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Digital maturity, challenges and 
global trends in the Insurance Sector 
Jan Verlinden 
Insurance Leader Belgium 
Capgemini
World Insurance Reports bring Insights on the Insurance Sector 
27-11-2014 
Customer 
Experience 
Index (CEI) 
15,500 customers 
30 markets 
Exploring three dimensions: 
• products 
• networks/channels 
• customer lifecycle 
Efficiency 
Ratio Model 
14 countries 
Five ratios analyzed: 
• Claims Ratio 
• Acquisition Ratio 
• Operational Ratio 
• Underwriting Ratio 
• Investment Ratio 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Spotlight 
Digital Capabilities 
of Insurers 
• Current state of insurer 
digital capabilities 
• Need for insurers to go 
digital given the growth of 
internet and mobile channels 
• Digital transformation 
to achieve top and 
bottom-line growth
Customer Experience Index (CEI) 
measures the Customer Experience Across Three Dimensions 
27-11-2014 
CEI 
Channels/Networks 
 Life and Savings 
 Pensions and Annuities 
 Automobile Insurance 
 Property Insurance 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
 Research and Getting a Quote 
 Policy Acquisition 
 Policy Servicing 
 Claims Servicing 
 Insurance Agents 
 Insurance Brokers 
 Bank Branches 
 Phone/Call Centre 
 Internet 
 Source: Capgemini World Insurance Report, 2014 Mobile
A Satisfied Customer has not necessarily a Positive Customer Experience 
Satisfaction 
CEI 
Satisfaction 
CEI 
Satisfaction 
CEI 
Satisfaction 
27-11-2014 
72% 
70% 
70% 
40% 
44% 
37% 
54% 
57% 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Source: Capgemini World Insurance Report, 2013 & 2014 
67% 
17% 
17% 
20% 
21% 
11% 
13% 
6% 
4% 
10% 
6% 
12% 
40% 
52% 
55% 
5% 
CEI 
Belgium 
The Netherlands 
France 
Germany
Customers with a positive Customer Experience are more as twice as 
likely to refer a friend 
100% 
80% 
60% 
40% 
20% 
27-11-2014 
68% 
54% 52% 
100% 
80% 
60% 
40% 
20% 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
71% 
58% 
46% 
37% 36% 
21% 
41% 
34% 
28% 
19% 19% 
12% 
0% 
Latin 
America 
Developing 
APAC 
North 
America 
Developed 
APAC 
Europe Belgium 
Life 
33% 67% 26% 74% 40% 60% 25% 75% 30% 70% Overall % of 
customers 
with positive 
and neutral 
or negative 
experiences 
Customers likely to refer a f riend as a percentage 
of customers with Positive Experience 
35% 37% 
Customers likely to refer a f riend as a percentage of 
customers with Neutral or Negative Experience 
25% 
44% 
36% 
25% 
17% 19% 
8% 
0% 
Latin 
America 
Developing 
APAC 
North 
America 
Developed 
APAC 
Europe Belgium 
Non-Life 
36% 64% 40% 60% 31%69% 52% 48% 33% 67% 40%60% 46%54% 
Source: Capgemini World Insurance Report, 2014
Internet is emerging as preferred channel, also in Belgium 
Belgium 
The Netherlands 
France 
Germany 
27-11-2014 
Intermediary Internet/PC Internet/Mobile 
51% 
59% 
60% 
63% 
37% 
24% 
56% 
58% 
48% 
52% 
57% 
58% 
48% 
52% 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Europe 
Source: Capgemini World Insurance Report, 2013 & 2014 
53% 
39% 
75% 
55% 
42% 
59% 
63% 
50% 
68% 
40% 
57% 
USA 
32% 
56% 
43% 
59% 
46% 
15% 
25% 
22% 
27% 
22% 
18% 
33% 
25% 
23% 
42% 
31% 
16% 
35+ years 18 – 34 years World Insurance Report 2013
How can Customer Experience be infuenced? 
N° of interactions of customers with their insurer 
20% 
27-11-2014 
26% 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
45% 
9% 
1 interaction 
Source: Capgemini World Insurance Report, 2007
Customers expects Digital and Mobile connections 
in Sales and Claims processes 
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Nearly 
1/3 
of insurance business is expected to 
be generated via digital channels 
within the next five years 
Firms with a strong digital presence 26% 
and customer focus are 26% more 
profitable than other firms 
Nearly 
39.5% of non-life customers and 37.5% of life customers 
say the ability to research products and receive price 
quotes online is the most important digital capability 40% 
Nearly 
24.5% non-life customers view 
the ability to service their claims 
via mobile as important 25%
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
Some examples …
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
Some examples …
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
But … Insurers can do more
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
But … Insurers can do more
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
But … Insurers can do more
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
But … Insurers can do more
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
But … Insurers can do more
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Research 
& Quoting 
Policy Acquisition 
& Underwriting 
Policy Administration 
& Servicing 
Claims Servicing 
But … Insurers can do more
Digital Transformation is more than Window Dressing 
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
• Social listening 
• 360°view of the customer 
• Digital marketing & campaigns 
• Workflow Management 
• Big Data Analytics 
• Predictive Modelling 
• Realtime Data Warehouse 
• External Data Sources
27-11-2014 
Digital maturity, challenges and global trends in the Insurance Sector 
Jan Verlinden – Insurance Leader Belgium at Capgemini 
Questions ???
