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MG 8091 – ENTREPRENEURSHIP DEVELOPMENT
UNIT - II
Department: Mechanical Engineering
Batch/Year: 2017-21/IV
Created by: Faculty of R.M.K. Group of Institutions
Date: 05/03/2021
Last Update on: 08/03/2022

1.TABLE OF CONTENTS
1. Contents
2. Course Objectives
3. Pre Requisites
4. Syllabus
5. Course outcomes
6. CO- PO/PSO Mapping
7. Lecture Plan
8. Activity based learning
9. Lecture Notes
10. Assignments
11. Part A Question & Answer
12. Part B Question & Answer
13. Supportive online Certification courses
14. Real time Applications in day to day life and to Industry
15. Contents beyond the Syllabus
16. Assessment Schedule
17. Prescribed Text Books & Reference Books
18. Mini Project suggestions

2. COURSE OBJECTIVES
To develop and strengthen entrepreneurial quality and
motivation in students and to impart basic entrepreneurial
skills and understanding to run a business efficiently and
effectively.

3. PRE REQUISITE CHART
MG 8591 - Principles of Management
GE 8077 - Total Quality
Management
MG 8091 – Entrepreneurship
Development

4. SYLLABUS
MG 8091 ENTREPRENEURSHIP DEVELOPMENT L T P C 3 0 03
UNIT I
ENTREPRENEURSHIP
SYLLABUS: Entrepreneur – Types of Entrepreneurs –
Difference between Entrepreneur and Intrapreneur Entrepreneurship in Economic
Growth, Factors Affecting Entrepreneurial Growth.
UNIT-2
MOTIVATION
SYLLABUS: Major Motives Influencing an Entrepreneur – Achievement Motivation
Training, Self Rating, Business Games, Thematic Apperception Test –
Stress Management, Entrepreneurship Development Programs – Need,
Objectives.
UNIT III
BUSINESS
SYLLABUS: Small Enterprises – Definition, Classification – Characteristics,
Ownership Structures – Project Formulation – Steps involved in setting up a
Business – identifying, selecting a Good Business opportunity, Market Survey and
Research, Techno Economic Feasibility Assessment – Preparation of Preliminary
Project Reports – Project Appraisal – Sources of Information – Classification of
Needs and Agencies.
UNIT IV
FINANCING AND ACOUNTING
SYLLABUS: Need – Sources of Finance, Term Loans, Capital Structure, Financial
Institution, Management of working Capital, Costing, Break Even Analysis, Taxation
– Income Tax, Excise Duty – Sales Tax.
UNIT V
SUPPORT TO ENTREPRENEURS
SYLLABUS: Sickness in small Business – Concept, Magnitude, Causes and
Consequences, Corrective Measures - Business Incubators – Government Policy for
Small Scale Enterprises – Growth Strategies in small industry – Expansion,
Diversification, Joint Venture, Merger and Sub Contracting.

5. COURSE OUTCOMES
1. Understand and Explain the role of entrepreneur in
economic growth of the nation
2. Outline the major motivation factors for becoming an
entrepreneur
3. Classify, compare and analyze for setting up of a good
business opportunity.
4. Summarize the various sources of finance and method of
accounting
5. Plan for establishing business opportunity with the
knowledge on Government norms
6. Apply the knowledge expanding business.

6. CO- PO/PSO MAPPING
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 - - 1 - - 1 1 - - - 3 -
CO2 - - - - - - - 2 3 - 3 -
CO3 - - - - 1 - - - - - 3 -
CO4 - - - - 1 - - - - - 3 -
CO5 - - - - - - - - - 1 3 -
CO6 - - 2 - - - 3 - - - 3 -
PSO1 PSO2 PSO3
CO1 - - 1
CO2 - - 1
CO3 - - 1
CO4 - - 2
CO5 - - 1
CO6 - - 1

7. LECTURE PLAN
UNIT 1 – ENTREPRENEURSHIP
S.
No. Topic
Total
No.
Of
Periods
Proposed
Date Actual
Lecture
Date
Pertaining
CO
Taxono
my
Level
Mode of
Delivery
1 Entrepreneur 2 CO1 K2 MD2
2 Types of
Entrepreneurs
2
CO1 K2 MD2
3
Difference
between
Entrepreneur
and
Intrapreneur
2
CO1 K2 MD2
4
Entrepreneurs
hip in
Economic
Growth
2
CO1 K2 MD2 &
MD3
5 Factors
Affecting
Entrepreneur
ial Growth
1
CO1 K2 MD2 &
MD3
Signature of Staff Incharge Signature of HOD
MODE OF DELIVERY:
MD 1. Chalk & Talk
MD 2. Power Point Presentation
MD 3. Video Lecture
MD 4. Seminar
MD 5. Field visit

