3. 2/3 of the GLOBAL population visits
social networks
(Nielsen Report, Global Faces and Networked Places, 2009)
Source: Universal McCann Comparative Study on Social Media Trends, 2008
Social Media Trends 2006-2008
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
4. "Today nearly three out of
four global Internet users
access social networking sites
each month, making it one of
the most ubiquitous activities
across the web.”
Graham Mudd, Vice President of Search & Media with comScore
August 16, 2010
5. Time spent on social networks
globally and reach
(Nielsen Report, Global Faces and Networked Places, 2009)
(Nielsen Report, Global Faces and Networked Places, 2009)
8. Nonprofit social media create opportunities
Opportunity to learn about new issues – 85%
Another way to support a favorite cause – 80%
Used some form of online media to support a
cause – 60%
Advocate for a cause (forward messages)- 36%
Personal behavior change – 34%
Purchasing cause-related products – 23%
Source:
2009 Cone Consumer New Media Study: http://www.coneinc.com/content2615
9. Mentor recruitment and
retention
Participant recruitment
and participation
Generating awareness
and brand recognition
Raising funds for your
programs
Opportunities
for the NGO:
…and network
collaborations!
10. Opportunities for network sharing
http://www.flickr.com/photos/chesh2000/3102104474/sizes/z/in/photostream/
Shared
Google docs
Collaborative
wikis
Private
discussion
groups
Web
conferencing
Online team
workspaces Ongoing discussion
12. Social media feedback loop
Social media
with
stakeholders
Social media
with
stakeholders
Improved
program
activities and
operations
Improved
program
activities and
operations
Share
knowledge
with network
(using social
media tools)
Share
knowledge
with network
(using social
media tools)
Benefits the entire YBI network
Worldwide study of active internet users in 38 countries 2008 – 2009. Only 1% increase in blogging over last year. Uploading to video sharing sites dipped but uploading to social networks climbed ffrom 16.9% to 33%.
. 2/3 of users have an online profile.
US is 60% of active internet users have an online profile – was 43% last year. While photo sharing and video sharing has stagnated, it has increased in popularity on social networking sites. Example: 76% of social network users upload photos, and 33% upload videos, up from 45% and 16.9%.
From Brian Solis: http://www.briansolis.com/2010/02/the-internationalization-of-social-media/
For example, Google’s Orkut is Brazil’s top social network.
Hi5 is leading in Mexico, Peru, Portugal, Romania, Thailand and Mongolia.
In the Czech Republic, Lide is the network of choice.
Maktoob is the social hub in Libyan Arab Jamahiriya, Oman, Saudi Arabia, Yemen.
South Korea is focusing its dialogue and connections in Cyworld.
Social networking in Guadeloupe and Martinque is concentrated at Skyrock.
Mixi is the leading central station for social activity in Japan.
The leaderboard of those countries not yet friended by or fans of Facebook include:
Hungary – Iwiw
Poland – Nasza-klasa
Philippines – Friendster
Netherlands – Hyves
Lithuania – One
Latvia – Draugiem
Taiwan – Wretch
Zing – Vietnam
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Resource by social network demographics, globally:
http://www.ignitesocialmedia.com/2010-social-network-analysis-report/
NOTE: the age distribution is about the same worldwide and averaged out.
Other resource by Nielson, but Feb 2009: http://bit.ly/cEkR8A
Social media creates a feedback loop about the program that improves activities and operations, which can be shared throughout the network.
Communication: social networks, blogging, etc.
Collaboration: Wikipedia, wikis, social bookmarking
Multimedia: photo sharing, video sharing, art sharing, livecasting, podcasting
Entertainment: virtual worlds, online gaming
Reviews and opinions: product reviews, service or entertainment reviews (amazon, yelp epinions, eluna) and Q&A (yahoo answers, linkedin answers)