Content marketers occupy a place all their own in the marketing space—including their own unique organizational and productivity challenges. To better understand these challenges, we here at Workfront hit the floor at Content Marketing World 2015 to ask random respondents five simple questions. Their answers might surprise you…

1. From the
Mouths of
Content
Marketers
The Eye-Popping Results of our 2015
Content Marketing World Survey
From the
Mouths of
Content
Marketers
The Eye-Popping Results of our 2015
Content Marketing World Survey

2. network workfront.com
What Works For Content Marketers
Content marketers occupy a place all their own in the
marketing space—including their own unique organi-
zational and productivity challenges. To better under-
stand these challenges, we here at Workfront hit the
floor at Content Marketing World 2015 to ask random
respondents five simple questions. Their answers
might surprise you…

3. network workfront.com
How many days, on average, do approvals set
back your projects?
None
1-2
3-4
5
Over a week
+8+27+37+9+198% 27% 37% 9% 19%

4. network workfront.com
What is your preferred method for routing
content for approvals?
+21+17+20+38+4Paper files routed to team members
Via email attachments
Links to shared folders
A digital proofing solution
A work management solution
4%
38%
20%
17%
21%

5. network workfront.com
What is your preferred method for tracking
your work?
Email folders
Spreadsheets
Work / project
management software
Notepad / sticky notes
Shared documents
(i.e. Google Docs, Dropbox, etc.)+11+19+40+6+2411% 19% 40% 6% 24%

6. network workfront.com
What’s the biggest challenge you face in
content marketing?
+12+14+11+11+32+9+11Coming up with ideas
Getting budget
Bandwidth / manpower
Distribution (i.e getting enough people to see the content)
Getting your organization to buy into content marketing
Organizing the work (i.e. creating a predictable workflow)
Reporting on results
11%
9%
32%
11%
11%
14%
12%

7. network workfront.com
What is the surefire method for getting people
to approve content?
0+48+16+5+21+4+6+D
Set a meeting with the approver
Put a print-out in their hands
Wait for them outside the restroom
Send daily reminders
Lie about an impending vacation to get them to finish
“before you go”
It’s not a problem—my approvers are always on time
48%
16%
5%
21%
4%
6%

8. network workfront.com phone12 +1 866 441 0001 phone12 +44 (0) 845 5083771
Devour Chaos, Drive Creativity
Creativity has a new protector.
Workfront’s work management software provides just
enough structure to bring order to content marketers’
workloads and give them more time for the real work of
creativity.
To learn how Workfront marketing work management can
benefit your team, watch the demo today.
network workfront.com phone12 +1 866 441 0001 phone12 +44 (0) 845 5083771
Devour Chaos, Drive Creativity

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