SlideShare une entreprise Scribd logo

Weight Watchers Social Insights and Strategy

•
•
Your Social
Your Social
1  sur  7
Télécharger pour lire hors ligne
Weight Watchers Social Insights, Social Strategy, Social Content, Community & Conversations
Your Social provides content and community management on three Weight Watchers communities: the Dutch, Flemisch en Walloon community.
NL VL WA Your Social started with gaining insights and statistics about Weight Watchers. Based on these statistics, the Key Performance Indicators between June 20th and August 15th, 2012, Your Social started content and community management.
Your Social posts fun and engaging content on the page. Fans like, comment and share actively. The above posts created a lot of engagement.
Fans are very active on the communities and they regurarly post messages with their Weight Watchers results, getting support or help from other fans.
NL VL WA (statistics of February 28, 2013) On August 15th, Your Social started community management, and KPI’s started rising. Your Social created maximal engagement on all three pages and content quality went up strongly.
More info about the Weight Watchers case? tamara@yoursocial.eu

Recommandé

February2015 statistics
February2015 statisticsFebruary2015 statistics
February2015 statisticsJaime Rearley
 
January2015 statistics
January2015 statisticsJanuary2015 statistics
January2015 statisticsJaime Rearley
 
Weight watchers case study
Weight watchers case studyWeight watchers case study
Weight watchers case studyImraan Ali
 
Weight Watchers Digital Strategy Presentation
Weight Watchers Digital Strategy PresentationWeight Watchers Digital Strategy Presentation
Weight Watchers Digital Strategy PresentationSamantha Mitchelson
 
Weight Watchers
Weight WatchersWeight Watchers
Weight Watchersmollicat
 
Weight Watchers
Weight Watchers Weight Watchers
Weight Watchers Jazzmen Brown
 
Case study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren SalazarCase study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren SalazarSocialMedia.org
 
Weight Watchers Case Study
Weight Watchers Case StudyWeight Watchers Case Study
Weight Watchers Case StudyEanna Kenny
 

Recommandé

February2015 statistics
February2015 statisticsFebruary2015 statistics
February2015 statisticsJaime Rearley
 
January2015 statistics
January2015 statisticsJanuary2015 statistics
January2015 statisticsJaime Rearley
 
Weight watchers case study
Weight watchers case studyWeight watchers case study
Weight watchers case studyImraan Ali
 
Weight Watchers Digital Strategy Presentation
Weight Watchers Digital Strategy PresentationWeight Watchers Digital Strategy Presentation
Weight Watchers Digital Strategy PresentationSamantha Mitchelson
 
Weight Watchers
Weight WatchersWeight Watchers
Weight Watchersmollicat
 
Weight Watchers
Weight Watchers Weight Watchers
Weight Watchers Jazzmen Brown
 
Case study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren SalazarCase study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren SalazarSocialMedia.org
 
Weight Watchers Case Study
Weight Watchers Case StudyWeight Watchers Case Study
Weight Watchers Case StudyEanna Kenny
 
Weight watchers international case study by jack ng
Weight watchers international case study by jack ngWeight watchers international case study by jack ng
Weight watchers international case study by jack ngJack Ng
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)shreyasakaria
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable ProductThe Happy Startup School
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsXPLAIN
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)Steven Hoober
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018Slides That Rock
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignThe What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignMotivate Design
 
Displaying Data
Displaying DataDisplaying Data
Displaying DataBipul Deb Nath
 
Social data voor je content strategie
Social data voor je content strategieSocial data voor je content strategie
Social data voor je content strategieYour Social
 
L'Oréal Social Affairs 2015
L'Oréal Social Affairs 2015L'Oréal Social Affairs 2015
L'Oréal Social Affairs 2015Your Social
 
LinkedIn Social Affairs 2015
LinkedIn Social Affairs 2015LinkedIn Social Affairs 2015
LinkedIn Social Affairs 2015Your Social
 
Social Affairs Dubai 2015 - Andrew Phillips - Daman
Social Affairs Dubai 2015 - Andrew Phillips - DamanSocial Affairs Dubai 2015 - Andrew Phillips - Daman
Social Affairs Dubai 2015 - Andrew Phillips - DamanYour Social
 
Social Affairs Dubai 2015 - Mansour Salameh - Facebook
Social Affairs Dubai 2015 - Mansour Salameh - FacebookSocial Affairs Dubai 2015 - Mansour Salameh - Facebook
Social Affairs Dubai 2015 - Mansour Salameh - FacebookYour Social
 
Social Affairs Dubai 2015 - Max Fackeldey - Your Social
Social Affairs Dubai 2015 - Max Fackeldey - Your SocialSocial Affairs Dubai 2015 - Max Fackeldey - Your Social
Social Affairs Dubai 2015 - Max Fackeldey - Your SocialYour Social
 
