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Design Thinking - Case Studies

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From Design Thinking workshop facilitation to DT integration. How with-company is taking the mindset and principles of DT to provoke innovation in products, services, businesses and brand creation. More info please comment or contact us go@with-company.com

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Design Thinking - Case Studies

  1. 1. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Years ago we’ve met at the kindergarten
  2. 2. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon I’m Tiago I’m Rui
  3. 3. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon ...it was in 2010 at the Stanford D-School in Berlin - Germany
  4. 4. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon HMW better protect soldiers in a life threatning situation? Germany Defense Department
  5. 5. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon HMW attract teenagers to a boring art exhibition? Brandenburg Region
  6. 6. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Two possible ways > Inspiration > Integration
  7. 7. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon 99% does this and so do we Workshop Facilitation> Inspiration >
  8. 8. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon > Integration our drive and focus hearing technologies GmbH > 2-6 Months Projects
  9. 9. Why is that? because we want our clients to experiment the same imersive and transforming experience www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  10. 10. and by doing that re-arrange their mindset and provoke innovation www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  11. 11. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Fishing for ideas so we went Documentation Blog www.fishingforideas.wordpress.com and
  12. 12. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon 3 MONTHS PROJECT
  13. 13. Context Wholesale fish business going down www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  14. 14. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Optimized processes management & communication
  15. 15. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Optimized processes management & communication Identified new channels sales & distribution
  16. 16. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Reduced 2/3 of debt negotiation & business control tools Optimized processes management & communication Identified new channels sales & distribution
  17. 17. From this we’ve learned www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  18. 18. From this we’ve learned 1. it works www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  19. 19. From this we’ve learned 1. it works 2. it’s more about people than a process www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  20. 20. From this we’ve learned 1. it works 2. it’s more about people than a process Mindset VS Methodology www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  21. 21. From this we’ve learned 1. it works 2. it’s more about people than a process 3. Mindset VS Methodology www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  22. 22. From this we’ve learned 1. it works 2. it’s more about people than a process 3. Mindset VS Methodology www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  23. 23. From this we’ve learned 1. it works 2. it’s more about people than a process 3. Mindset VS Methodology www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  24. 24. From this we’ve learned 1. it works 2. it’s more about people than a process 3. Mindset VS Methodology www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  25. 25. and www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  26. 26. and we learned to be more open www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  27. 27. so www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  28. 28. so we opened a fish shop www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  29. 29. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Social Media www.fb.com/peixariacentenaria www.instagram.com/peixariacentenaria
  30. 30. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon But now let’s go back to Berlin again, not to D-School but to Mimi
  31. 31. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon What’s Mimi? one of the most vibrant companies in the startup world scene
  32. 32. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon medical and wearables industries Working in the intersection of the
  33. 33. Bringing the hearing aid technology into our smartphones and allow anyone to hear better www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  34. 34. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon DURING 4 MONTHS saywhatproject.wordpress.com Understanding user behaviour
  35. 35. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  36. 36. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  37. 37. an imersive approach trying to feel what they feel www.with-company.com all rights reserved © I can be a user! Design Thinking Conference NOVA IMS, Lisbon
  38. 38. becoming experts by looking and reaching to: - end users - industry professionals - friends & relatives - other industries and trends www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  39. 39. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  40. 40. Journey Map mimi ENT USER AUD www.with-company.com all rights reserved ©
  41. 41. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  42. 42. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  43. 43. APP experience prototyping guided self fitting www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  44. 44. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  45. 45. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  46. 46. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  47. 47. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  48. 48. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  49. 49. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  50. 50. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  51. 51. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  52. 52. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  53. 53. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  54. 54. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  55. 55. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  56. 56. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  57. 57. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  58. 58. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  59. 59. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  60. 60. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  61. 61. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  62. 62. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  63. 63. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  64. 64. www.with-company.com all rights reserved © I’m a good listener Yeah, these things right here are ears. Design Thinking Conference NOVA IMS, Lisbon
  65. 65. www.with-company.com all rights reserved © I’m a good listener Yeah, these things right here are ears. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Design Thinking Conference NOVA IMS, Lisbon
  66. 66. www.with-company.com all rights reserved © I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Design Thinking Conference NOVA IMS, Lisbon
  67. 67. www.with-company.com all rights reserved © I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Design Thinking Conference NOVA IMS, Lisbon
  68. 68. www.with-company.com all rights reserved © I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Design Thinking Conference NOVA IMS, Lisbon
  69. 69. I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up www.with-company.com all rights reserved © Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. Design Thinking Conference NOVA IMS, Lisbon
  70. 70. www.with-company.com all rights reserved © I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas. Design Thinking Conference NOVA IMS, Lisbon
  71. 71. www.with-company.com all rights reserved © I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas. Design Thinking Conference NOVA IMS, Lisbon
  72. 72. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  73. 73. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  74. 74. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  75. 75. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  76. 76. Suming up www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  77. 77. so why aren’t more companies working like this? www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  78. 78. because it’s not easy, it takes time to - Listen - Think - Explore - Create - Fail - Do it again when necessary www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  79. 79. we do all of this not to be “different” www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  80. 80. but because we want our results to be www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  81. 81. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  82. 82. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon
  83. 83. www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon www.with-company.com Tiago Nunes tiago@with-company.com +351 917 806 223 Rui Quinta rui@with-company.com +351 917 441 524

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