Branding and Life cycle of the company with it's future strategies.

2. Hello!
Pooja Kasture
Velisha Mehta
Yash Vardhan Lohia
Luke D’Silva
The presentation will be conducted as per the above
mentioned names.

3. 1.
INTRODUCTION
The making of a
mammoth
telecom operator.

4. ‘’
“If you don't build
your dream,
someone else will
hire you to help
them build theirs.”
-Dhirubhai Ambani

5. Ever thought
why JIO?
Well, here’s the answer.

6. The Telecom Industry is built from
the earnings of his Petrochemical
and Hydrocarbon business!

7. INTRODUCTION
 Reliance Jio Infocomm Limited, doing
business as Jio, is a LTE mobile network
operator in India.
 It is a wholly owned subsidiary of Reliance
Industries headquartered in Mumbai.

8. INTRODUCTION
 Provides wireless 4G LTE service network
(without 2G/3G based services).
 It is the only 100% VoLTE (Voice over LTE)
operator in the country, with coverage across
all 22 telecom circles in India.
▣ The services were first beta-launched to Jio's
partners and employees on 27 December 2015
on the eve of 83rd birth anniversary of late
Dhirubhai Ambani, founder of Reliance
Industries.
▣ Later services were commercially launched on
5 September 2016.

9. BRAND AMBASSADOR OF JIO

10. PRODUCTS AND SERVICES

11. 4G BROADBAND
▣ The company has launched its 4G broadband services
throughout India in the first quarter of 2016-2017
financial year.
▣ It was slated to release in December 2015 after some
reports said that the company was waiting to receive
final permits from the government.
▣ Mukesh Ambani, owner of Reliance Industries Limited
(RIL) whose Reliance Jio is the telecom subsidiary, had
unveiled details of Jio's fourth-generation (4G) services
on 12 June 2015 at RIL's 41st annual general meeting.
▣ It will offer data and voice services with peripheral
services like instant messaging, live T.V, movies on
demand, news, streaming music, and a digital
payments platform.

12. JIO-FI
▣ Prior to its pan-India launch of 4G data and telephony
services, Jio has started providing free Wi-Fi hotspot
services in cities throughout India.
▣ In March 2016, Jio started providing free Wi-Fi internet
to spectators at six cricket stadiums hosting the 2016
ICC World Twenty20 matches. Jionet was made
available in Wankhede Stadium (Mumbai), IS Bindra
Stadium (Mohali), Himachal Pradesh Cricket Association
Stadium (Dharamshala), Chinnaswamy Stadium
(Bengaluru), Feroz Shah Kotla (Delhi) and Eden Gardens
(Kolkata).

13. LYF SMARTPHONES
▣ In June 2015, Jio tied up with domestic handset maker
Intex to supply 4G handsets enabled with VoLTE
feature. Through this, it planed to offer 4G voice calling
besides rolling out high-speed Internet services using a
fiber network, in addition to the 4G wireless network.
▣ However, On 25 January 2016, the company launched its
LYF smartphone series starting with Water 1, through its
chain of electronic retail outlets, Reliance Retail. Three
more handset models have been released so far,
namely Water 2, Earth 1, and Flame 1.

14. JIO APPS
▣ In May 2016, Jio launched a bundle of multimedia apps on
Google Play as part of its upcoming 4G services. While the
apps are available to download for everyone, a user will
require a Jio SIM card to use them. Additionally, most of
the apps are in beta phase.

15. JIO APPS
▣ MyJio - Manage Jio Account and Digital Services
associated with it.
▣ JioTV - A live TV channel service.
▣ JioCinema - An online HD video library.
▣ JioChat Messenger - An instant messaging app.
▣ JioMusic - A music player.
▣ Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator.
▣ JioMags - E-reader for magazines.
▣ JioXpressNews - A news and magazine aggregator.
▣ JioSecurity - Security app.
▣ JioDrive - Cloud-based backup tool.
▣ JioMoney Wallet - An online payments/wallet app.
▣ JioSwitch - Transfer content.