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)Your Social
 

Contenu connexe

En vedette

Weight watchers international case study by jack ng
Weight watchers international case study by jack ngWeight watchers international case study by jack ng
Weight watchers international case study by jack ngJack Ng
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)shreyasakaria
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsXPLAIN
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)Steven Hoober
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignThe What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignMotivate Design
 

En vedette (15)

Weight watchers international case study by jack ng
Weight watchers international case study by jack ngWeight watchers international case study by jack ng
Weight watchers international case study by jack ng
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media Sins
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignThe What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
 
Displaying Data
Displaying DataDisplaying Data
Displaying Data
 

Plus de Your Social

Social data voor je content strategie
Social data voor je content strategieSocial data voor je content strategie
Social data voor je content strategieYour Social
 
L'Oréal Social Affairs 2015
L'Oréal Social Affairs 2015L'Oréal Social Affairs 2015
L'Oréal Social Affairs 2015Your Social
 
LinkedIn Social Affairs 2015
LinkedIn Social Affairs 2015LinkedIn Social Affairs 2015
LinkedIn Social Affairs 2015Your Social
 
Social Affairs Dubai 2015 - Andrew Phillips - Daman
Social Affairs Dubai 2015 - Andrew Phillips - DamanSocial Affairs Dubai 2015 - Andrew Phillips - Daman
Social Affairs Dubai 2015 - Andrew Phillips - DamanYour Social
 
Social Affairs Dubai 2015 - Mansour Salameh - Facebook
Social Affairs Dubai 2015 - Mansour Salameh - FacebookSocial Affairs Dubai 2015 - Mansour Salameh - Facebook
Social Affairs Dubai 2015 - Mansour Salameh - FacebookYour Social
 
Social Affairs Dubai 2015 - Max Fackeldey - Your Social
Social Affairs Dubai 2015 - Max Fackeldey - Your SocialSocial Affairs Dubai 2015 - Max Fackeldey - Your Social
Social Affairs Dubai 2015 - Max Fackeldey - Your SocialYour Social
 
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)Your Social
 
Social Affairs 2014 - presentatie Ashley Vinson (Twitter)
Social Affairs 2014 - presentatie Ashley Vinson (Twitter)Social Affairs 2014 - presentatie Ashley Vinson (Twitter)
Social Affairs 2014 - presentatie Ashley Vinson (Twitter)Your Social
 
From Content To Commerce - Advanced User Session Media Injection 2014
From Content To Commerce - Advanced User Session Media Injection 2014From Content To Commerce - Advanced User Session Media Injection 2014
From Content To Commerce - Advanced User Session Media Injection 2014Your Social
 
From Content to Commerce by Patric kint @ #TSC14
From Content to Commerce by Patric kint @ #TSC14From Content to Commerce by Patric kint @ #TSC14
From Content to Commerce by Patric kint @ #TSC14Your Social
 
From Content to Commerce - The Facebook Conference 2013 Amsterdam
From Content to Commerce - The Facebook Conference 2013 AmsterdamFrom Content to Commerce - The Facebook Conference 2013 Amsterdam
From Content to Commerce - The Facebook Conference 2013 AmsterdamYour Social
 
Social Affairs: Jeroen Kroes - Engagement & social gaming bij Weight Watchers
Social Affairs: Jeroen Kroes - Engagement & social gaming bij Weight WatchersSocial Affairs: Jeroen Kroes - Engagement & social gaming bij Weight Watchers
Social Affairs: Jeroen Kroes - Engagement & social gaming bij Weight WatchersYour Social
 
Social Affairs: Toine Verheul - Webcare, 8 meestgestelde vragen
Social Affairs: Toine Verheul - Webcare, 8 meestgestelde vragenSocial Affairs: Toine Verheul - Webcare, 8 meestgestelde vragen
Social Affairs: Toine Verheul - Webcare, 8 meestgestelde vragenYour Social
 
Presentation Your Social @ The Social Conference
Presentation Your Social @ The Social ConferencePresentation Your Social @ The Social Conference
Presentation Your Social @ The Social ConferenceYour Social
 
Tobaccokills UG en
Tobaccokills UG enTobaccokills UG en
Tobaccokills UG enYour Social
 
The social-media-report-2012-by-Nielsen
The social-media-report-2012-by-NielsenThe social-media-report-2012-by-Nielsen
The social-media-report-2012-by-NielsenYour Social
 
Vodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateVodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateYour Social
 
Vodafone case description
Vodafone case descriptionVodafone case description
Vodafone case descriptionYour Social
 
Vodafone casebeschrijving
Vodafone casebeschrijvingVodafone casebeschrijving
Vodafone casebeschrijvingYour Social
 

Plus de Your Social (20)

Social data voor je content strategie
Social data voor je content strategieSocial data voor je content strategie
Social data voor je content strategie
 