UNIT 2 - MOTIVATION
S.
No. Topic
Total
No.
Of
Perio
ds
Proposed
Date Actual
Lecture
Date
Pertaini
ng
CO
Taxono
my
Level
Mode of
Delive
ry
1
Major Motives
Influencing an
Entrepreneur
1
CO2 K2 MD2
2
Major Motives
Influencing an
Entrepreneur
1 CO2 K2 MD2
3
Achievement
Motivation
Training, Self
Rating,
Business
Games
2
CO2 K2 MD2
4
Thematic Apperception
Test 1
CO2 K2 MD2
&
MD3
5
Stress Management 2
CO2 K2 MD2
6
Entrepreneurship
Development Programs
– Need, Objectives
2 CO2 K2 MD2
MODE OF DELIVERY:
MD 1. Chalk & Talk
MD 3. Video Lecture
MD 4. Seminar
MD 5. Field visit

UNIT 3 - BUSINESS
S.
N
o.
Topic
Total
No.
Of
Periods
Proposed
Date
Actual
Lecture
Date
Pertaini
ng
CO
Taxon
om
y
Le
vel
Mode
of
Deliv
ery
1
Small Enterprises –
Definition, Classification,
Characteristics
1 CO3 K2 MD2
2 1 CO3 K2 MD2
3
Ownership Structures,
Project Formulation – Steps
involved in setting up a
Business
1 CO3 K2 MD2
4
1
CO3 K2 MD2
5
Identifying,
selecting a Good
Business
opportunity, Market
Survey and
Research
1
CO3 K2 MD2
&
MD4
6
Economic Feasibility
Assessment –
Preparation of
Preliminary Project
Reports
1
CO3 K2 MD2
7
Project Appraisal
1 CO3 K2 MD2
8 Sources of Information –
Classification of Needs and
Agencies.
2
CO3 K2 MD4
MODE OF DELIVERY:
MD 1. Chalk & Talk
MD 3. Video Lecture
MD 4. Seminar
MD 5. Field visit

UNIT 4 – FINANCING AND ACCOUNTING
S.
N
o.
Topic
Total
No.
Of
Periods
Proposed
Date Actual
Lecture
Date
Pertaini
ng
CO)
Taxono
my
Lev
el
Mode
of
Deliver
y
1
Need – Sources of
Finance
1
CO4 K2 MD2
2
Term Loans 1 CO4 K2 MD2
3
Capital Structure
1 CO4 K2 MD2
4
Financial Institution
1 CO4
K2 MD2
5 Management of working
Capital, Costing 1 CO4
K2 MD2
&
MD3
6 Break Even Analysis
2 CO4
7
Taxation – Income Tax
1
CO4
K2 MD2
8 Sales Tax 1 CO4 K2 MD2 &
MD3
MODE OF DELIVERY:
MD 1. Chalk & Talk
MD 3. Video Lecture
MD 4. Seminar
MD 5. Field visit

UNIT 5 – SUPPORT TO ENTREPRENEURS
S.
No
.
Topic
Total
No.
Of
Periods
Proposed
Date
Actual
Lecture
Date
Pertaini
ng
CO
Taxono
my
Leve
l
Mode of
Deliver
y
1 Sickness in small
Business –
Concept
1 CO5 K2 MD2
2 Sickness in small
Business-
Magnitude
1 CO5 K2 MD2
3 Causes and
Consequences &
Corrective
Measures
1
CO5 K2 MD5
4
Business
Incubators –
Government
Policy for Small
Scale Enterprises
1
CO5 K2 MD2
5 Growth Strategies in
small industry –
Expansion
1
CO5 K2 MD2
6
Growth Strategies in
small industry –
Diversification, Joint
Venture
2
CO6 K2 MD2
7 Growth Strategies in
small industry –
Merger and Sub
Contracting
2
CO6 K2 MD2 &
MD3
MODE OF DELIVERY:
MD 1. Chalk & Talk
MD 3. Video Lecture
MD 4. Seminar
MD 5. Field visit

16
8. ACTIVITY BASED LEARNING:
1) The “If I Knew…” Exercise
Task Description: Students are asked to fill out a simple PowerPoint template that asks the
following questions:
When I signed up to take this class, I was expecting…
This is what I got out of the class…
If I had only known…
This is what I would change…
Before class, I go through all of the student responses and aggregate the feedback into the
themes. I then present the summary to the students for the last class and we discuss their
reflections. This summary presentation is then used to iterate on the course for the following
year and is assigned as the first reading for the next cohort of students as their first
assignment. This sets the stage for the next class.”
2) The Get Out of the Building Exercise
Task Description: “I provide exercises that get students out of the building. Nothing shapes
a student’s perception about their idea or market better than talking with a customer. Most
students are uncomfortable when they start a conversation with a potential customer. Once
they are comfortable with the skill, it transforms them and their way of thinking.”
3) The Defining Problems Exercise
Task Description: “In my introductory course, I work on students developing a sense for
defining problems. I show pictures that contain many potential issues. The students are
asked to define the issues they can see and what questions they would ask or additional
information they would want to help define the problems. They always want to start with
solutions, but the key is to get them to define the problem better, which is half the work of
solving the problem anyway.”

