welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..

1. Introduction To
Internet Marketing

2. Definition
 Also called online marketing, it is the process of
promoting a brand, products or services over the
Internet. Its broad scope includes email marketing,
electronic customer relationship management and any
promotional activities that are done via wireless
media.
 It also combines the technical and creative aspects of
the World Wide Web such as advertising, designing,
development and sales. Moreover, Internet Marketing
also deals with creating and placing ads throughout
the various stages of customer engagement cycle.

5. Types of Internet Marketing
 Search Engine Marketing (SEM): A type of web
marketing which promotes web sites by increasing visibility
in search engine results pages through search engine
optimization as well as through paid advertising, strategic
content marketing and social media networks.
 Search Engine Optimization (SEO):A refinement of
SEM, improving the rankings or visibility of a web page in
search engines search results. SEO programs work to move
targeted search results higher in rankings when results are
presented to users of search engines such as Google, Bing,
Yahoo!, and others. The higher the ranking when results
are displayed, the more likely consumers are to click on the
link and go to the targeted web site.

6. Types of Internet Marketing
 Display Advertising: Advertising in a static, set space
which is composed of images or artwork and words.
Similar to ads in newspapers and magazines.
 Pay Per Click Advertising: Advertising which is
presented on speculation by a web publisher such as a
search engine results page or a home page on a
browser which only charges the advertiser for the
number of times someone clicks on the ad to go to the
targeted web site, not the number of viewers of the
advertisement.

7. Types of Internet Marketing
 Social Media Marketing: Marketing using social media
outlets such as Facebook or other similar sites. This type of
marketing includes creating pages on the site directly
promoting a company, organization, or product which can
be easily accessed from on or outside of the site. Social
media marketing can also factor into SEO programs.
 E-Mail Marketing :Marketing based on the distribution of
a message via e-mail. E-Mail marketing can consist of a text
message, a combination of words and images such as in a
display ad, or provide access to a video on a web site or
public video site such as YouTube. E-mail marketing also
has the ability to offer a link to a specific web site to drive
traffic and revenue to that site.

8. Types of Internet Marketing
 Referral Marketing: One of the most subtle forms of web
marketing, referral marketing is based on one individual pleased
enough with a web site or social media site to refer it to another
person, who hopefully creates a chain reaction of referrals from
one group of individuals to another. Referral marketing also can
be a major component of SEO programs.
 Affiliate Marketing: Marketing by a third party which refers
customers to a specific web site or vendor. “Affiliates” market
their own products, such as through a web site, but have links to
other web sites unrelated to their site, but have some interest in
common for consumers. Affiliates are rewarded for the number
of times someone links from their site to the targeted site.

9. Scope
 Internet and e-commerce is at its boom age in India,
the Indian e-commerce market grew at rate of 85% . It was
mainly due to online retail trends and availability of more
payment options.
From electronics gadgets, apparels & jewelries to home
appliances , almost everything is available online, so there
is really bright future for innovative online marketing.
Also the target group is big, about 80% of online shoppers
are below the age of 35 which is bound to increase more. E-
mail and mobile marketing is quite important for these
online retailers. By looking at potential of this market, a lot
of start ups are emerging in it, all of which require good
marketing strategy to survive, so there is a lot of scope.

10. Advantages
 One of the most important advantages is the fast
availability of the information. The clients/users can easily
get information, by navigating the internet, about the
products that they wish to purchase, and besides that, they
can check the information at anytime of the day.
 It allows the companies to save money, an aspect that is
really taken into account by the companies since the online
marketing campaigns don’t require a large amount of
investment.
 The previous mentioned aspect, gives less importance to
the differences between large and small companies in some
way, thus increasing the competition and giving that way
advantages to the customers.

11. Advantages
 Presence on the Internet can help the expansion of the
company from a local market to national and
international markets at the same time, offering
almost infinite expanding possibilities.
 On the internet everything can be measured, thus it’s
easier for the companies to know almost instantly if
their campaign is working or not, what company or
user is interested in their products, from what cities or
countries are they, etc.

12. Disadvantages
 Slow internet connections can cause difficulties. If the
companies build too complex or too large websites, it will
take too long for users to check them or download them
and they will get bored eventually..
 The e-commerce doesn’t allow the user “to touch” the
merchandise before purchasing it. Because of this, some
salesmen are starting to guarantee the possibility of
returning the product. In Germany, where a law that
regulates e-commerce and guarantees the customers the
total refund of the money exists since 2000, the electronic
commerce is very popular.
 Other factor is the payment: many users still don’t trust in
the electronic methods of paying and give up buying online
because of this.

13. Disadvantages
 One of the major disadvantages may be the lack of
trust of the users because of the constant virtual
promotions that appear to be frauds. This is an aspect
that deteriorates the image and reputation of quality
and honest companies.
 Other disadvantage is the cash on delivery system,
since it doesn’t guarantee the 100% purchase of the
product. This is also the case of thousands of users
that dedicate themselves to daily mock big companies
by ordering on the internet using false identities.

14. Process
 Develop a marketing strategy: Define your goals,
your ideal customer or “whale”, and what kind of ROI
you are targeting.
 Create & maintain a powerful website: As the
graphic says, “your website is the hub of all your online
marketing and lead generation”. It should do two
things: have a clear message about what you do (the
main portion of the site) and a blog that fills your
visitors with bellyfulls of useful & free business
content.

15. Process
 Generate more traffic: More traffic to your site/blog
means more eyeballs and chances for conversion (don’t
forget that you need to optimize your site too). Check
this stat: A blog gets you 55% more traffic. So, make it
epic!
 Convert traffic to leads: This is where you
use landing pages to help you focus and convert your
traffic into leads by keeping their focus on a single
objective.

16. Process
 Convert leads into sales: Segment and nurture (keep
them aware and warm) your leads until they reach that
“aha!” moment that rings their conversion bell,
turning them into a paying customer. This is most
often done through email marketing.
 Measure everything: This is the hardest part, but if
you set up your Key Performance Indicators in advance
(like visitor to sign-up ratio or sign-up to paying ratio),
then you have a starting point then hook up an
intelligent measurement system to help you produce
campaign reports that will show you what’s working.

17. SEO Strategy

18. Role of marketing manager
 Account Manager – handling all official online accounts
of the business – for SEO, PPC, Social Media, Email
Marketing, etc. – and coordinates tasks, harmoniously.
 Quality Assurance (QA) Supervisor – checks contents
and work output to be at least within the standard of what
has been expected in the digital marketing strategy
implementation.
 Digital Marketing Strategist – formulates contextual
strategies with higher chances of reaching the goals and
objectives of marketing a business online.
 Moreover an online marketing manager is an analyst,
specialist, director, internet ninja, internet rockstar, and
everything else!