16. MARKET COMPETITORS
▣ With the launch of Reliance Jio , market shares of other
major telcos like Airtel, Vodafone, Idea have been falling
abruptly.
▣ With unlimited free voice call, 4G data, Messaging, and
much more, Reliance Jio has turned out to be a real
phenomenon for the world.
▣ While the craze of people for acquiring a Jio SIM all over
the country is mounting over time, other telecom
operators are dragging into the edge of competition
more and more.
▣ The unlimited offers of Jio and its boosting trend have
made other major telecom service providers to re-think
about their tariffs. And to step with this intensifying
volume of rivalry and drive users.

18. 2.
THE JOURNEY SO
FAR...
From baby steps to
a jargon of
telecommunication.

19. INITIATION OF A BRAND
▣ 2005- Split of Reliance Industries.
▣ 2006-Non Compete signed.
▣ 2010- Non Compete scrapped.

20. CREATING STAKES
▣2010- Reliance acquired 96% stake in Infotel
Broadband Services for Rs. 4800 crores, hours
after Infotel won spectrum auction.
▣2013- Infotel Broadband Services were renamed
to Reliance Jio Infocomm Limited.

21. DIVERGING THE NETWORK
▣ In December 2013, Reliance Jio inked a deal
for its 4G roll out with Bharti Airtel for sharing
undersea cable capacity, optic fibre network,
wireless towers and Internet broadband
services.

22. FIBER OPTIC
NETWORK
Reliance Jio has also laid
more than 2.5 lakh
kilometres of fibre-optic
cables, covering 18,000
cities and over one lakh
villages. The service
claims to have an initial
end-to-end capacity to
serve in excess of 100
million wireless
broadband and 20 million
Fibre-to-Home
customers.

23. THE CURTAIN RAISER
▣ 2015- 4G services were tried amongst their
employees.
▣ On their 41st Annual General Meeting held on 1st
September 2015, Mukesh Ambani announced the
launch of JIO, previously Reliance Jio Infocomm
Limited effective from 5th September 2015.

24. TARRIF PLANS PREPAID

25. TARRIF PLANS POSTPAID

26. THE NEWPAPER ADVERTISEMENT POST JIO LAUNCH

27. STRATEGIES APPLIED
Undercut the market price by giving
attractive discounts.
Let everyone switch to Jio for internet
use at a cheap rates.
Unleash the power of fibre optic
network to give super fast internet.
Grow your subscriber base.
Recover your investment using the
large number of user.

28. BRAND VALUES
▣ Abundant, High quality Data.
▣ Connected Intelligence.
▣ Simple. Smart. Secure.
▣ Jio Together.
▣ Jio Digital Life.
▣ Life Is Beautiful.

29. MILESTONES
▣ JIO has set a new record and has acquired 6 Lakh
customers per day which makes 1000 customers
per minute.
▣ Airtel reached the same milestone of nothing 50
million customers in 12 years, Vodafone and Idea
took 13 years each.

30. Reliance Jio Infocomm — the new entrant in the 4G
market which is competing with the likes of Airtel,
Vodafone and Idea Cellular — had launched its
commercial services on September 5, and as per the
last update had notched up 16 million users in the
first month of its operation.
The subscriber base of Jio has already reached one
fifth that of Bharti Airtel, which had 262.67 million
mobile subscribers in October. According to the
latest data by cellular association COAI, Vodafone
had 201.90 million subscribers and Idea Cellular
180.25 million users.
Only on 4G to 4G comparison, Jio’s
customer base is now five times that of
Airtel (around 10 million subscribers); 17
times of Idea (3 million subscribers).

31. 3.
OVERCOMING
THE OBSTACLES
We came,
We saw,
We conqured.

32. CASE I:
AGITATION BY RIVALS
▣ Bharti Airtel, Vodafone and Idea Cellular
petitioned a plea to TRAI regarding the tariff
rates set by JIO.
▣ Airtel issued a petition of 25 pages stating a
demand that JIO should not exceed
promotional offer beyond 90 days.
Result:
▣ TRAI dismissed the motion and the
promotional offer was allowed to 31st
December 2016, further increased to 31st
March 2017.

