Op donderdag 15 november 2012 organiseert het IBJ zijn 23ste Dag van de bedrijfsjurist. Het thema van dit jaar is "Social Media: recht of anarchie?".
Le jeudi 15 novembre 2015, l'IJE organise sa 23ième Journée du juriste d'entreprise. Le thème de cette année est "Social Media: droit ou anarchie?".
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1. Social Media
from a Marketing and Communication Perspective
New Hype or Last Grail ?
2. As an Introduction
- My Family Network -
Louis Rey Paul Fremault
Président Emérite Avocat Général
à la Cour d’Appel de Bruxelles près la Cour militaire
3. Agenda
• Communication New Realities
Hype vs New Grail
• Social Media New Rules
• Social Media Integration
• In Conclusion – Pitfalls & Opportunities
4. We've gone from being
exposed to about 500
brand messages a day
back in the 1970s to as
many as 5,000 a day
today.
Jay Walker-Smith
Yankelovich Consumer Research
11. The New Grail: Integration !
« You are exposed to this brand through the following »
P O E
ADVERTISING IN MEDIA WEB SITES, OPINION OF FRIENDS & FAMILY,
(TV, INTERNET, RADIO, OUTDOOR, PR POINT OF SALES. WORD-OF-MOUTH, OPINION OF
ESS) MAILINGS, E- SURFERS (BLOGS, FORUMS), SOCIAL
MAILINGS, PROMOTIONAL NETWORKS AND PRESS COVERAGE
GIFTS, TRADE
EXHIBITIONS, SPONSORED EVENTS
www.grp.be
14. SoMe is Paid.Owned.Earned
P O E
Facebook Ads Facebook Fanpages Users interactions
(Like, Comment, Share)
Presentation title⎢14
15. SoMe is Paid.Owned.Earned
P O E
YouTube Pre-roll YouTube Brand Channel Users interactions
(Like, Dislike, Share, Comment)
Presentation title⎢15
16. Influence of Paid Media
2012,
IN BELGIUM,
PAID MEDIA REMAIN THE
MOST EFFICIENT WITH 58%
OF TOTAL IMPACT
BEFORE THE EARNED MEDIA
AT 25 %
OWNED MEDIA ARE SCORING
AT 17 %.
P O E
58% 17% 25%
17. Trust in Advertsing
Source: Nielsen 2012
92 % 70%T
Trust Completely / Sowhat Trust Completely / Sowhat
Recommendations Consumers opinion
from people I know posted Online
36. Employees Involvment
Ex: Kitchen Aid Case
“Obamas gma even knew it
was going 2 b bad! ‘She died 3
days b4 he became president’.
#nbcpolitics,”
@KitchenAidUSA posted to
24,000 followers before
quickly deleting the tweet.
An insensitive tweet poking fun at President Barack Obama’s late grandmother — posted on
KitchenAid’s official U.S. account — caught the eye of many Twitter users Wednesday night
during the presidential debate.
37. As a conclusion
Strenghts & Weaknesses
GROWING MEDIA TRANSPARENT MEDIA
INTERACTIVE MEDIA EVOLVING MEDIA
TARGETED MEDIA
EXPONENTIAL MEDIA
VIRAL MEDIA
PERMANENT MEDIA
COST-EFFICIENT MEDIA
MEASURABLE MEDIA
37
38. Let’s keep in touch !
Huguesrey
www.rey.be
Hugues.rey@be.havasmedia.com