1. The document contains quotes from speakers at the GRP Media Vision Day discussing various topics related to branding, marketing, and technology. 2. Maria Garrido discusses factors that make brands meaningful and notes that most brands fail to deliver personal wellbeing to consumers, while retailers in Belgium achieve good results in meaningfulness. 3. Joeri Van den Bergh discusses how Generation Z communicates primarily through emojis and wants to create things without fear of failure. 4. John Porter talks about Telenet's entertainment strategy reflecting the new normal and the need for collaboration between telecom operators to achieve useful industry standards.

1. GRP Media Vision Day in
20 Powerful Quotes

2. Johan Houben - Global Media Director, Coca-Cola
The four Advertising Superheroes, together an
unbeatable team.
Local content can make a difference if you
really want to engage the audience.

3. Maria Garrido – Global Head of Data & Consumer Insight, Havas Group
Trust is not enough for creating a
meaningful connection
The following factors (Marketplace Outputs,
Personal Wellbeing and Collective Wellbeing)
make brands meaningful.

4. Maria Garrido – Global Head of Data & Consumer Insight, Havas Group
Most brands fail when it comes to deliver to the
personal wellbeing of consumers.
68% of the customers worldwide
consider rewards and incentives as
meaningful content for a brand.

5. Maria Garrido – Global Head of Data & Consumer Insight, Havas Group
The more meaningful, the greater share of
wallet.
The most meaningful brands in the world:
why the hell does Apple rank only 24th globally?
Iphone, Ipad, Iwatch... It's all about ME. No
contribution to the collective.

6. Maria Garrido – Global Head of Data & Consumer Insight, Havas Group
Which are the most meaningful brands in
Belgium? In Belgium the retailers achieve
good results!

7. Frédéric Donck – Director for Europe, Internet Society
Whatever you share on the Internet, stays on
the Internet.
The Internet World faces many threats but the
overall one is FRAGMENTATION. Not so
different of the so-called traditional media.

8. Olivier Robert-Murphy – Chief of Possibilities, Universal Music Group
Marketing has moved from the 4P’s to the 4E’s:
engagement, experience, exclusivity and
emotion.
Data as the missing link between engagement
and intimacy.

9. Olivier Robert-Murphy – Chief of Possibilities, Universal Music Group
Intimacy is the new kid on the block.
Data gives us opportunities to truly connect.
Content helps us deliver.

10. Joeri Van den Bergh – Managing Partner, Insites
The NXTGen is a snappy and an emoji-onal
generation.
Generation Z communicates with emoticons,
they don’t use words.

11. Joeri Van den Bergh – Managing Partner, Insites
To Respond to this NXTGen DNA, brands cannot
go without content.
Generation Z wants to create
things and failing is an option.

12. Giles Drew – Senior Vice President, MCNs
Online video is the third wave of development in
the television industry.
Platform Proliferation leads to greater
complexity but more viewing opportunities.

13. John Porter – CEO, Telenet
The entertainment strategy at Telenet
reflects the new normal.

14. John Porter – CEO, Telenet
Where can Telenet help?

15. John Porter – CEO, Telenet
It is necessary to build a constructive
collaboration with other telecom
operators (VOO, Proximus,…) in order
to achieve useful industry standards.