33. CASE II:
EXTENSION OF PROMOTIONAL OFFER
▣ The New Year offer of free voice and data
provision to the customers till 31st March 2017
was a violation to the 90 day promotional deal
which was allowed by TRAI.
▣ The company was supposed to revert to this
problem.
▣ They put a cap on the Fair Usage Policy (FUP)
to 1 GB of data per day. Post 1 GB, the speed
drops down to 128 kbps.
▣ Now, the customers need to recharge their
data plans to revive the desired speed.

34. CASE III:
CALL DROP
▣ Over 12 crore calls were failing daily between
JIO and other networks of Airtel, Vodafone and
due to inadequate Points of Interconnection
(PoI).
▣ PoIs provided (as of Sept. 14): Airtel- 651,
Vodafone-462, Idea-523.
▣ PoIs required are 4000-5000 per operator.
▣ The failure rate was 80-90%, against the allowed
0.5%.
▣ TRAI asks the telcos to sit for a meeting
together and provide required PoIs.

35. CASE IV:
FREE CALLS CAUSE NETWORK CONGESTION
▣ TRAI has received replies from Bharti Airtel,
Vodafone and Idea Cellular. In their response,
the operators have highlighted that the free
voice calls by Reliance JIO is prompting
people to use more minutes, thus leading to
an increased traffic at the interconnection
points.
▣ The dispute was again due to less
interconnectivity by the Telco competitors
and was solved when TRAI intervened.

36. CASE V:
BSNL GETS IN THE GAME
▣ Bharat Sanchar Nigam Limited(BSNL)
announced that from January 1st, their
customers will be able to make unlimited calls
and get unhindered access to data at just Rs.
149 a month.
▣ While JIO has a Rs 149 plan includes unlimited
voice calls, 300 MB data and 100 local and
national SMS for a 28-day period.
▣ Also, BSNL plans to use its underutilized 7 lakh
kilometers of fibre network and to reduce
Interconnectivity usage charge.

37. CASE VI:
TOP-UP MISUSE BY RIVALS
▣ After demonetization, the government still
allowed retailers to accept old Rs. 500 notes for
prepaid recharges.
▣ This appeal was raised by JIO in Cellular
Operators Association of India (COAI) regarding
money laundering and was dismissed by them.
▣ COAI replied with the statement that they came
up with such decision in favor of customers.
▣ JIO faced a loss at hand as 90% of the Telco
consumers have Prepaid plans.

38. COLLABORATIONS
▣ JIO has collaborated with the Mobile and E-
commerce companies to provide free SIM and
an extended data packs.
Mobile Brands
E-Commerce Websites

39. LAUNCH Pokémon GO IN INDIA
▣ JIO brought happiness and nostalgia by
introducing Pokémon GO in India.
▣ Collaboration was done by JIO and Niantic
Labs, the creator of the game.
▣ The also promoted their company by using
Reliance Digital stores as Pokéstops.

40. EVENT SPONSORSHIPS
▣ JIO has sponsored many events such as the
JIO MAMI Film Festival 2016, Mumbai and the
upcoming Filmfare Awards.

41. 4.
BEYOND THE
HORIZON
Future
strategies and
targets.

42. FOCUS ON WI-FI
▣ Plans to have WI-FI hotspots.
▣ Jio aims to deploy 1 million Wi-Fi hotspots by
middle of the next year.
▣ The hotspots will help reduce network
congestion.
▣ Reliance has also said that its data plans come
with access to JioNet Wi-Fi hotspots, making
the service available to its users across the
country.

43. ‘’
“Data is the oxygen of
digital life and oxygen
must never be in
short supply”
“India’s digital mother
tongue will be IP.”
-Mukesh Ambani

44. FTTH
▣ The company is planning to foray into fiber
segment to provide ultra high-speed broadband
connections to users.
▣ Plans to bring 1Gbps broadband to 100 cities in
India.
▣ As it stands today, only a handful of operators in
India offer 1Gbps or faster plans and most of those
plans are limited to Mumbai.
▣ Cheap 1Gbps fibre all over India will mean cheaper
and faster Internet for everyone as a whole.

