“We’re not just business”
This campaign for BlackBerry phones is targeted towards
the stay at home mom. By showing the various applications
a single phone has to offer it creates awareness that this
phone is not just for the stereotypical businessperson.
Contrasting common business jargon with every day
"mom" activities shows the product in a new light that will
make the technology more approachable.
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Black Berry Campaign
1. GOFER?
Errands controlling your life?
BlackBerry Storm’s Maps application gives
you the shortest and most direct route to get
your errands done. Well done moms.
we’re not just business.
2. OUTSOURCING?
Need an extra hand with you housework?
BlackBerry Pearl’s web browser and reliable Wi-Fi
connection makes your cleaning lady, decorator or
landscaper only a click away. Good going mom.
we’re not just business.
3. OVERBOOKED?
Too much to do in one day?
BlackBerry Curve’s Magic Task application keeps
your family’s tasks under control. So you can
continue to be the supermom that you are.
we’re not just business.
4. GOFER?
Errands controlling your life?
BlackBerry Storm’s Maps application gives
you the shortest and most direct route to
get your errands done. Well done moms.
we’re not just business.
5. OUTSOURCING?
Need an extra hand with you housework?
BlackBerry Pearl’s web browser and reliable Wi-Fi
connection makes your cleaning lady, decorator or
landscaper only a click away. Good going mom.
we’re not just business.