1. ADHIYAMAAN COLLEGE OF ENGINEERING
(AUTONOMOUS)
ENVIRONMENTALLY
RESPONSIBLE BUSINESS (ERB)
PRESENTED BY
Mrs. R.YAMINI M.E
Assistant Professor dept of CSE
2. CONTENTS
ERB – overview
Environmental Areas Covered
Green Value in Practice
Green Practice – A Balancing Act
Mobility and Environment
Advantages and Challenges to Environment
3. ENVIRONMENTALLY RESPONSIBLE
BUSINESS (ERB)
Environmentally Responsible Business or Environmentally
Friendly Business, refers to the business strategies as well
as organization’s duties to abstain from damaging natural
environment.
ERB helps in reducing the impacts on the environment and
preserve natural resources.
ERB involves sustainability and marketing terms referring
to goods and services, laws, guidelines, and policies in
minimizing the harmful impacts on the environment.
4. ENVIRONMENTAL AREAS COVERED
Environmental policies and their practices can be viewed
from three different angles:
- the Breadth of coverage,
- the Depth of operation, and
- the Length of time
5. BREADTH OF ENVIRONMENTAL
POLICIES (AREAS COVERED)
This dimension covers the various areas of organization, its
departments, subsidiaries, and partners.
It includes coverage of building, infrastructure, and
operative environment.
The need to consider the overall organization and its entire
breadth in terms of green IT includes:
- creation of green programs,
- analysis,
- modeling and simulation tools in managing environmental
risks and improving accuracy of measurements.
6. DEPTH OF ENVIRONMENTAL POLICIES
(INTENSITY OF COVERAGE)
This dimension focuses on the depth of environmental
responsibilities of an organization.
Depth is an indicator of intensity with which the policies
are implemented and practised by the organization.
A deep practice of policies in large organizations is well
supported by tools for
- eco-management,
- operating on dedicated systems, and
- reporting of carbon performance for single and
collaborative business processes.
7. DEPTH (…CONTD)
A depth of coverage for each process includes:
- detailed description,
- mapping,
- responsibilities, and
- execution of roles, deliverables, activities, and tasks
within the organization.
It facilitates audits and feedback to the same process in
greater detail.
Deep coverage of green policies also enables coverage of
Environmental Intelligence, its management and sharing of
knowledge.
8. LENGTH OF ENVIRONMENTAL POLICIES
(DURATION OF COVERAGE)
This dimension focuses on the length of time in terms of
green IT policies formation and practice.
Sustainable policies are the policies that enable a business
to sustain itself for a long period of time.
The longer a business stays in ‘business’, the better are its
chances of economic success.
The correlation between environmental sustainability and
economics can be established through time.
Green business advantage can be driven by the potential of
the relationship between success and time.
9. LENGTH (…CONTD)
When time is incorporated in green policies, it is important
to consider the longevity of the green IT initiative as well.
The transformation of green state over a period of time
requires consideration of ‘length’ factor, which should refer
to the length of the organization itself.
10. CARBON FOOTPRINT OF AN
ORGANIZATION
The carbon footprint of an organization is made up of the
coverage, duration, and intensity across all its functions.
It is directly proportional to the work area of an
organization and the type of business sector.
The measurement of carbon footprint is a combination of
reduction of carbon across length-breadth-depth of
successful green IT initiatives.
11. GREEN VALUES IN PRACTICE
The approach to convert the green policies into practice is
through a combination of training, usage, incentives, and
introduction of penalty risks.
Short–term operational strategies are easy to implement.
Some examples of converting short-term policies into
practice include:
- Computing power management
- Use a blank screen saver
- Limited printing
- Reuse and recycling of equipment
12. GREEN PRACTICE : A BALANCING
ACT
Implementing green values and green costs in green
policies may be troublesome occasionally.
There is a need to reflect their balance as their policies are
drafted.
The balancing act, in practice, requires consideration of
both IT and non-IT assets of the organization.
A balanced policy for green IT accepts the profit and costs
as prime necessities for business. Profit-costs form a part of
balancing act.
Green practice also involves length-breadth-depth assets of
the organization.
13. MOBILITY AND ENVIRONMENT
Mobility and Environment focuses on development of
policies and their implementation in practice.
It requires due consideration to mobile technologies.
Mobility has a significant role in the reduction of carbon
emissions.
It has the potential to offer location independence, in
reducing the need to travel to most business processes.
14. ADVANTAGES TO ENVIRONMENT
Mobility offers location independence and personalization.
Mobile technologies can aid the sustainability effort of
organizations through redesign and recycling of products,
and optimization of processes.
Both technical and process dimensions of green
transformation encourage consolidation of mobile data
centers, along with the use of virtualization through
mobility.
15. CHALLENGES TO ENVIRONMENT
Virtual collaborations, when enabled by mobile
technologies becomes difficult to identify the precise
contributors to the green house gas emissions and
pollutions.
From an environmental viewpoint, it becomes difficult to
track the mobile users due to their location independence,
resulting in challenges in tracking environmental activities.
Mobile resources consume significant amounts of electrical
energy, which places a heavy burden on the electric grid,
contributing to green house gas emissions.