Architects started as makers of mass. Later, this idea evolved into the thought that the spaces carved out in buildings were the true art of architecture. As society evolved and mass transit provided the opportunity for many different classes, races and geographical groups would be in the same space, architecture began to embody utopian ideals of society. Similarly, the “user experience” field began with the study of the interactions between people & computers. UX designers bridged the cognitive gap between people’s minds & the logical 1’s and 0’s of machines. As “user-centered” design & social media continue to grow, UX’ers realize they create frameworks in which brands build connections to customers, even facilitating interaction between those users: Interaction Design. A 2D space that gives people agency to participate in desired patterns. Social Choreography. If there's anything to be borrowed from the practice of architecture to help UX, its the power of the diagram. The key to great UX is ensuring we meet both business and user goals by mating the mental models of the people interacting with the experiences we design.