30 minute call some day if you're up for it.
Email Love
@KatrinaMCollierInMail Love
@KatrinaMCollierRocking Glassdoor
@KatrinaMCollierLove Indeed
@KatrinaMCollier
LinkedIn Care
@KatrinaMCollier
Facebook Love
@KatrinaMCollier
Twitter Care
@KatrinaMCollier
Instagram Reality
@KatrinaMCollier
Maximise Employee Posts
@KatrinaMCollier
Be Candidate & Employee Centric
Katrina Collier
katrina@thesearchologist.com
+447917880711 | Skype: katrina.collier
Social Media Recruitment Training | Onsite & Online
on Social Sourcing & Candidate Engagement
QUESTIONS?

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