Turning admission counselors into winning sales rep.

1. Worlds first analytical & data driven
student acquisition software
HowExtraaEdgeplatformdrivesLEADStoENROLLMENTS

2. The way
we choose
Colleges & Courses
has changed
for good
Students & Parents have new expectations
DISCOVERY
BRAND
EDUCATED
Not Herd Mentality
Not Make Blind Choices
Not Obscurity

3. A Global Education Phenomenon
Have a marketing
budget of more than
40% on Online medium
60%
Have their own
dedicated counselor &
marketing teams
Shifting from conventional
offline advertising
to digital brand building
Have a strong active
presence on
Google Search &
Facebook
70% 80% 55%

5. The Best Institutes have reinvented
themselves
Towards Brand Building &
Counseling
#edubrand

6. Their Counselors Understand that
Students want a
New Admission Experience ?
Real-time
Presence
Social
Engagement
Follow-up &
Guide
Right Communication
@ Right Time
Counsel &
Advise

7. This Changes Education Marketing
MARKETING
SALES
BRAND
COUNSELORS
POSITIONING
Everywhere
Selling
Offline
Talking
Specific time
Where students are
Consultation
Online | Mobile | Social
Pitching
Periodic & Consistent

8. COUNSELOR
ACTIVITY
Educate
Counsel
Follow-up
Communicate
#newagecounselors
Old world : REACTIVE
New world : PROACTIVE
TRADITIONAL ACTIVITIES
SALES ACTIVITIES
Bulk Mails, SMS, Cold Calls, Excel Sheets,
Manual Lead – Assign | Track | Close, Edu
Fairs, Ad-hoc lead capture
Behavioral Qualification, Funnel at
fingertips, Automated Periodic
Communication, Offline Lead Capture &
Integrations, Auto Follow-ups, Decision
analytics

9. That’s Why We Build ExtraaEdge
A unified Sales & Marketing solution for the education industry
ONE STOP LEAD
DATA FLOW
AUTOMATED FOLLOW-
UPS & REMINDERS
RIGHT COMMUNICATION
@ RIGHT TIME
DATA & ABILITY TO
TAKE DECISIONS
MARKETING ROI SALES ENABLEMENT

10. Copyright 2015 © ExtraaEdge
Generate Leads
Institutes generate targeted leads across various
channels
Online
Social Groups
Alumni
Referrals
Facebook Apps
Engagements
SEO
Inbuilt innovative channels to engage students, capture
intent & align behavior

11. Copyright 2015 © ExtraaEdge
Qualify Leads
Institutes know the top 5% students who may be
interested in their courses
Social Identity Call To Actions
Digital Marketing
Campaigns
Integrated tools to qualify online student behavior
Prospect
qualification funnel

12. Copyright 2015 © ExtraaEdge
Persuade Leads
Institutes communicate, showcase, build brand
recall & counsel their prospects
Seamless communication and automated workflows
Responsive
Landing Pages
in minutes
Call
Integration
Email & SMS
Campaigns
Automating
existing lead
channels

13. Copyright 2015 © ExtraaEdge
Measure Marketing ROI
Institutes measure their sales efficiency &
performance of marketing channels
Actionable data to take sales & marketing decisions
Marketing
performance
dashboards
Counselor
performance
dashboards
Schedule
alerts &
notifications
Measure health
of your institute
from vast data

14. BENEFITS ACROSS ADMISSION TEAMS
MANAGEMENT
Take Sales &
Marketing
organisational
decisions based on
actionable data
ADMISSION HEAD ADMISSION TEAMS
Grow admissons by
making sales decisions
based on institute perforamnce
Use sales & marketing tools to
become a winning
sales professional

15. Abhishek Ballabh – Co-Founder
Ex MindTickle (Accel, NEA backed – Series A), Ex
HSBC, SLP Fellow, 7 years exp in
Enterprise Product Engg. & Management, Sales, Big
Data Analytics & Ops
Sushil Mundada - Co-Founder
Ex HSBC-GLT ( Lead BA & Architect – Global CRM) , SLP
Fellow, 11 years of exp in Cloud CRM, Enterprise Prod
Management & Customer Success
Founding Team
Investor Team
Ritesh Dwivedy
(CEO – Justeat.in | Petoo.in)
Anup Pani
(Principal Engineer – Netsuite Inc.)
Accelerator Programs

16. We power their enrolments
INSTITUTES & UNIVERSITY

17. VOCATIONAL & TRAINING
We power their enrolments

18. COACHING & SKILL DEVELOPMENT
We power their enrolments

19. Copyright 2015 © ExtraaEdge
Contact Us
Abhishek Ballabh
aballabh@theextraaedge.com
+91 9096073241
Copyright © ExtraaEdge.com
Increase Walkins by 17% for your
Institute today with ExtraaEdge