Securing the digital economy does not fall on the individual, but instead relies on the ability of leaders to work collectively to forge digital trust.

1. SECURING THE
DIGITAL ECONOMYReinventing the Internet for Trust

2. Internet Today:
We Are More Dependent… But More Concerned
Businesses, Individuals and Societies Are Increasingly Dependent on Internet…
Source: See note for references
Individuals Businesses Societies

3. … But Only 30% Are Very Confident in the Internet and This Drops to 25% in 5 Years
“How confident are you in the security of the Internet for your business?” (N=1,700)

4. Why the Internet is Under Pressure
Internet
Today
Authentication is getting harder,
as no individual has just one single
identity in the digital world.
3. Identity and Data Veracity
The global spread of data
localization laws can depress
economic activity across all industries.
4. Digital Fragmentation
Internet Security was
designed to prevent physical
failures, not attacks.
1. Inherent Flaws
More end-points and more
Internet connected devices
to protect expands the
surface area of attack.
2. The IoT Effect

5. The Risk to the Digital
Economy and Society is High
Risk for the Society
With computers and networks
so deeply embedded in most
critical infrastructures, the
risks are becoming extremely
high.
Cybercrime threatens not only
many of the benefits we have
realized, but also our health and
societal safety.
Risk for the Economy
(Value at Risk* due to direct and indirect attacks,
Cumulative 2019-2023, $Bn)
* Expected foregone revenue cumulative
over the next 5 years. Calculations over a
sample of 4,700 global public companies*
Source: Accenture Research
$5.2Tr
23%
77%
Direct attacks
Indirect attacks

6. How CEOs Can Help Fix the Internet
Where business decisions
on standards and best
practices in companies
and across ecosystems
are made.
ABOVE GROUND:
BELOW GROUND:
Where new technologies and
innovations to secure the
Internet can advance
businesses and enhance
digital safety.
Governance:
Join Forces with Other Companies and
Govern Globally
75% No one organization can solve the
cybersecurity challenges of the Internet
economy on its own; it will require an organized
group effort.
Business Architecture:
Connect and Protect with a Business
Model that Runs on Digital Trust
80% Protecting companies from
weaknesses in third parties is
increasingly difficult given the complexity
of today’s sprawling Internet ecosystems.
Technology:
Advance Businesses and Enhance Safety
Through Technologies
79% The rate of adoption and innovation has
outpaced the security features needed to
ensure a resilient cyber economy.
Source: Accenture

7. ABOVE GROUND

8. Governance
Join Forces with Other Companies and Govern Globally
Promote a formal
educational system able to
train software professionals
to deal their new technical
and ethical responsibilities.
1.
Create an Internet
security code of
ethical conduct
for each industry.
Lead discussions seeking to
design security standards for
devices, data, algorithms,
networks, and protocols
(especially CEOs of
technology companies).
2.
Be proactive with
principle-based
standards for Internet
security.
Participate fully in the
debates that are already
starting to take place as
regulators discuss how
countries and regions must
protect people’s digital
identities.
3.
Promote consumer-
controlled digital
identities.
Accept the short–term costs of
transparency and work with
institutions and other
companies to better
understand how to prevent
new attacks.
4.
Commit to sharing
information about
cyberattacks; help
reduce stigma.

9. Business Architecture
Connect and Protect with a Business Model That Runs
on Digital Trust
Manage the trade-off
between time to market and
ensuring secure sustainable
growth through technology,
and always choose secure
growth.
1.
Prioritize security by
design.
Align the individual, short-
term incentives of business
line managers to the longer-
term cybersecurity interests
of the company (e.g.
adjusting rewarding system).
2.
Make line-of-business
leaders accountable
for security.
Educate fellow board
members, helping them
become more cyber-savvy
and better risk managers.
3.
Bring a CISO
to the board.
It is in the interest of large
organizations to help smaller
business partners operate in a
trustworthy digital environment
and help to facilitate the same
levels of security.
4.
Protect the entire value
chain.

10. BELOW GROUND

11. Technology
Advance Businesses and Enhance Safety Through
Technologies
Invest in and demand the
adoption of new Internet
protocols as they only
produce benefits if enough
networks commit to them.
1.
Campaign to resolve
vulnerabilities
in basic Internet
protocols.
Ensure that software
security and update
functions are embedded
in “edge” devices—such
as mobiles and IoT
devices—from initial
design.
2.
Heighten
security at the “edge.”
Make network
environments dynamic, so
that they exist only for the
time needed to complete a
specific task, making them
almost impossible to
attack.
3.
Embrace the
advantages of
Software Defined
Networking.
Keep the evolution of quantum
computing on the radar to
make IT systems quantum-
ready as soon as the
technology allows.
4.
Tackle the
question of quantum.

12. Reinventing the Internet for Trust
CEO
Engagement
is Needed
to Reinvent
the Internet
90%
of C-levels believe a
trustworthy digital economy
is very or extremely critical
to their future growth.
Benefits for
Businesses
Individuals
Society