9. LECTURE NOTES
UNIT II – MOTIVATION
Entrepreneurial behavior is the result of entrepreneurial motivation.
Motivation has been derived from the word ‘motive’ which implies the inner
state of mind that activates, provokes and directs our behavior towards the goal.
Motivation is a process that motivates a person into action and induces him to
follow the course of action till the goals are finally achieved.
According to Bernard and Steener, “ A motive is an inner state that energies,
activates or moves and that directs behavior towards goals”.
Nature of Motivation:
Internal feeling of an individual.
These feelings prompt him to work more.
Energies towards productive action.
Motivation is linked to satisfaction.
An individual is motivated in totality.
Motivation is a theoretical construct used to explain behavior. It gives the reasons for
people's actions, desires, and needs. Motivation can also be defined as one's direction to
behavior, or what causes a person to want to repeat a behavior
Entrepreneurial Motivating Factors: Internal and External Factors!
While some researchers have classified the factors motivating entrepreneurs into
‘push’ (compulsion) and ‘pull’ (choice) factors, most of the researchers have classified all the
factors motivating entrepreneurs into internal and external factors as follows: Internal
Factors:
17
Self – Achievements
Self Acknowledgements
Self Positioning
Self Action Plan
Self Drive
Self Acceptance
Maslow’s
Hierarchy of
Motivation
Factors

Internal Factors:
These include the following factors:
1. Desire to do something new.
2. Become independent.
3. Achieve what one wants to have in life.
4. Be recognized for one’s contribution.
5. One’s educational background.
6. One’s occupational background and experience in the relevant field.
External Factors:
These include:
1. Government assistance and support.
2. Availability of labour and raw material.
3. Encouragement from big business houses.
4. Promising demand for the product.
18
A research study (Murthy et. al. 1986) reports that entrepreneurs are motivated to start
business enterprises due to the following three types of factors:
1. Ambitious factors.
2. Compelling factors
3. Facilitating factors.
Too many people, young and older, let their career and their lifestyle
happen to them, rather than proactively making things happen based on their personal
passions, skills, and interests. Others make decisions based on someone else’s interests,
such as the father who wants his son to take over the family business, or dreams openly
of having a doctor in the family. Neither of these approaches is likely to lead to a
satisfying career or personal happiness for you.
These days, with the instant access to information and experts in every
field around the world, and the wealth of personal assessment tools available on the
Internet, there is no excuse for not exploring and evaluating the alternatives before you
make a step forward. A very credible starting point is the book “Promote Yourself: The
New Rules For Career Success” by Dan Schawbel, managing partner of Millennial
Branding, a Gen Y research and consulting firm.

Tools to Assess Your Potential as an Entrepreneur:
MBTI (Myers-Briggs Type Indicator:
Myers Briggs is one of the most widely used and recognized career
assessments in existence, and does an excellent job of identifying your personality type so
you can connect it to the right career and lifestyle. It can also help you better relate to
others and become more self-aware.
Gallup’s Clifton Strength Finder:
The focus of this tool is to help you discover your top five strengths and learn
how you can use them to excel and perform at a higher level. The creator, Dr. Donald O.
Clifton, is widely recognized as the Father of Strengths-Based Psychology, and has helped
millions of people around the world discover their strengths.
Marcus Buckingham Stand-Out Assessment:
This one builds on the positive premise that the most effective method for
improving people is to build on their strengths, rather than correcting their weaknesses. It’s
the one to use if you have tried other assessments that claim to tell you who you are, but
don’t tell you what you can do with that information.
Career Key:
This one helps you identify careers and even college majors that match your
set of interests, traits, skills, and abilities. It was developed by Lawrence K. Jones, a
professor Emeritus in the College of Education at North Carolina State University, who
specializes in the areas of school counseling and career counseling and development.
MAPP™ Career Assessment:
The MAPP career assessment is perfect for students, graduates and working
adults. You’ll get a wealth of information to help find the right career that matches your
unique assessment profile. The MAPP career test was one of the first comprehensive career
tests online for consumers, with over 7 million customers.
19

