3. Everyone can
innovate.
Incorporating innovation in
your communication can
help you save time and
money, and give you the
competitive advantage to
grow and adapt your
business in the marketplace.
7. IBA-DU EMBA 23 Batch Group Presentation by
Md Zahid Hossain Khan (023)
Md. Mustafizur Rahman (002)
Adil Md Kamrul Hassan Foisal (015)
Md. Ryad Farjand (028)
Khaled Md. Saifullah (005)
Submitted to
8. What is
Innovation?
Along with traditional defination
unfortunately, Innovation is often conflated
with strategy.
Strategy, after all is a coherent and
substantiated logic for making choices, while
innovation is a messy business
which creates novel solutions to
important problems.
Strategy is about achieving objectives, while
innovation is about discovery, we never
know exactly where we’re going until we get
there.
Video
9. In other words, while
strategy creates a
clear path to a goal,
innovation is often
confused,
as Richard Feynman explains.
Clearly, we need to develop
frameworks for innovation that are
separate from, although compatible
strategy.
Video clip
10. The Three Pillars of Innovation
1. Competency
2. Strategy
3. Management
12. Basic Research
When you’re aim is to discover something truly new, neither the
problem nor the domain is well defined.
While some organizations are willing to invest in large-scale
research divisions, others try to keep on top of cutting edge
discoveries through research grants and academic
affiliations.
14. Sustaining Innovation
Whatever you do, you always want to get better at
it. Like in every year, Canon cameras produce more
pixels, HP computers get more powerful and
household products become “new and improved.”
Large organizations tend to be very good at this type of
innovation, because conventional R&D labs and
outsourcing are well suited for it.
Video Clip
15. Disruptive Innovation
The most troublesome area is disruptive innovation, because its
value isn’t always immediately apparent.
Notably, Yahoo and Blockbuster had the opportunity to invest in
Google and Netflix early on, but missed the opportunity
because they didn’t see the potential.
Video
24. Creativity and innovation within well-
run businesses is a sure path to
success.
Stimulating creativity and creative
problem solving will:
• lead to improvements in the
process of solving problems
• propel innovation forward
• increase the productivity of the
business
• give that competitive edge that
every business is striving to
achieve
Why is innovation
important in
business?
25. Creative ideas and innovative approaches
can come from almost anywhere:
• your partners
• customers
• target groups,
• employees
• marketing experts, who can bring you
fresh perspectives and ideas.
Where does INNOVATION come from?
29. The next
communication
revolution has
arrived on the back
of a little blue bird.
Communication has gone
through numerous changes
over the centuries.
Many forms have come and
gone.
It's
Twitter!
Video
35. In this exclusive interview with
Brian Lord, Michael McMillan
shares his inspiration and process
behind developing his amazing
"Pink Bat: Turning Problems Into
Solutions" video.
Michael McMillan's breadth of
knowledge and experience,
combined with his story-telling
ability, make him a much-sought-
after speaker, panelist, and
consultant.
36. Communication,
Innovation, and The
6 Thinking Hats
Edward De Bono's 6 Thinking Hats
can help sport leaders facilitate
communicate, prevent conflicts, and
inspire innovation, making meetings
shorter, with less awkward
moments.
38. Six Thinking Hats
Managing Blue - what is the subject? what are we thinking
about? what is the goal? Can look at the big picture.
Information White - considering purely what information is available, what
are the facts?
Emotions Red - intuitive or instinctive gut reactions or statements of emotional
feeling (but not any justification)
Discernment Black - logic applied to identifying reasons to be cautious and
conservative. Practical, realistic.
Optimistic response Yellow - logic applied to identifying benefits,
seeking harmony. Sees the brighter, sunny side of situations.
Creativity Green - statements of provocation and investigation, seeing where
a thought goes. Thinks creatively, out of the box.
42. Innovation entails integrating technologies and other
knowledge into a whole product, a whole technology
platform, a whole business, a whole company and a
whole ecology of enterprises.
Innovation management focuses on the linkages and
synergies among people, work units, knowledge
systems, alliance partners, and inter-organizational
associations that are necessary to create streams of
new products and services. Innovation management
is about creating and managing all these links.
46. With Where Good Ideas Come From,
Steven Johnson pairs the insight of his
bestselling Everything Bad Is Good for You
and the dazzling erudition of The Ghost
Map and The Invention of Air to address
an urgent and universal question: What
sparks the flash of brilliance?
How does groundbreaking innovation
happen?
Answering in his infectious, culturally
omnivorous style, using his fluency in fields
from neurobiology to popular culture,
Johnson provides the complete, exciting,
and encouraging story of how we generate
the ideas that push our careers, our lives,
our society, and our culture forward.
