We live in a World where we, our staff, our clients, our users are connected close to 24/7 (well unless you are in one of the countries who have mandated that staff switch off work communications after 5:00pm). A message sent to a handful of people can go global in minutes. A poor experience of one person can be heard of by thousands. Social media has a number of consequences for your brand – and whether you are a bank, food retailer, hospital or local authority many of the lessons to be learned are the same. From our blog: http://blog.WorkInConfidence.com

1. Your Brand in
a Connected
World

2. We live in a world where we, our staff, our clients, our users are
connected close to 24/7 (well unless you are in one of the
countries who have mandated that staff switch off work
communications after 5:00pm). A message sent to a handful of
people can go global in minutes. A poor experience of one
person can be heard of by thousands.
Social media has a number of consequences for your brand –
and whether you are a bank, food retailer, hospital or local
authority many of the lessons to be learned are the same.
http://www.workinconfidence.com

3. 3
Authenticity
There is no use pretending to be what you are
not. If you state values then live them
throughout your organisation or don’t state
them at all.

4. 4
Consistency
Make sure your organisation is consistent –
everyone in it, or even supplying it, has the
potential to damage or enhance your brand.

5. 5
Clarity
If senior management cannot understand,
articulate and live your values clearly then how
can your staff ever do that – and how can your
clients ever identify with it?

6. 6
Communications
The very social media tools and practices which
can provide problems when you get it wrong
give you ever more tools to communicate with
your staff and users.

7. 7
Empowerment
Increasingly you need to empower your staff to
tackle issues as and when they occur –
otherwise the speed of opprobrium on social
media will outpace that of getting an answer
from head office of comms.

8. 8
Listening
Learn to spend less time defending and
justifying and a lot more time listening to and
acting on feedback.

9. Read more content like this every
week on our blog:
http://blog.workinconfidence.com
http://www.workinconfidence.com

10. At WorkInConfidence we are all
about providing a way for staff to
reach out to you to raise ideas,
issues and concerns in a safe
environment by providing their
feedback anonymously.
http://www.workinconfidence.com

11. www.workinconfidence.com
Understand your staff better to
unlock their true power and potential