Leadership Motivation Assessment:
This one tells you how motivated you are to be a leader. After all, it
takes hard work to become an effective business leader; and if you are not prepared
to put this work in, or if, deep down, you’re not sure whether you want to lead or not,
you’ll struggle to lead people effectively, and not be happy doing it as well.
Business Game:
Business game (also called business simulation game) refers
to simulation games that are used as an educational tool for teaching business.
Business games may be carried out for various business training such as: general
management, finance, organizational behaviour, human resources, etc. Often, the
term "business simulation" is used with the same meaning.
The Entrepreneurship Game has one simple objective: To experience the
challenges of selling a compelling idea and analyzing the risks involved.
The fundamental idea of the game is to simulate the process of starting
and financing a new company.
You will go through this process as an entrepreneur and as an investor.
As an entrepreneur you will have to find your own business opportunity, communicate
your idea to other people and present your analysis to the class.
Some of you will be successful in obtaining (fictional) funds to start your
company, while others will get to ponder why nobody financed their business idea. As
an investor you will get to critique entrepreneurs, and make choices about which
companies to finance.
Throughout the Entrepreneurship Game you will focus on how to
communicate your business ideas and even your personality. This is fundamental to
the entrepreneurial process.
It will give you an opportunity to learn from your peers, and hopefully to
see how they are learning from you. Maybe the most important aspect of the game is
to play it with a positive and “entrepreneurial” spirit.
The game is meant to be an opportunity to explore new dimensions, to
be creative, and also to have fun.
20

1. ROLE PLAYING GAMES (RPG):
The character can be based on an avatar of the learner or be a generic game
character. The character embarks on a journey over the course of the game, through which
the learners pass different stages and complete a range of tasks. All these tasks and stages
are designed to provide training and learning. Again, this is why content is crucial. You have
to make sure the storyline of the game reflects what you are trying to teach.
Generally, RPGs are ideal for teaching soft skills, particularly to people working
in customer service. You can teach them to tackle different scenarios in the game itself.
Once they are able to overcome different challenges, they develop the confidence to apply
those skills in their day job. Moreover, by playing as a character, the learners feel they are
the ones making the journey over the course of the game.
2. DECISION MAKING GAMES:
The basic structure of decision based games is similar to RPGs, i.e. the learner
has to go through different stages to complete the game. However, here, the focus is
specifically on scenarios in which the learner has to make decisions. Making the right
decisions is the only way to progress and hence, they will learn to make decisions in a
challenging environment. Moreover, you can also add a feature that enables learners to see
the effect if they had made a different decision.
3. COLLABORATIVE/ TEAM BUILDING GAMES:
A business training game can provide an interesting opportunity for you to
foster collaboration and get your team to bond. The learners have to work together and
brainstorm to progress through the game, and what they learn in a risk-free game
environment can then be translated into the real world. These games are ideal if you want
to teach your team to collaborate with each other without the risk of conflicts.
3.1. Learning by doing:
The secret to success of business games resides in their capacity to represent
real-life problems and afford the direct practice of knowledge and skills via simulators.
Learners are given a safe environment (therefore lacking economic risks) to immerse
themselves in the same corporate issues that company executives face regularly, responding
and interacting with them from the very beginning.
21

3.2. Interactive learning:
Another key aspect of business games is their capability to capture learner
engagement and participation. Numerous studies demonstrate that our brains remember
knowledge better if we actively participate or interact when learning it. Compared to
classroom-based or video lessons, business games bolster the direct participation, including
emotional involvement, of the learners.
3.3 Cost reduction:
Even though developing a good business game requires time, knowledge and
money, once created, economies of scale entail an enormous competitive advantage. Unlike
classroom lessons, these business games can be quickly and securely implemented
anywhere in the world. Many of the best business games currently available only require
learners to have smart phones and an Internet connection.
Functions of an Entrepreneur:
The important functions performed by an entrepreneur are listed below:
1. Innovation:
An entrepreneur is basically an innovator who tries to develop new
technology, products, markets, etc. Innovation may involve doing new things or doing
existing things differently. An entrepreneur uses his creative faculties to do new things and
exploit opportunities in the market. He does not believe in status quo and is always in search
of change
2. Assumption of Risk:
An entrepreneur, by definition, is risk taker and not risk shirker. He is always
prepared for assuming losses that may arise on account of new ideas and projects
undertaken by him. This willingness to take risks allows an entrepreneur to take initiatives in
doing new things and marching ahead in his efforts.
3. Research:
An entrepreneur is a practical dreamer and does a lot of ground-work before
taking a leap in his ventures. In other words, an entrepreneur finalizes an idea only after
considering a variety of options, analyzing their strengths and weaknesses by applying
analytical techniques, testing their applicability, supplementing them with empirical findings,
and then choosing the best alternative. It is then that he applies his ideas in practice. The
selection of an idea, thus, involves the application of research methodology by an
entrepreneur.
22