Video
47. Beginning with Charles Darwin's first encounter with
the teeming ecosystem of the coral reef and drawing
connections to the intellectual hyperproductivity of
modern megacities and to the instant success of
YouTube, Johnson shows us that the question we
need to ask is, What kind of environment fosters the
development of good ideas? His answers are never
less than revelatory, convincing, and inspiring as
Johnson identifies the seven key principles to the
genesis of such ideas, and traces them across time
and disciplines.
Most exhilarating is Johnson's conclusion that with
today's tools and environment, radical innovation is
extraordinarily accessible to those who know how to
cultivate it.
Where Good Ideas Come From is
essential reading for anyone who
wants to know how to come up with
tomorrow's great ideas.
51. Within short notice, Innovation creates
tremendous impact in Business World
Innovation
Impact
Innovation
Innovation Innovation
Innovation
52. 91,426,129Whoa! That’s a big number, aren’t you surprised?
If you search “Innovation in Communication” in Google
you could get this search result!
53. 89,526,124$That’s a lot of money, In 2015 big company of Japan
invest this for new innovation.
100%For Total success in business and communication, You
need different knowledge on INNOVATION!
185,244 customersAnd a lot of customer directly wait for the new innovation
56. Gung Ho
Year: 1986
Starring: Michael Keaton, Gedde
Watanabe, and George Wendt
Recommended by:
Joseph Thomas, dean of Cornell
University's Johnson Graduate
School of Management
This movie was made when
Japan was showing the world
how to make better products.
The movie is about the clash
and eventual reconciliation of
cultures. Both cultures are
overdrawn a bit, but the movie
is thoughtful and funny.
Video
57. House of
Strangers
Year: 1949
Starring: Edward G. Robinson,
Susan Hayward, and Richard Conte
Recommended by: Paul Danos, dean of
Dartmouth College's Tuck School of
Business
House of Strangers shows how
microfinance worked in the ghettos of
New York in the 1920s and '30s. The
Gino Monetti character's banking
success is based on lending money to
neighborhood people with just a
handshake, but that kind of "collateral"
does not pass muster with the new
breed of bank regulators.
Video
58. Risky
Business
Year: 1983
Starring: Tom Cruise, Rebecca De
Mornay, and Joe Pantoliano
Recommended by: Thomas W.
Gilligan, dean of the University of
Texas, Austin's McCombs School of
Business
An innovative young entrepreneur
discovers the profits and pitfalls of
business development.
Video
59. The Social
Network
Year: 2010
Recommended by: Bob Dammon, dean of
Carnegie Mellon University's Tepper School of
Business; Judy Olian, dean of the UCLA
Anderson School of Management; and James W.
Dean Jr., dean of the University of North
Carolina's Kenan-Flager Business School
A timely look at the inception of Facebook
and social media, the story demonstrates
both the power and profitability of a great
idea, as well as some real-world
entrepreneurial challenges. A must-see
primer on how the millennials think, invent,
and connect—and how bumpy the ride can
be from rags to riches.
Quote: "You are probably going to be a very
successful computer person. But you're
going to go through life thinking that girls
don't like you because you're a nerd. And I
want you to know, from the bottom of my
heart, that that won't be true…"
Video
60. Working Girl
Year: 1988
Starring: Melanie Griffith, Harrison
Ford, and Sigourney Weaver
Recommended by: Robert F. Bruner,
dean of the University of Virginia's
Darden School of Business
This movie evokes Horatio Alger, the
iconic poor-kid-makes-good story. In
this case, it is a woman—a secretary,
the "working girl" who develops a
concept for a merger that succeeds.
The crisis that drives the plot entails
the theft of ideas and the professional
advancement that good ideas can earn.
A lesson from this movie regards the
importance of integrity and authenticity
as foundations for success.
Video
61. A Small Act
Year: 2010
Starring: Chris Mburu, Hilde Back
Recommended by: Judy Olian, dean
of the UCLA Anderson School of
Management
A powerful demonstration of how
individual actions, starting very
small, can achieve momentous
transformation.
62. Pirates of
Silicon Valley
This was a made-for-TV movie released
in 1999 that covers the early days of the
country's leading technology hub and
the eventual rise of both Bill Gates and
Steve Jobs. The documentary-style
movie provides an interesting take on
the lives of the founders of Microsoft
and Apple.
Why watch it?
Entrepreneurs are still looking for
inspiration from these two iconic
“pirates.” It definitely provides pointers
to learn from.
Video
63. Wall Street
In 1987, director Oliver Stone made Gordon
Gekko, Michael Douglas, one of the most
infamous characters in cinema history with
his motto “greed is good.” The film centers
on the illegal and unethical decisions made
by Bud Fox, Charlie Sheen, to become filthy
rich like Gekko, a corporate raider.
What watch it?
