1. Snapshot
• Telecom Sector topped the advertising followed by Food and Financial
Institutions in February 2010.
• Telenor was the top advertiser.
• Rin Washing Powder was the top advertised brand other than Telecom.
• Late evening and early morning remained the preferred time band for
advertisers.
• Karachi had the maximum share of advertising.
Top 10 Categories
LM TM Categories (MINS) %
1 1 Telecom 28.9
- 2 Food 6.9
3 3 Financial Institutions 5.0
4 4 Tea 4.7
- 5 Laundry Detergents 4.3
8 6 Milk 4.1
2 7 Cell Phones 3.8
- 8 Insurance Companies 3.8
- 9 Airlines 3.7
- 10 Ice Creams 3.2
TM = This Month/LM = Last Month
Top 10 Advertisers
4 of the top advertisers belong to the Telcom Sector
LM TM Advertisers (MINS) %
2 1 Telenor 9.1
1 2 Unilever Pakistan 8.0
3 3 Ufone GSM 6.0
9 4 Engro Foods 4.8
5 5 Nestle Pakistan 4.6
- 6 Warid 4.5
8 7 China Mobile 3.6
- 8 Season Foods 3.5
4 9 Nokia 3.4
- 10 EFU Life Insurance 3.3

2. TM = This Month/LM = Last Month
Top 10 Brands
6 of the top advertisers belong to the Telcom Sector
LM TM Advertisers (MINS) %
1 1 Ufone GSM 6.0
- 2 Warid 4.5
- 3 Telenor 4.4
- 4 Rin Washing Powder 4.2
- 5 Talkshawk 3.8
6 6 Zong 3.6
- 7 Menu 3.5
- 8 Nokia 5230 3.3
- 9 PIA 3.0
8 10 Jazz 2.8
TM = This Month/LM = Last Month