23
4. Development of Management Skills:
The work of an entrepreneur involves the use of managerial skills which he develops
while planning, organizing, staffing, directing, controlling and coordinating the activities of
business. His managerial skills get further strengthened when he engages himself in establishing
equilibrium between his organization and its environment.
However, when the size of business grows considerably, an entrepreneur can employ
professional managers for the effective management of business operations.
5. Overcoming Resistance to Change:
New innovations are generally opposed by people because it makes them change
their existing behavior patterns. An entrepreneur always first tries new ideas at his level.
It is only after the successful implementation of these ideas that an entrepreneur
makes these ideas available to others for their benefit. In this manner, an entrepreneur paves
the way for the acceptance of his ideas by others. This is a reflection of his will power,
enthusiasm and energy which helps him in overcoming the society’s resistance to change.
6. Catalyst of Economic Development:
An entrepreneur plays an important role in accelerating the pace of economic
development of a country by discovering new uses of available resources and maximizing their
utilization.
To better appreciate the concept of an entrepreneur, it is desirable to distinguish him
from an entrepreneur and promoter. Table 4.1 outlines the distinction between an entrepreneur
and entrepreneurs, and Table 4.2 portrays basic points of distinction between an entrepreneur
and promoter.
THEMATIC APPERCEPTION TEST
The Thematic Apperception Test, or TAT, is a type of projective test that
involves describing ambiguous scenes. Popularly known as the "picture interpretation
technique," it was developed by American psychologists Henry A. Murray and Christina D.
Morgan at Harvard University in the 1930s.1 To date, the TAT is one of the most widely
researched and clinically used personality tests.

Why the TAT is used?
 To learn more about a person. In this way, the test acts as something of an
icebreaker while providing useful information about potential emotional conflicts the client
may have.
 To help people express their feelings. The TAT is often used as a therapeutic tool
to allow clients to express feelings in a non-direct way. A client may not yet be able to
express a certain feeling directly, but they might be able to identify the emotion when
viewed from an outside perspective.
 To explore themes related to the person's life experiences. Clients dealing with
problems such as job loss, divorce, or health issues might interpret the ambiguous scenes
and relating to their unique circumstances, allowing deeper exploration over the course of
therapy.
 To assess someone for psychological conditions. The test is sometimes used as a
tool to assess personality or thought disorders.
 To evaluate crime suspects. Clinicians may administer the test to criminals
to assess the risk of recidivism or to determine if a person matches the profile of a crime
suspect.
 To screen job candidates. This is sometimes used to determine if people are
suited to particular roles, especially positions that require coping with stress and evaluating
vague situations such as military leadership and law enforcement positions.
24
A boy is sitting at a table
looking at a Violin placed
on the table in front of
him.

STRESS-MANAGEMENT FACTS
 Physical and chemical factors that can cause stress include trauma, infections,
toxins, illnesses, and injuries of any sort.
 Stress is any physical, chemical, or emotional factor that causes bodily or mental
unrest.
 While the elimination of stress is unrealistic, management of stress is an
attainable and realistic goal that can be achieved by a number of strategies.
 People with strong social support networks report less stress and fewer negative
symptoms of stress than those who lack social support.
 Stress-management techniques include relaxation techniques, time-management
skills, counseling or group therapy, exercise, and maintaining an overall healthy lifestyle.
 There are hundreds of different relaxation techniques to help manage stress,
including yoga, guided imagery, biofeedback, tai chi, qigong, and progressive muscle
relaxation.
TEST YOUR ENTREPRENEURIAL POTENTIAL NOW on following aspects…
Personal initiative
Self-efficacy
Achievement seeking
Creativity
Psychological tests - measuring entrepreneurial potential
Now try to answer yourself...
 Are they useful and when?
Advantages/ Disadvantages
What are their alternatives?
Personality traits vs Competencies:
Personality Trait:
A relative stable, consistent, and enduring internal characteristic that inferred
from a pattern of behaviors, attitudes, feelings, and habits in the individual.
Competence:
One‘s developed repertoire of skills, especially as it is applied to a task or set of
task.
25