Don’t sell yourself out just for the sake of
money. Remember, being an entrepreneur
isn’t just about becoming rich and famous.
Video
67. Creative
Intelligence by
Bruce Nussbaum
The author demonstrates how
“connecting the dots” is essential to
creativity in this excellent study that does
just that by blending together insights
from varying industries, disciplines and
historical eras to reveal the “five
competencies of creative intelligence.”
68. Books on Innovation Tools
The 7th Sense
by William Duggan
What unites Starbucks CEO Howard
Schultz, military strategist Carl Von
Clausewitz and Indian independence
leader Monhandas Gandhi?
According to Duggan, each succeeded in
tapping what he calls our “seventh sense”
to produce new and useful ideas. Even
more importantly, the author provides
practical exercises and worksheets to help
readers cultivate this same ability.
Video
69. 101 Design
Methods
by Vijay Kumar
Enthusiastically embraced by organizations
from the Bill & Melinda Gates Foundation to
Fidelity Investments, Design Thinking is
rapidly becoming the “it” approach among
the innovation fashionable. Kumar provides
a user-friendly collection of design tools
and mindsets, from a trends matrix to an
implementation plan. He also explains how
to weave them together within the nonlinear
and iterative “design
innovation process.”
70. Non-Innovation
Innovation Books
The Plague
by Albert Camus
Innovation is not only about making
the next shiny widget, but also the
ability to engage and persuade
target audiences. Camus’ novel superbly
illustrates the power of metaphors within
communication; as the entire story about
bubonic plague striking the Algerian town of
Oran can also be read as an allegory of French
resistance under German occupation in World
War II. Furthermore, how the characters act and
persevere against unknowable forces
personifies the mindset required for innovation.
71. Unflattening
by Nick Sousanis
The first comic ever published by
Harvard University Press, this book
is both one of the most unique PhD theses
ever written and an incisive meditation on
the relationship between text and images.
While the word “innovation” doesn’t
appear anywhere in the book, the
philosophy animating it is the same that lies
behind the innovation process. Most
companies comfortably operate in a
flattened two-dimensional world between
execution and scale; unflattening them
demands regaining what Sousanis calls the
“wonder of what might be.”
72. Books on
Innovation Strategy
Innovation as
Usualby Paddy Miller &
Thomas Wedell-Wedellsborg
Refreshingly, this book forgoes the usual
conceit that its readers are CEOs whose
whims translate into immediate impact and
aims squarely at ordinary managers. It
recognizes that mindsets, systems and
behaviors all must be marshaled to create an
“architecture of innovation.”
Quote: “We like to say that we live on the first
floor of the ivory tower.”
73. Why your
business
should focus
on
Real
Innovation
not buzzword
trends
There’s a new
buzzword being
bandied around the
business world.
But what does
‘accelerated culture’
mean for the state of
business, and for life
as an entrepreneur?
By Richard Branson
19 August
2015@richardbranson
74. The business communication landscape is a
very different beast today than it was even 5
years ago. Then agency-led television
commercials dominated how we channel our
business marketing. The very fact you are
reading this here proves that things have
changed.
Such as, Coca-Cola have
always been at the
forefront of innovation.
In this video Jonathan Mildenhall, Vice-
President, Global Advertising Strategy and
Creative Excellence at The Coca-Cola Company
is the person responsible for leading global
creative vision and strategy for the Company's
portfolio of global brands.
In this video he explains how Coke will
challenge of content creation in an enlightening
way, reminding us that "every contact point with
a customer should tell an emotional story".
Video
75. Innovative Small business Ideas.
Small Business Ideas That Will Always Generate Profit. You want to start small business
in India, Bangladesh, USA, Canada, China, Germany, Japan, Thailand, Indonesia, Brazil
or anywhere in the world. These 5 Small Business Ideas are risk free.
Video
76. Weird Inventions That Made Millions
of Dollars
From head wigs made for dogs to Billy Bob teeth and pet
rocks, we count 20 weird inventions that made millions of
dollars.
Video
Innovation
is always pricey.
80. Credits
Special thanks to all the people who made and
released these awesome resources for free:
› Course Teacher Saif Noman Khan’s class
lectures and sharing experiences
› Presentation template by SlidesCarnival
› Photographs by Startupstockphotos
81. References
Business Communication Practices: Modern Trends By Uma Narula
https://books.google.com.bd/books?id=zUeUag0POZ4C&pg=PA174&lpg=PA174&dq=innovation+in+business+communication+
trends&source=bl&ots=P42hklamsi&sig=dRDirOgpjMA2Fi2d3F-qq5By4oo&hl=en&sa=X&redir_esc=y#v=onepage&q&f=false
From Gutenberg to Zuckerberg: Disruptive Innovation in the Age of the Internet by John Naughton
http://www.amazon.com/gp/product/1623650623