Thank you for your attention !!!

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Een hoger zakencijfer door positieve klantenervaringen (Jan Verlinden) - Belgian Insurance Conference 2014

  • 1. Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden Insurance Leader Belgium Capgemini
  • 2. World Insurance Reports bring Insights on the Insurance Sector 27-11-2014 Customer Experience Index (CEI) 15,500 customers 30 markets Exploring three dimensions: • products • networks/channels • customer lifecycle Efficiency Ratio Model 14 countries Five ratios analyzed: • Claims Ratio • Acquisition Ratio • Operational Ratio • Underwriting Ratio • Investment Ratio Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Spotlight Digital Capabilities of Insurers • Current state of insurer digital capabilities • Need for insurers to go digital given the growth of internet and mobile channels • Digital transformation to achieve top and bottom-line growth
  • 3. Customer Experience Index (CEI) measures the Customer Experience Across Three Dimensions 27-11-2014 CEI Channels/Networks  Life and Savings  Pensions and Annuities  Automobile Insurance  Property Insurance Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini  Research and Getting a Quote  Policy Acquisition  Policy Servicing  Claims Servicing  Insurance Agents  Insurance Brokers  Bank Branches  Phone/Call Centre  Internet  Source: Capgemini World Insurance Report, 2014 Mobile
  • 4. A Satisfied Customer has not necessarily a Positive Customer Experience Satisfaction CEI Satisfaction CEI Satisfaction CEI Satisfaction 27-11-2014 72% 70% 70% 40% 44% 37% 54% 57% Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Source: Capgemini World Insurance Report, 2013 & 2014 67% 17% 17% 20% 21% 11% 13% 6% 4% 10% 6% 12% 40% 52% 55% 5% CEI Belgium The Netherlands France Germany
  • 5. Customers with a positive Customer Experience are more as twice as likely to refer a friend 100% 80% 60% 40% 20% 27-11-2014 68% 54% 52% 100% 80% 60% 40% 20% Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini 71% 58% 46% 37% 36% 21% 41% 34% 28% 19% 19% 12% 0% Latin America Developing APAC North America Developed APAC Europe Belgium Life 33% 67% 26% 74% 40% 60% 25% 75% 30% 70% Overall % of customers with positive and neutral or negative experiences Customers likely to refer a f riend as a percentage of customers with Positive Experience 35% 37% Customers likely to refer a f riend as a percentage of customers with Neutral or Negative Experience 25% 44% 36% 25% 17% 19% 8% 0% Latin America Developing APAC North America Developed APAC Europe Belgium Non-Life 36% 64% 40% 60% 31%69% 52% 48% 33% 67% 40%60% 46%54% Source: Capgemini World Insurance Report, 2014
  • 6. Internet is emerging as preferred channel, also in Belgium Belgium The Netherlands France Germany 27-11-2014 Intermediary Internet/PC Internet/Mobile 51% 59% 60% 63% 37% 24% 56% 58% 48% 52% 57% 58% 48% 52% Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Europe Source: Capgemini World Insurance Report, 2013 & 2014 53% 39% 75% 55% 42% 59% 63% 50% 68% 40% 57% USA 32% 56% 43% 59% 46% 15% 25% 22% 27% 22% 18% 33% 25% 23% 42% 31% 16% 35+ years 18 – 34 years World Insurance Report 2013
  • 7. How can Customer Experience be infuenced? N° of interactions of customers with their insurer 20% 27-11-2014 26% Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini 45% 9% 1 interaction Source: Capgemini World Insurance Report, 2007
  • 8. Customers expects Digital and Mobile connections in Sales and Claims processes 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Nearly 1/3 of insurance business is expected to be generated via digital channels within the next five years Firms with a strong digital presence 26% and customer focus are 26% more profitable than other firms Nearly 39.5% of non-life customers and 37.5% of life customers say the ability to research products and receive price quotes online is the most important digital capability 40% Nearly 24.5% non-life customers view the ability to service their claims via mobile as important 25%
  • 9. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing Some examples …
  • 10. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing Some examples …
  • 11. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing But … Insurers can do more
  • 12. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing But … Insurers can do more
  • 13. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing But … Insurers can do more
  • 14. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing But … Insurers can do more
  • 15. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing But … Insurers can do more
  • 16. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Research & Quoting Policy Acquisition & Underwriting Policy Administration & Servicing Claims Servicing But … Insurers can do more
  • 17. Digital Transformation is more than Window Dressing 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini • Social listening • 360°view of the customer • Digital marketing & campaigns • Workflow Management • Big Data Analytics • Predictive Modelling • Realtime Data Warehouse • External Data Sources
  • 18. 27-11-2014 Digital maturity, challenges and global trends in the Insurance Sector Jan Verlinden – Insurance Leader Belgium at Capgemini Questions ???
  • 19. Thank you for your attention !!!