Examples of Entrepreneurial Competencies:
Entrepreneurial Career Vision
Includes formulation of long term goals and preparation of action- implementation plan.
 Decision Taking
Means to analyze the different alternatives available in order to determine the best path
to follow assuming full responsibility of the outcomes.
Management
Ability to gather, integrate and manage required resources in order to start, maintain
and grow within the organization.
Conceptual thinking
One’s disposition to identify the relation existing among different components in
complex situations, that are not directly related, and the ability to construct models that
are easy to use.
Entrepreneurial networking
Includes establishing, maintaining and taking advantages of interpersonal and
institutional relationships in order to achieve entrepreneurial goals.
Flexibility
One’s disposition to change focus in order to follow better fitting options that allow
tasks to be well executed.
Disruption = affordability, accessibility
Past, present, and future examples
ENTREPRENEURIAL DEVELOPMENT PROGRAMME (EDP)
Entrepreneurial Development Programme (EDP) may be defined as a programme
designed to help a person in strengthening his entrepreneurial motives and in acquiring skills
and capabilities necessary for playing his entrepreneurial role effectively and efficiently. It is
therefore necessary to promote his understanding of motives, motivation pattern, impact on
behaviour and entrepreneurial values.
26

Objectives of Entrepreneurship Development Programme :
Entrepreneurship Development Programme (EDP) in India has many
objectives. The expert group constituted by the NIESBUD accepted that it must be able to
help selected entrepreneurs to:
(1) Develop and strengthen their entrepreneurial quality/motivation;
(2) Analyse environment related to small industry and small business;
(3) Select project/product;
(4) Formulate projects;
(5) Understand the process and procedure of setting up of small enterprise;
(6) Know and influence the source of help/support needed for launching the enterprise;
(7) Acquire the basic management skills;
(8) Know the pros and cons of being an entrepreneur; and
(9) Acquaint and appreciate the needed social responsibility/entrepreneurial disciplines.
Further some of the other important objectives of entrepreneurial training are:
(i) To let the entrepreneur set or reset the objectives of his business and work individually
and along with his group for their realization.
(ii) To prepare him for accepting totally unforeseen risks of business after such training.
(iii) To enable him to take strategic decisions
(iv) To enable him to build an integrated team to fulfill the demands of tomorrow.
(v) To communicate fast, clearly and effectively
(vi) To develop a broad vision to see the business as a whole and to integrate his function
with it.
(vii) To enable him to relate his product and industry to the total environment, to find what
is significant in it and to take it into account in his decisions and actions.
(viii) To enable him to cope with and coordinate all relevant paper work, most of which is
statutorily obligatory.
(ix) To make him accept industrial democracy, that is, accepting workers as partners in
enterprise; and
(x) To strengthen his integrity, honesty, and compliance with law, the key to success in the
long run.
27

BENEFITS
 Liminates Poverty and Unemployment
 Balanced Regional Development and Growth
 Prevents Industrial Slums
 Harnessing Locally Available Resources
 Defuses Social Tension
 Capital Formation
 Improvement in per Capita Income
 Facilitating Overall Development
Training phase of EDP includes:
 i. Management:
 They should be taught basic principles of management and their applications in real
life scenarios to realise the benefits and significance of the management functions like
planning, organizing, staffing, directing, controlling and coordinating. The various
techniques involved in the management process must be explained. The trainer can
use case studies, management games, role- plays and simulations to polish the skills
acquired by the trainees.
 ii. Technical Competence:
 Focus should be laid upon acquiring technical competence suitable to the area
selected. Industry experts may be called upon to share their experiences. It’s
important for the trainees to understand the basics of technology, rate of
technological change in that industry and challenges ahead. A comparative analysis of
present state of technology in developed and developing nations may be relevant at
this stage.
 Entrepreneurs can get ideas best suited to their regional environments. The program
may cover as details of technology, plant and machinery, major suppliers, life span,
special features of the machinery etc., raw materials and their availability,
manufacturing process and human resource requirements. It’s important for the
entrepreneurs to understand that they should not park substantial funds in fast
changing technology as obsolescence is a big risk. Field trips may also be organized.

 iii. Motivation and Stress Management:
 The entrepreneurial training programs are designed to elevate and sustain the
motivation levels of the trainees. Stress management is an important
component of EDPs as entrepreneurs have to struggle through different
phases before finally getting results. They should be taught stress
management techniques and should also be counseled to hold-on to their
beliefs and ideas. The importance of family members need to highlighted
here.
 Entrepreneurs are strong-willed individuals who may need family support
during tough times. Family members are the ones closest to
entrepreneurs. Each session in the training programme should aim at
strengthening their confidence and expanding their vision. Motivation level
must be raised to a greater extent because only motivated participants will
survive through starting and sustaining a new venture.
Video 3 - Types of Entrepreneurs on the Basis of Motivation -
https://www.youtube.com/watch?v=Ov7EQFrP8NI

