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Impression Management
for Professionals
Tips To Follow
Speaker: Zubair Azam
Lecturer, SZABIST, Dubai
LBTB
Like Believe Trust Buy
What forms First Impression?
Lenses
which form
Impressions
The Trust Lens
The Power Lens
The Ego Lens
The Trust Lens
Being Trustworthy
1. Do you have good intentions toward me -- Are you my
friend or foe?
Warmth – friendliness, loyalty, empathy
2. Do you have what it takes to act on those intentions?
Competence – intelligence, skill, effectiveness
Warmth and Competence
account for 90% of
variability in creating
positive or negative
impression.
Projecting Warmth
• Don’t signal warmth directly..
“Hi. My Name is Zubair Azam, and I mean you no Harm”
• Signal you warmth more indirectly.
• When people try to appear warm, they often give complements, perform
favors, show interest in perceiver’s thoughts and feelings.
• They try to display qualities like kindness, sincerity, empathy,
and friendliness.
Projecting Warmth
Pay
Attention
Be
Original
Show
EMPATHY
Trust them
FIRST
Be
AFFIRMING
1. Maintaining EYE Contact
2. Keep Open Face
3. Smile and NOD
4. Show Good Body Language
5. Use the Persons Name
Projecting Warmth
Maintain
EYE
Contact
Keep
Open
face
Pay
Attention
Smile &
NOD
Good
Body
Language
Use
Person’s
Name
Projecting Warmth
Be
Original
Pay
Attention
6. Don’t Pretend
7. Don’t Boast
Projecting Warmth
Pay
Attention
Be
Original
Show
EMPATHY
Show Empathy
Just Listen and ask
open-ended
Questions
Don’t be
Judgmental
Acknowledge both
your and other
people’s feelings
Use superfluous
apology
Acknowledge their
contribution /
success
Trust them First
Principle of
Reciprocity
Ask their opinion
Ask for their
help
Share Personal
Stories of
Vulnerability
Have
lunch/smoke/tea
together
Build family
relationship
Projecting Warmth
Pay
Attention
Be
Original
Show
EMPATHY
Trust them
FIRST
Be
AFFIRMING
Appearance Matters
Have a Positive Mindset
Two key research findings about trust
Being warm does NOT make you appear less competent!
You don’t have to get mushy…
Being Principled, Fair, Transparent, and Loyal are also
indicators of warmth.
Conveying Competence
• Many of strategies people advise to appear competent are quite
obvious…
Highlight your accomplishments and experience
Be self-assured
Avoid defensiveness
Make Eye Contact
Conveying Competence
(Appear to)
have Willpower
Beware of
Overconfidence
Adopt a Power
Pose
Emphasize your
Potential
Use References
and Metaphors
The
Power
Lens
What is Power?
Ability to Exert Influence….
Making someone do things you want done and they way
you want ‘em done.
• Used when there is a disparity of power especially
• When perceiver has more than you do.
• Common expression is “Prove yourself useful to me, or get out of
my way.”
What makes them Powerful?
Position power.
• Derives from organizational
sources.
• Reward power.
• Coercive power.
• Legitimate power.
Personal Power
• Expert Power
• Referent Power
• Information Power
How Power Changes People
Powerful People
feel responsible
All Eyes are on
them
Power
Stimulates the
brain
Power Keeps
You Going
High Risk Taking Better Liars and
Cheaters
Making impression on Powerful
Align your goals
with them Don’t Flatter
Show
Instrumentality
Provide Reason Build Coalition
The
Ego
Lens It gives the perceiver a
sense of who’s on top.
Strategies Egoistic people use to reduce Threat
• Strategy 1: My Apple is still better than your apple
• Strategy 2: Aren’t our apples great?
• Strategy 3: That’s not MY Thing.
• Strategy 4: Avoidance
Reduce
Relevance and
Closeness
Create sense
of US
Be Modest Be Affirming
Tips to Follow… Summary
Trust Lens
• Project
Warmth
• Convey
Competency
Power Lens
• Align your
goals with
them
• Show
Instrumentality
• Provide reason
• Build Coalition
Trust Lens
• Stay Away
• Be part of their
group
• Be Modest and
Affirming
Creating and Managing your Impression Effectively: Tips to Follow

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Creating and Managing your Impression Effectively: Tips to Follow