There are few skills more critical for leaders than the ability to influence others to change their attitudes and behaviors. Full Article: http://appitive.com/business/2012/05/21/communicating-to-be-influential/

1. COMMUNICATING TO BE
INFLUENTIAL

3. Manipulation is
not an effective
technique,
because it leads
eventually to
disloyalty and
distrust.

4. .

5. Effective Leaders understand the difference between

6. Influencing attitudes and
behavior is at the core of a
Leader's role

8. 1
People trust what they know and understand, so
enlightened leaders ensure they frequently
interact with those they need to influence.

9. 2
People will be stirred to action when they know there is a limited
amount of time in which to act to receive a benefit.

10. 3

11. People trust
information that 4
comes from
someone they
perceive as an
authority.

12. People accept facts and 5
evidence that is corroborated
by outside parties.

13. 6
People more easily trust those that they like and
base decisions on emotional responses to others.

14. 7
People are more likely to respond if they feel they
are returning a favor.

15. 8

16. 9
People find
presenters more
ethical and credible
if they present both
sides of an argument
while showing the
validity and benefit
of accepting one
particular side.

17. 10
People are more persuaded by
communicators who can
express passion about their
message.

18. INFLUENTIAL