30
10. ASSIGNMENT QUESTIONS
1
Explain in detail the knowledge and skill required for an
entrepreneur.
K5 CO1
2
What are the motivating factors that influence people /
economic development of nation towards entrepreneurship
K1 CO1
3
Explain the aims and objectives of Thematic Appreciation Test?
Discuss the applications and uses of Thematic Appreciation
Test (TAT).
K6 CO1
4
What is business game? State the objectives and needs of
business game.
K2 CO2
5 Basket training is essential for an entrepreneur. Give reasons. K5 CO2
6
Explain the following theories of entrepreneurial motivation:
i) Maslow’s need hierarchy theory
ii) McClelland’s need for achievement theory.
K5 CO1

31
11. PART – A QUESTIONS & ANSWERS
S.No PART A Question with Answer
Blooms
Level
CO’S
1
List the major motives influencing on entrepreneurs.
Self-Actualization Motives
Work Motives
Autonomy and Power Motives
Status Motives
Application Motives
K1 CO1
2
List the motivating factor influencing people to become
entrepreneurs?
Educational Background
Occupational experience
Desire to work independently
Family Background
Assistance from Government
Assistance from financial institutions
K1 CO1
3
List out the Features of Achievement Motivation.
Setting self-goals and goal achievement
Emulating models of achievement by constant watch and
alertness.
Attainment of clear and frequent feedback
Planning more realistic goals through self-performance
appraisal
K1 CO1
4
Define self-employment?
· Self-employment owns their own business alone or in
partnership with others or with members of their family.
· It is the alternative to wage employment.
K1 CO1
5
List the major advantages of self-employment.
· Lead rather than follow
· Be creative and implement ideas
· Have the potential for increased income with hardwork
· Be independent
K1 CO1

32
S.No PART A Question with Answer Blooms
Level
CO’S
6
List the exercises and games for Entrepreneurial
Motivation Training (EMT).
• Micro-labs
· Thematic Apperception Test (TAT)
· Achievement Planning (APO) exercises/Boat Making
Exercise
· Tower Building
K1 CO1
7
Define Thematic Apperception Test.
Thematic Apperception Test (TAT) is a projective
psychological test developed by McClelland.
Helps to assess the need profile of technical entrepreneurs
Helps to determine the existence and level of achievement
motivation among Entrepreneurs
K1 CO1
8
List the major competencies of successful
entrepreneurs.
· Pro-activity
· Initiative
· Assessiveness
· Achievement Orientation
· Sees and acts as opportunity
· Efficiency orientation
· Concern for high quality work
· Systematic Planning
· Commitment to Others
· Commitment to work contract
· Recognizing the importance of business relationships
K1 CO5
9
Need for Entrepreneurship Development Program.
· Creation of Employment Opportunities
· Capital Formation
· Balanced Regional Development
· Use of Local Resources
K1 CO5
10
List out the objectives of Entrepreneurship
Development Program?
· Develop and strengthen the entrepreneurial quality, i.e.
motivation or need for achievement.
· Analyse environmental set up relating to small industry and
small business.
· Understand the process and procedure involved in setting
up a small enterprise.
· Acquire the necessary managerial skills required to run
K2 CO5

S.No Questions
Blooms
Level
CO’S
1
List the internal and external factors of entrepreneurial
motivation. Discuss the various nature of motivation.
K2 CO2
2
What is business game and state the objectives & needs
of business game.
K2 CO2
3
What do you mean by Basket Training and describe its
importance for an entrepreneur.
K5 CO2
4
Explain how thematic appreciation test is helpful in
measuring achievement motivation in entrepreneurs
K5 CO2
5
Define Entrepreneurial mobility. Explain with its
meaning and concept. Support your answer with
motivation theories.
K2 CO2
6
Summarize the Entrepreneurial culture and its sub –
culture.
K2 CO2
7
Describe EDPs. Also explain its phases of EDPs. Support
your answers with example.
K2 CO2
8
Generalize your idea about Business Game. State its
objectives, Needs in Basket Training
K1 CO2
9
Discuss the model for entrepreneurship development
and discuss the role of the achievement motivation in
Entrepreneurship development.
K2 CO2
10
Define stress. Explain symptoms of stress and how to
overcome it.
K4 CO5
11
Explain in detail the Kakinada experiment in developing
the need for achievement in entrepreneur.
K4 CO5
12
What is entrepreneurial mobility? Explain its meaning
and concept. Support your answer with motivation
theories.
K4 CO5
33
12. PART – B QUESTIONS

34
S.NO Link Academy
1 https://www.edx.org/course/subject/economics-finance EDX
2 https://www.edx.org/learn/entrepreneurship EDX
3 https://www.coursera.org/browse/business/entrepreneurship coursera
4
https://www.startupindia.gov.in/content/sih/en/reources/l-d-
listing.html
msme
5 https://www.upgrad.com/entrepreneurship-certificate-program/ upgrad
6 https://alison.com/courses/entrepreneurship Alison
7 https://www.youtube.com/watch?v=DPR3p3EJADo You Tube
13. SUPPORTIVE ONLINE CERTIFICATION COURSES