45. SET UP BOX
▣ Reliance Jio has partnered with Nvidia in order to
devise the Shield Android Box, which would
redefine Indian homes’ entertainment.
▣ Users will be able to enjoy seamless streaming of
4k content from various digital platforms.
▣ The device gives access to a wide range of
applications such as Netflix, Jio TV, Jio on demand
and Google apps such as Play Store, Google
Music, Google Drive along with games.
▣ Service will be offered along with a voice-enabled
remote.

46. SET UP BOX
▣ Jio TV and JioCinema will be offered free of cost
to the set-top box owners.
▣ JioTV offers more than 350 channels, of which 50
are HD ones.
▣ The content of this application spans across 11
genres and 15 languages.
▣ JioCinema houses 6,000 movies, 60,000 music
videos, and more than 100,000 television show
episodes.

47. JIO MONEY
▣ Already accepting payments in all Reliance outlets,
JioMoney has tied up with several local kirana stores across
India.
▣ The company also plans to roll out location-based offers
soon, so that, if you have Jio Money, you might get to know
of particular offers at a nearby mall.
▣ JioMoney is also hoping to target public transport such as
the metro at some point in the future.
▣ Cashless metro payments would be attractive to millions of
commuters in Indian cities.

48. JIO APPS
▣ JioHealth to store medical reports.
▣ JioEducation for education content in rural areas.
▣ JioData Transfer to send and receive data
between an old phone and a new phone.
▣ Also have made an app that enables you to
stream a video, a movie, a photo slide or a song
on all the devices in your home.

49. JIO CAR CONNECT
▣ Jio has plans to connect a staggering 90% of the cars in
India to the internet by 2020 with the rumored Car Connect
OBD (On-Board Diagnostics) service.
▣ With this, one can access various subsystem of the car such
as fuel injection, oxygen sensors and more.
▣ This helps in tuning performance as well as diagnosing any
faults that the vehicle might have.
▣ Other features are such as turning on the AC as you
walk towards it.
▣ Further data provided may include driving styles, speed
alerts and panic braking details.

50. CABLE TV
▣ Plans to spend around $2 billion over three years
to capture India’s TV sets.
▣ Ambani’s television unit has been aggressively
wrapping up deals with hundreds of small players
and also snap up rival operators like Hathway
Cable, Siti Cable, etc.
▣ Want to target a mid-year goal of 1 million
subscribers which would rise to 5 million homes
in the medium-term and within three years, the
aim is 20 million.

51. CABLE TV
▣ It will offer a bundled package with hundreds
of channels and video-on-demand in high
definition, along with broadband Internet, a
landline phone and home surveillance.
▣ Reliance Jio has already acquired a pan India
cable MSO(Multi-System Operator) license.
▣ RCom has a 140,000 km, pan-India fibre optic
cable network which RJio will use under a 2014
deal, alongside its own 250,000 km network.

52. CABLE TV
▣ Reliance Jio selects TiVo’s CubiTV to power
advanced entertainment experiences for India
users.
▣ CubiTV will power Jio’s advanced HD and 4K set-
top box (STB) platforms, and it will enable unified
access to linear TV with PVR, Video on Demand.
▣ CubiTV hybrid television solution is widely
available and is used by operators across Africa,
Asia, Europe, Latin America, and now will be
available in India.

53. START UP FUNDING
▣ Reliance Jio has set aside a Rs 5,000 crore
venture capital fund to help young entrepreneurs
in the country build their business.
▣ Mukesh Ambani said Reliance Jio’s aim is to build
a platform for young Indians who want to create
“businesses of the future.
▣ He added the telecom unit plans to partner
thousands of Indian entrepreneurs whose digital
ventures can bloom in the grounds that Jio is
preparing.

54. FUTURE TARGETS
▣ The company aims to have 100 million subscribers
in the shortest time with 85% retention rate.
▣ Crossed 50 million subscriber mark in 83 days.
▣ Reliance Jio added 19.6 million new users in
October, more than Airtel, Vodafone.
▣ Based on the response Jio now has a target of 250
million customers,.
▣ Jio expects an overall revenue market share of 6
percent with 2 percent in voice and 19 percent in
data.

55. Thanks!
Any questions?
Feel free to ask them!