6. Bridal Kit Essentials
FACE BRUSHES BRIDAL SPECIFIC
Face Wipes / Makeup Remover Airbrush System Safety Pins
Moisturizer Camouflage Brush Lint Roller
Primer Foundation Brush Packets of Kleenex
Foundations Powder Brush Nail File
Concealers Face Contour Brush Extra Mints
Powder Blush Brush Utility Scissors
EYES Natural Filbert Eye Brushes Extra Business Cards
Eye Shadow Base / Primer Synthetic Filbert Eye Brushes Invoice or Balance Due Receipt
Eye Shadows: (matte and shine) Eye Contour Brushes Deep Hydrating Mask (Clarins Beauty Bomb)
a variety of light and dark colors Eye Liner Brushes Lip Color Sealer
Pencil Eyeliner: brown, black and cream - white Brow Brush Waterproof Lash Sealer or Waterproof Mascara
Gel / Liquid Eyeliner: brown and black Mascara Fan Brush Body Lotion
Mascara: black Fan / Blending Brush Tattoo Coverup - Waterproof
Lashes Lip Brush Kett Fixx Cream Foundation
Duo Lash Glue Extra Sets of brushes
TOOLS
BROWS Blotting Papers
Spoolies / Disposable Mascara Wands
Brow Pigment Extra disposable items
Lash Curler
Brow Gel (q-tips, spoolies, sponges & puffs)
Brush Cleaner
Brow Pencil 1 pair of lashes per person scheduled
Makeup Sponges / Beauty Blender
Small Digital Clock
CHEEKS Tweezers - Slant Tip
Straws
Blush: (crème and powder) a variety of colors Eyebrow Scissors / Twissors
Highlighter Colors Pinky Puff / Powder Puff
Shading Colors Q-tips
Bronzer Tissue
LIPS Face Wipes / Makeup Remover
Lip Conditioner / Balm Hand Sanitizer - Jao
Lipstick: a variety of color including red 99% Isopropyl Alcohol
Lip Gloss: a variety of color Metal Palette and Spatula
Lip Pencils: including red Camera
Pencil Sharpener Pen & Notepad
Business Cards
15. 2010 US Wedding Statistics
• 2,078,000 weddings
• Average cost $24,066
• $50,009,148,000 total revenue
16. HOMEPLAY
FIND THE MOST CURRENT BRIDAL
STATISTICS FOR YOUR AREA
• Number of weddings
• Average cost
• Total revenue
www.theweddingreport.com
$25 - $99
17. The Engagement
Most popular engagement month: December
Average engagement length: 16 months
Source: The Wedding Report, Inc.
18. Weddings by Month
January
February
3%
7% 1% 5%
1% March
2%
12% April
13% May
June
July
August
17%
16% September
October
November
10% 13% December
Source: The Wedding Report, Inc.
19. 2010 US Wedding Budgets
5%
16%
$10,000
$20,000
$30,000-60,000
58%
21% $60,000 +
Average Cost in 2010: $24,007
Source: The Wedding Report, Inc.
20. Who Pays for the Wedding?
10%
8% 30%
Bride & Groom
Brideʼs Parents
Bride, Groom & Both Parents
Both Parents Only
25%
Other
27%
Source: The Wedding Report, Inc.
21. Combined Income
9%
38%
$60,000 - $80,000
$80,000 - $100,000
$100,000 +
53%
Source: The Wedding Report, Inc.
22. Popular Planning Options
Internet Search 63
Friend 59
Family 45
Local Bridal Website 42
Bridal Fair/Event 38
National Bridal Website 33
Local Magazines 31
National Magazines 17
0 17.5 35 52.5 70
Source: The Wedding Report, Inc.
23. Type of Wedding
2%
3% 3%
5% Traditional
6% Casual
Unique
41%
Formal
13% Destination
Theme
Extravagant
Other
17% Eco Friendly
10%
Source: The Wedding Report, Inc.
24. The Wedding
Average number of attendants: 12
Average number of guests: 140
Average age of Bride: 28
Average age of Groom: 30
Source: The Wedding Report, Inc.
25. The Wedding
Bride 1st Time Wedding 93
Bride 2nd Time + 5
Groom 1st Time Wedding 89
Groom 2nd Time + 10
Destination Wedding 6
Outdoor Weddings 20
Church Weddings 73
Hotel/Country Club Location 5
0 25 50 75 100
Source: The Wedding Report, Inc.
28. Getting Started
• Continued education
• Network
• Social networking
• Become an assistant
• Learn wedding etiquette
• Develop a professional make up kit
• Research your market
• Create a business strategy
• Create your brand
• Comp your services 3-5 Weddings
• Build a portfolio and testimonials (Yelp)
• Develop a website
29. Your Professional Network
• Photographers
• Bridal Stores
• Florists
• Friends
• Family
• Salons
• Hairdressers
• Spas
• Dermatologists
• CraigsList
• Bridal Wedding Expos
• Wedding Planners
• Hotel Concierge
33. Price Points
The only rule in setting up your fees:
You cannot charge more for your services than your clients believe
you are worth.
Things to consider when setting up pricing:
• What will my market bear?
• What are others charging?
• How much experience do I have?
• Is there anything that sets me apart (airbrushing)?
34. Pricing Structures
Hourly Rate
• Cost of product
• Overhead of your business (cost of doing business)
• Your hourly rate for your talent and time" "
• Range $35.00- $600.00
• Time expectations
• Ideal for small parties to single brides
Charge per Service
• Menu of services and prices
• Skill, service and rate comparisons in your area
• Ideal for small parties to single brides
Day Rate
• Full day and half day
• Portal to portal rates
• Simple and easy to give quotes""
• Identify your pace and skill level
• Ideal for the seasoned professional
• Ideal for large parties
• Ideal for weddings that include travel time
36. The Bridal Contract
Contract may include:
• Name, address, email, phone number
• Wedding coordinator contact
• Date, location, time
• Consultation fee, deposit and balance
• Travel and kit fee if applicable
• List of services and timelines
• Refund and cancellation policy
• Agreement should be signed during consultation
40. Arranging Payments
• Collect deposit during consultation (standard is 50%)
• Discuss collection of balance during consultation
• Arrangement payment exchange day of Wedding
42. There are two parts to the consultation:
Timeline Consultation
Service Consultation
43. Timeline Consultation
Sample of questions for timeline consultation:
• How many in the Wedding party
• When are you doing photos?
• Will photographer take photos of you getting ready?
• Who would you like done 1st last?
• Are you taking a limousine?
• What is the drive time to Wedding location?
• Do you want me to stay for reception?
• Photos after Ceremony?
• Will you want touch ups?
• What else?
44. The Service Consultation
• Is your consultation complimentary or fee based?
• Start to fill out her information (contract)
• Look at her makeup images she likes
• Ask all the questions about why she likes the look
• Allergies, contacts, needs
• Do the service: hair, makeup, airbrushing
• Fill out head sheets and face charts
• Document with photos/email them to Bride
• Recap all details of service and timeline and document
with notes
