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Een hoger zakencijfer door positieve klantenervaringen (Jan Verlinden) - Belgian Insurance Conference 2014
1. Digital maturity, challenges and
global trends in the Insurance Sector
Jan Verlinden
Insurance Leader Belgium
Capgemini
2. World Insurance Reports bring Insights on the Insurance Sector
27-11-2014
Customer
Experience
Index (CEI)
15,500 customers
30 markets
Exploring three dimensions:
• products
• networks/channels
• customer lifecycle
Efficiency
Ratio Model
14 countries
Five ratios analyzed:
• Claims Ratio
• Acquisition Ratio
• Operational Ratio
• Underwriting Ratio
• Investment Ratio
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Spotlight
Digital Capabilities
of Insurers
• Current state of insurer
digital capabilities
• Need for insurers to go
digital given the growth of
internet and mobile channels
• Digital transformation
to achieve top and
bottom-line growth
3. Customer Experience Index (CEI)
measures the Customer Experience Across Three Dimensions
27-11-2014
CEI
Channels/Networks
Life and Savings
Pensions and Annuities
Automobile Insurance
Property Insurance
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research and Getting a Quote
Policy Acquisition
Policy Servicing
Claims Servicing
Insurance Agents
Insurance Brokers
Bank Branches
Phone/Call Centre
Internet
Source: Capgemini World Insurance Report, 2014 Mobile
4. A Satisfied Customer has not necessarily a Positive Customer Experience
Satisfaction
CEI
Satisfaction
CEI
Satisfaction
CEI
Satisfaction
27-11-2014
72%
70%
70%
40%
44%
37%
54%
57%
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Source: Capgemini World Insurance Report, 2013 & 2014
67%
17%
17%
20%
21%
11%
13%
6%
4%
10%
6%
12%
40%
52%
55%
5%
CEI
Belgium
The Netherlands
France
Germany
5. Customers with a positive Customer Experience are more as twice as
likely to refer a friend
100%
80%
60%
40%
20%
27-11-2014
68%
54% 52%
100%
80%
60%
40%
20%
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
71%
58%
46%
37% 36%
21%
41%
34%
28%
19% 19%
12%
0%
Latin
America
Developing
APAC
North
America
Developed
APAC
Europe Belgium
Life
33% 67% 26% 74% 40% 60% 25% 75% 30% 70% Overall % of
customers
with positive
and neutral
or negative
experiences
Customers likely to refer a f riend as a percentage
of customers with Positive Experience
35% 37%
Customers likely to refer a f riend as a percentage of
customers with Neutral or Negative Experience
25%
44%
36%
25%
17% 19%
8%
0%
Latin
America
Developing
APAC
North
America
Developed
APAC
Europe Belgium
Non-Life
36% 64% 40% 60% 31%69% 52% 48% 33% 67% 40%60% 46%54%
Source: Capgemini World Insurance Report, 2014
6. Internet is emerging as preferred channel, also in Belgium
Belgium
The Netherlands
France
Germany
27-11-2014
Intermediary Internet/PC Internet/Mobile
51%
59%
60%
63%
37%
24%
56%
58%
48%
52%
57%
58%
48%
52%
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Europe
Source: Capgemini World Insurance Report, 2013 & 2014
53%
39%
75%
55%
42%
59%
63%
50%
68%
40%
57%
USA
32%
56%
43%
59%
46%
15%
25%
22%
27%
22%
18%
33%
25%
23%
42%
31%
16%
35+ years 18 – 34 years World Insurance Report 2013
7. How can Customer Experience be infuenced?
N° of interactions of customers with their insurer
20%
27-11-2014
26%
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
45%
9%
1 interaction
Source: Capgemini World Insurance Report, 2007
8. Customers expects Digital and Mobile connections
in Sales and Claims processes
27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Nearly
1/3
of insurance business is expected to
be generated via digital channels
within the next five years
Firms with a strong digital presence 26%
and customer focus are 26% more
profitable than other firms
Nearly
39.5% of non-life customers and 37.5% of life customers
say the ability to research products and receive price
quotes online is the most important digital capability 40%
Nearly
24.5% non-life customers view
the ability to service their claims
via mobile as important 25%
9. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
Some examples …
10. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
Some examples …
11. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
But … Insurers can do more
12. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
But … Insurers can do more
13. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
But … Insurers can do more
14. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
But … Insurers can do more
15. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
But … Insurers can do more
16. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Research
& Quoting
Policy Acquisition
& Underwriting
Policy Administration
& Servicing
Claims Servicing
But … Insurers can do more
17. Digital Transformation is more than Window Dressing
27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
• Social listening
• 360°view of the customer
• Digital marketing & campaigns
• Workflow Management
• Big Data Analytics
• Predictive Modelling
• Realtime Data Warehouse
• External Data Sources
18. 27-11-2014
Digital maturity, challenges and global trends in the Insurance Sector
Jan Verlinden – Insurance Leader Belgium at Capgemini
Questions ???