Advertising

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A presentation on advertisement management according to Philip Kotler.

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Definition of advertising ,[object Object], (Kotler). ,[object Object],[object Object]

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It is the major element in the promotional mix.,[object Object]

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Advertising

1. Marketing Advertising

3. Used by commercial and by not for profit organization.

4. Advertising is paid for.

5. Most advertising is concerned ultimately with selling.

7. The five Ms of advertising

9. Like all objectives they should be SMART.

10. Advertising objectives at different stages in Hierarchy of Effects

11. Informative Advertising.

12. Persuasive Advertising.

13. Reminder Advertising.

14.

15. Message

16. Advertising Media

17. Measurement

18. THANK YOU

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