L'Oréal Social Affairs 2015
L'Oréal Social Affairs 2015L'Oréal Social Affairs 2015
L'Oréal Social Affairs 2015
 
LinkedIn Social Affairs 2015
LinkedIn Social Affairs 2015LinkedIn Social Affairs 2015
LinkedIn Social Affairs 2015
 
Social Affairs Dubai 2015 - Andrew Phillips - Daman
Social Affairs Dubai 2015 - Andrew Phillips - DamanSocial Affairs Dubai 2015 - Andrew Phillips - Daman
Social Affairs Dubai 2015 - Andrew Phillips - Daman
 
Social Affairs Dubai 2015 - Mansour Salameh - Facebook
Social Affairs Dubai 2015 - Mansour Salameh - FacebookSocial Affairs Dubai 2015 - Mansour Salameh - Facebook
Social Affairs Dubai 2015 - Mansour Salameh - Facebook
 
Social Affairs Dubai 2015 - Max Fackeldey - Your Social
Social Affairs Dubai 2015 - Max Fackeldey - Your SocialSocial Affairs Dubai 2015 - Max Fackeldey - Your Social
Social Affairs Dubai 2015 - Max Fackeldey - Your Social
 
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)
#TFC2014: De Efteling verwondert... Ook op Facebook! (Harm Hensen)
 
Social Affairs 2014 - presentatie Ashley Vinson (Twitter)
Social Affairs 2014 - presentatie Ashley Vinson (Twitter)Social Affairs 2014 - presentatie Ashley Vinson (Twitter)
Social Affairs 2014 - presentatie Ashley Vinson (Twitter)
 
From Content To Commerce - Advanced User Session Media Injection 2014
From Content To Commerce - Advanced User Session Media Injection 2014From Content To Commerce - Advanced User Session Media Injection 2014
From Content To Commerce - Advanced User Session Media Injection 2014
 
From Content to Commerce by Patric kint @ #TSC14
From Content to Commerce by Patric kint @ #TSC14From Content to Commerce by Patric kint @ #TSC14
From Content to Commerce by Patric kint @ #TSC14
 
From Content to Commerce - The Facebook Conference 2013 Amsterdam
From Content to Commerce - The Facebook Conference 2013 AmsterdamFrom Content to Commerce - The Facebook Conference 2013 Amsterdam
From Content to Commerce - The Facebook Conference 2013 Amsterdam
 
Social Affairs: Jeroen Kroes - Engagement & social gaming bij Weight Watchers
Social Affairs: Jeroen Kroes - Engagement & social gaming bij Weight WatchersSocial Affairs: Jeroen Kroes - Engagement & social gaming bij Weight Watchers
Social Affairs: Jeroen Kroes - Engagement & social gaming bij Weight Watchers
 
Social Affairs: Toine Verheul - Webcare, 8 meestgestelde vragen
Social Affairs: Toine Verheul - Webcare, 8 meestgestelde vragenSocial Affairs: Toine Verheul - Webcare, 8 meestgestelde vragen
Social Affairs: Toine Verheul - Webcare, 8 meestgestelde vragen
 
Presentation Your Social @ The Social Conference
Presentation Your Social @ The Social ConferencePresentation Your Social @ The Social Conference
Presentation Your Social @ The Social Conference
 
Tobaccokills UG en
Tobaccokills UG enTobaccokills UG en
Tobaccokills UG en
 
Tobaccokills UG
Tobaccokills UGTobaccokills UG
Tobaccokills UG
 
The social-media-report-2012-by-Nielsen
The social-media-report-2012-by-NielsenThe social-media-report-2012-by-Nielsen
The social-media-report-2012-by-Nielsen
 
Vodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateVodafone Workshop Social Media Update
Vodafone Workshop Social Media Update
 
Vodafone case description
Vodafone case descriptionVodafone case description
Vodafone case description
 
Vodafone casebeschrijving
Vodafone casebeschrijvingVodafone casebeschrijving
Vodafone casebeschrijving
 

Weight Watchers Social Insights and Strategy

  • 1. Weight Watchers Social Insights, Social Strategy, Social Content, Community & Conversations
  • 2. Your Social provides content and community management on three Weight Watchers communities: the Dutch, Flemisch en Walloon community.
  • 3. NL VL WA Your Social started with gaining insights and statistics about Weight Watchers. Based on these statistics, the Key Performance Indicators between June 20th and August 15th, 2012, Your Social started content and community management.
  • 4. Your Social posts fun and engaging content on the page. Fans like, comment and share actively. The above posts created a lot of engagement.
  • 5. Fans are very active on the communities and they regurarly post messages with their Weight Watchers results, getting support or help from other fans.
  • 6. NL VL WA (statistics of February 28, 2013) On August 15th, Your Social started community management, and KPI’s started rising. Your Social created maximal engagement on all three pages and content quality went up strongly.
  • 7. More info about the Weight Watchers case? tamara@yoursocial.eu