Brands are the most important asset of any organisation, be it a retailer or manufacturer. People are the most important resources in building brands. The fact that it has never been more difficult to build brands with technology advances, increased competition and ever more demanding consumers and experts. The traditional pharmacy model is being replaced by a broader service model creating the need for retailers to rethink the way they model their business to meet the need of self medication and convenience retailing. This presentation looks at the Global trends and best practice examples from around the world.

1. Steve Sowerby
CEO and Founder XPotential
Postcards From Around
The Globe
Global Healthcare Trends in Self-Medication

2. ©XPotential 2014 3
Reinventing the
Business
 Reinventing the Value Chain
 Reinventing the Assortment
 Reinventing the Retail Brand

3. ©XPotential 2014 4
“Change does not always go how
we think it will”

4. ©XPotential 2014 5
Postcards From Around
The Globe
2.
Globalisation
/
Centralisation
3.
Changing
Face of
Chronic
Disease
4.
The Drive to
Personalisation
5.
Unlimited
Information
Access
6.
Reinventing
Shopping
7. 24/7
Access to
care
1.
Managing
the Costs
of ill Health

5.  Reducing the price of drugs
and reimbursement
 Advancing Generics
 Shifting the spend onto
Consumers
1. Managing
the Costs of ill
Health

6.  Drive for growth and profit
2. Globalisation /
Centralisation

7.  Alliance of Physician,
Pharmacy and Patient
 Retailers relationship with
consumers
3. Changing the
Face of Chronic
Disease

8. ©XPotential 2014 9
4. The Drive to
Personalisation
 Big data in personalised care and
promotion
 Expanding the role of the
Pharmacist
 Increasing importance of the
personal advisors

9. ©XPotential 2014 10
5. Unlimited Information Access
 Savvy consumers of self
medication
 Taking personal
responsibility for care

10. ©XPotential 2014 11
6. Reinventing
Shopping
 Shift away from the
traditional big box stores
to more convenience
shopping
 Convenience focus for self
medication

11. ©XPotential 2014 12
7. 24/7 Access
to care
 Going for ‘my care’
online
 Access to ‘my care’ in
and outside the
Pharmacy

12. ©XPotential 2014 13
Postcards From Around
The Globe
2.
Globalisation
/
Centralisation
3.
Changing
Face of
Chronic
Disease
4.
The Drive to
Personalisation
5.
Unlimited
Information
Access
6.
Reinventing
Shopping
7. 24/7
Access to
care
1.
Managing
the Costs
of ill Health

13. ©XPotential 2014 14

14. ©XPotential 2014 15
Providing exceptional
private and
personalized services
and healthcare

15. ©XPotential 2014 16
Providing Distinctive
Highly Innovative Health
Care and Information
Access in Store

16. ©XPotential 2014 17
Specific Focus on
‘Skin’ and ‘Pain’

17. ©XPotential 2014 18
Leveraging
Mobile
Technology

18. ©XPotential 2014 19
Best Practice from Lloyds Pharmacy
 Personal responsibility for managing disease
 Increasing the need for personal attention
 Personalized care and offer

19. ©XPotential 2014 20

20. ©XPotential 2014 21
Increasing Proximity
with 24/7 Access to
Care

21. ©XPotential 2014 22
Providing a Holistic
Store with Pharmacy,
Food, Cosmetic and
Services all in one
Destination

22. ©XPotential 2014 23
Using Customer
Insight to Create
a Personalised
Loyalty
Programme

23. ©XPotential 2014 24
Best Practice from Shoppers Drug Mart
 Increasing Proximity
 24/7 access to care
 Customer insight to create personalised promotions

24. ©XPotential 2014 25

25. ©XPotential 2014 26
Reinventing
Shopping
through
Proximity and
Innovation

26. ©XPotential 2014 27
Changing the Face
of Chronic Disease
and Personal
Attention

27. ©XPotential 2014 28
Offer Beyond the
Discount of Generic
Drugs through a
Prescription
Savings Club

28. Rewarding
a Happy, Healthy,
Well-Balanced Life
Through Their
Loyalty Program

29. ©XPotential 2014 30
Reinventing the
Business and
Creating a
Destination for
Health and Daily
Living

30. ©XPotential 2014 31
Best Practice from Walgreens
 Managing Cost of ill Health
 Changing the Face of Chronic Disease
 Creating a Centre for Health
 Providing Personal Care

31. ©XPotential 2014 32

32. Providing personalized
and specific health-
coaches by partnering
with an insurance
company

33. ©XPotential 2014 34
Best Practice from Rite Aid
 Alliance of Physician, Pharmacy and patients
 Personalized care
 Health Coaching

34. ©XPotential 2014 35
Implications
 Prepare for a multi-channel approach with
clarity around the role of each channel for
the shopper
 Building Shopper Insight as well as
Consumer Insight
 Win; Win; Win solutions are the only
sustainable answer
 Building Brand and its values as the trust
mark for self medication

35. ©XPotential 2014 36
Postcards From Around
The Globe
2.
Globalisation
/
Centralisation
3.
Changing
Face of
Chronic
Disease
4.
The Drive to
Personalisation
5.
Unlimited
Information
Access
6.
Reinventing
Shopping
7. 24/7
Access to
care
1.
Managing
the Costs
of ill Health

37. www.xpotential.co.uk
XPotential (UK)
4/5 Market Square
Marlow
Buckinghamshire
SL7 3HH
Tel: +44 1628 485847
Fax: +44 1628 478065
info@xpotential.co.uk
XPotential (Thailand) Co. Ltd
Q House Lumpini
Level 27, 1 South Sathorn Road
Tungmahamek,
Bangkok, Thailand 10120
Tel: +66 (0) 2610 3706
Fax: +66 (0) 2610 3601
info@xpotential.co.th
XPotential (Brasil)
Av. Divino Salvador, 716
Moema –
São Paulo- SP
CEP – 04078-012
Tel: + 55 11 5051 9194
Fax: +55 11 5054 0421
contato@xpotential.com.br
Percolate/ XPotential (Australia)
P.O Box 237, Hampton
Melbourne
Victoria 3188
Australia
Tel:+61 (0) 404 098 892
mike@percolate2create.com
“We align individuals, functions and organisations,
throughout the world, to create and deliver brand
equity”