Problem formation | Introduction to product design | Product strategies | Product value | Product planning | Product specification

1. PRODUCT DESIGN
By
Ziyauddin Shaik
Btech (CSE)

2. PRODUCT DESIGN
Topics :
• Problem formation
• introduction to product design
• Product strategies
• Product value
• Product planning
• Product specification
• Innovation towards product design Case studies

3. Problem formation
• Our goal is to find a solution to a problem that users face.
• To do that we need to
[i] Identify the problem
[ii] frame the problem
• so you and everyone in your team can understand it
“The better a problem is articulated, the easier it will be to
solve”

4. Here is a simple five W’s framework that can help you with that:
five W’s framework
1. What is the problem?
2. Who is facing the problem?
3. Why does the problem occur?
4. Where does the problem occur?
5. Why does this problem matter?
Answer will help to:
Define the problem
Identify your target audience
Identify driving factors
Better understand context
Impact that problem has on
business bottom line

5. Introduction to product design
What is a product ?
• Until recently, the term was used only in relation to
something material and often found in a retail store.
• Nowadays, it is coming to mean digital products as well.
• Apps and websites are modern products.

7. What is product design ?
• Design is the most important “feature” for building great
products and it is what sets companies apart .
• Product design is the process of
1. identifying a market opportunity
2. clearly defining the problem
3. developing a proper solution for that problem
4. validating the solution with real users.

9. 7 steps of product design
1. Understand – the product and the people who use it
– speak with the client and do market research
2. Define – Create a project brief that clearly identifies
exactly what the problem is and what the solution must do
3. Conceptualise – sketch ideas and brainstorm solutions
4. Develop it – develop the chosen concept
– refine the design using the CAD model

10. 5. Prototype – this is the opportunity to hold and use the
new design of the product in real life form.
6. Testing – Test, assess and review all of its
improvements with regards to its fit and function
7. Manufacture – production of components.

11. Tools for product design
1. Prototyping tools
2. Graphic tools
3. CAD software (computer aided design)
4. Rendering software for visualisation.
5. Finally, don’t forget the essential pencil and paper to sketch
ideas!

12. Product Strategy
What is a Product Strategy?
• A product strategy is a high-level plan
• Product strategy describes
who the product will serve (personas)
how it will benefit those “personas”
company’s goals throughout “product life cycle”

13. What is a Product Life Cycle ( PLC) ?
• A product life cycle is the “length of time”
from a product first being introduced
to consumers until it is removed from the market.
• The 5 stages of PLC — development
introduction
growth
maturity
decline.

15. Product Value
What is a Product value? 💬
• Product value is a measure of a “product’s ability” to meet
and address customers’ needs.
• If product value to customers is high, pricing strategy can
be adjusted accordingly.
• Product value naturally varies from product to product

16. Factors effecting Product value 💬
Availability: Customers can access the product online/offline.
Convenience: The product is available on multiple devices.
Speed: The product does its job quickly with no lag or delay.
Cost: The product is more affordable than its competitors.
Product value formula =
𝑏𝑒𝑛𝑒𝑓𝑖𝑡𝑠
𝑐𝑜𝑠𝑡

17. Product Planning
• Product planning is the set of “methods” and “processes”
a business uses to plan the development of a new product.
• It centers around the “internal processes” that are required
for a product to be developed.
• It does not include marketing and deployment, as these
are “external aspects” of product development.

18. For product-oriented companies product
planning is one of the most essential
practices that businesses will engage in.

19. Steps in Product planning 💬
1. Ideation - where the idea for the product will be
developed.
2. Market research - where you'll put your ideas to the test.
3. Testing - where you'll imagine how these tests will work
4. Product maturity - focuses on the period of development
5. Product life cycle - that's planning for the length of your PLC

20. Product Specification (spec)
• Product spec (or specification) is a “document”
• It is a “blue print” of your product.
• It has essential information to keep teams on track when
designing and developing a product.
• The product spec helps product teams answer key
questions such as “what are we building?”
• “who is this for?”

21. Product spec includes many elements
• Product Summary - description of the main idea of product.
• Business case - The benefits brought by the product
• User stories- User’s perspective of the problem
• User personas - description of your different target
audiences.
• Product design - through rough technical sketches.
• Functional specifications - The appearance and capabilities
of the product and its way of interaction with the users.

22. Innovation towards product design Case studies