1. Motivation Through Institutional Innovation Centre (IIC)for Entrepreneurship Development
Programmes by AICTE in Educational Institutions.
14. REALTIME APPLICATIONS IN DAY-TO-DAY LIFE AND
TO INDUSTRY
Sl
No
Title of the Programme YouTube Link Source
1. National Innovation and Startup
Policy for Students and Faculty
2019
https://www.youtu
be.com/watch?v=8
vdEyL7uKXs
AICTE – MHRD
Innovation Cell
(Govt. of India)
2. AICTE’s Institutional Development
Initiatives
https://www.youtu
be.com/watch?v=L
qeVjdNc-RA
AICTE – MHRD
Innovation Cell
(Govt. of India)
3. AICTE Research grants for faculty
from North Eastern and Rural
region besides Management
subjects
https://www.youtu
be.com/watch?v=t
YW5LWndWyQ
AICTE-AQIS
Proposal 2020-21

15.CONTENT BEYOND SYLLABUS
1. What Motivates an Entrepreneur? And Why motivation is
required?
Refer:https://www.tutorialspoint.com/entrepreneurship_development/e
ntrepreneurship_development_quick_guide.htm
Course Outcome : CO1
Program Outcome : PO10,PO11 & PO12
Content :Quick Access: Entrepreneurship – A to Z Reference.
2.Project Quality Management Concepts
Refer : Joseph M. Duran , Quality Control Handbook (1951)
Content : Delivering a product or service to the specifications of the
customer or stakeholder.
3. A Case Study On Adani Group founded by Gautam Adani
Refer : www.tutorialspoint.com
Content : Success story of Adani group, which is now estimated to
have 40 billion USD as total assets with 60,500 employees,
and according to Forbes 2014, Gautam Adani is
11th richest person in India.
4. Qualities of a Successful Entrepreneur
Refer : Rich20Something: Ditch Your Average Job, Start an
Epic Business, Score the Life You Want Hardcover –
May 2, 2017 by Daniel DiPiazza
Program Outcome: PO10,PO11 & PO12
Content : Successful business people have many traits in common with
one another which are confident and optimistic ,here gives ten
traits of the successful entrepreneur.

16. ASSESSMENT SCHEDULE
Assessment
Tools
Proposed
Date
Actual
Date
Course
Outcome
Program Outcome
(Filled Gap)
Quiz 1 CO1 PO12
Assignment 1 CO1 PO8,PO9,PO10&PO1
Assessment 1 CO1 & CO2 PO8,PO9,PO10&PO1
Seminar 1 CO1,CO2&CO3 PO5,PO6,PO7,PO8,
PO9,PO10, & PO12
Assignment 2 CO3 PO8,PO9,PO10&PO12

17.PRESCRIBED TEXT BOOKS &REFERENCE BOOKS
TEXT BOOK:
1. Khanka. S.S., “Entrepreneurial Development” S.Chand & Co. Ltd., Ram Nagar,
New Delhi, 2013.
2. Donald F Kuratko, “Entreprenuership – Theory, Process and Practice”,
9th Edition, Cengage Learning, 2014.
REFERENCES:
1. Hisrich R D, Peters M P, “Entrepreneurship” 8th Edition, Tata McGraw-Hill, 2013.
2. Mathew J Manimala, "Enterprenuership theory at cross roads: paradigms and
praxis” 2nd Edition Dream tech, 2005.
3. Rajeev Roy, "Entrepreneurship" 2nd Edition, Oxford University Press, 2011.
4. EDII “Faulty and External Experts –
A Hand Book for New Entrepreneurs Publishers: Entrepreneurship
Development”, Institute of India, Ahmadabad, 1986.

18. MINI PROJECT SUGGESTIONS
1. Explore the various bodies or financial institutions that
provide support to the emerging Entrepreneurs.
Program Outcome : PO2,PO3,PO4,PO5,PO10,PO11 & PO12
Aim: To provide details of Financial Service providers based on the need of the
entrepreneur, their product scope, margin, scaling the business idea etc.
Duration : 3 – 4 Weeks
2. Design and suggest a new Solution for any of the existing
product using CAD Tools imparting innovation.
Course Outcome
Program Outcome
: CO1
: PO2,PO3,PO4,PO10,PO11 & PO12
Aim: To Develop an model with innovative technique with the help of CAD Design
Tools such as Creo or Catia to enhance life time customers.
Duration : 3 – 4 Weeks.

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