10. PT. GM Resto (Samikuring)
PT. GM Valuta (Money Changer)
PT. Rekacipta Amerta (Konsultan Arsitektur)
PT. Putra RCA (Developer)
PT. GM KSI (Konsultan Politik dan Survey)
PT. PUBU Cipta Mulia (Jasa)
PT. GM Printing (Percetakan)
PT. RGM Global (Radio)
PT. BPR GM (Bank Perkreditan Rakyat)
PT. GM Catering (Catering Services)
CV. GM Putra (Jasa)
ToySmart (Toy Store)
PT. Sentra Setiabudi (Mobile Phone Store)
CV. Sigma Perkasa (Retail)
30. IDEO (pronounced “eye-dee-oh”) is an award-winning global design
firm that takes a human-centered, design-based approach to helping
organizations in the public and private sectors innovate and grow.
We identify new ways to serve and support people by uncovering
latent needs, behaviors, and desires.
We envision new companies and brands, and we design the products,
services, spaces, and interactive experiences that bring them to life.
We help organizations build creative culture and the internal systems
required to sustain innovation and launch new ventures.
31.
32. must be possible for
the foreseeable
future
must be part of
a sustainable
business model
must be
appealing to
and for your
audience
33. how : three spaces of innovation
inspiration
the problem or
opportunity that
motivates the
search for solution
ideation
the process of
generating,
developing,
and testing ideas
implementation
the path that leads from the
project room to the market
34. converting need into demand
Insight
learning from
the lives of
other
Observation
watching people don’t do,
Listening to what they
don’t say
71. •feasible: must be possible in
foreseeable future
•viable: must be part of a sustainable
business model
•desirable: must be appealing to and
for your audience
106. • innovation, inspiration, ideation,
implementation
• feasible, viable, desirable
• reward achievements and failures
• explore the fringe
• it’s about us with them
• it’s ok to fail—within limits
new rules